Google Buys Visual Translation App Word Lens – Then Gives It Away For Free

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Google has always put a lot of work into their translation app, so much so that it has become a very effective and powerful app for getting yourself out of linguistic tangles. But now Google has gone one better by buying Word Lens, the visual translation app, and then giving it away for free for a limited time.

What makes Word Lens special? Simply this. If you see something written in a foreign language (such as a sign), you just point the iOS or Android app at it. It then translates the language into your chosen language, all in real time, using your phone’s built-in camera – no Internet connection required. Check out the photo and demo below to see what I mean.

As I said, everything is free for the moment – the app, and all of the language packs which must be downloaded and installed separately. But when the limited offer ends, whenever that may be, the app itself will be free but the language packs will have to be bought.

Right now, the language packs available are English, Portuguese, German, Italian, French, Russian, and Spanish. But I am sure more are on the way, so hang in there speakers of Latin and ancient Greek.

Obviously with any app, it isn’t 100% perfect. It made mistakes when I pointed it at some foreign language posters hanging in my office. But it got the gist of it, which is often all that matters.

Since Google hasn’t indicated when the limited offer will end, it’s best to grab this right now. The app is fantastic and should be on every phone, along with Google Translate and other great translation apps for travelling.

Source: Tech Republic

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