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For businesses, social networking is all about engaging customers in the hopes that they’ll remember the next time they’re in the supermarket. As it turns out, one of the best ways to engage people is to tempt them with free stuff, which is why contests and giveaways are so popular.

Google, however, has decided that it wants nothing to do with online promotions. The content policy for Google+ Pages Brand Pages Finally Come to Google+ [News] Brand Pages Finally Come to Google+ [News] Whatever you think of Google+, it’s certainly not possible to accuse the new social network of resting on its laurels. Today, yet another new feature in a long string of updates has been added in... Read More states that “you may not run contests, sweepstakes, offers, coupons or other such promotions directly on your Google+ Page“.

Page owners don’t need to panic, however, because the prohibition applies only to activity on the page. Linking to an offer that is hosted somewhere else is acceptable. Here at MakeUseOf, we’ll be giving away an iPhone 4S on November 15th MakeUseOf Gets Google+ Page. Be The First To Join and Win A New iPhone 4S! MakeUseOf Gets Google+ Page. Be The First To Join and Win A New iPhone 4S! Google Plus received a significant boost today when they launched Pages, their answer to Facebook Pages, and the beginning of businesses and brands setting out their online tent on Google's social network site. We now... Read More to one random follower of our page. Since we only link to this giveaway here on MakeUseOf, it’s within Google’s guidelines.

This could be an important difference between Google+ and Facebook How Does Facebook Work? The Nuts and Bolts [Technology Explained] How Does Facebook Work? The Nuts and Bolts [Technology Explained] Read More for some page owners, as Facebook does allow promotions – if they’re contained within apps and entrants agree to absolve the social network of any responsibility.

Google+ does not have any similar policy for individual accounts. However, the policy for pages exists because of the risk of liability to Google should a contest go wrong, which suggests that trying to side-step the policy in that way would not be wise.

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Source: Mashable

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