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AEIR (Advanced Emotion Intelligence Research) is a team of researchers, software engineers and business specialists that extract data regarding products, people and businesses. Recently, they collected data on 100 brands using Google’s Suggest Queries API and autocompletion. Here are the results. The top 66 brands are listed here in order of brand value.

What do you reckon? Did it accurate depict your favourite companies?

Click to enlarge.

  1. Emily
    March 12, 2014 at 2:35 pm

    This is a really interesting article. My company actually wrote a response to this from the lens of employer branding and recruitment, check it out!

  2. Heather
    February 24, 2014 at 1:56 pm

    Since when is Skynet a good thing?

  3. Yaseen Jabbar
    February 22, 2014 at 7:06 pm



    ... Wait what

  4. w
    February 20, 2014 at 8:06 am
  5. Lee
    February 19, 2014 at 9:35 pm

    Why does "Japanese" show up for Nokia? Isn't it a Finnish company?

  6. Leah
    February 19, 2014 at 7:29 pm

    Colgate is injurious to health is probably the funniest one up there.

    BTW, Honda IS better than Toyota. ;)

  7. Mike
    February 18, 2014 at 11:26 pm

    Since Apple and MSFT are apparently dead, dying, doomed, overrated, or evil, I typed "Linux is" and Google's autocomplete gave responded, "the future", "not unix", "better than Windows", "badass". I guess Google loves Linux!

  8. Junil M
    February 18, 2014 at 7:52 am

    seems many people think tech companies are evil and food brands are not good for health. then why are they making so much money?

    • lm
      February 18, 2014 at 10:05 pm

      because even more people think exact opposite

    • Tom S
      February 19, 2014 at 3:41 am

      Same reason that some still think Sun revolves around Earth, men walked wirh dinosaurs, etc

    • Aibek E
      February 19, 2014 at 6:53 am

      because the ads those evil companies make tell you another story)

  9. Manuth C
    February 18, 2014 at 3:11 am

    Apple and MSFT are dead?! WTF

    • Pete H
      March 18, 2014 at 12:50 am

      You'd expect that from Google. Also same for the comment about Samsung, since it's the largest seller of Android OS devices. Needless to say, Apple and MSFT aren't going to be pushing Google products, so hence the autocomplete...

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