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Google has unveiled a brand new service by the name of Google Play. Google Play is a combined name for what we’ve so far known as the Android Market, Google Music and Google eBookstore. Under the same roof, Google will now offer apps, music, books and movies, all available in the cloud.

Under the new name, Google Play offers a seamless way to sync media between different devices. Every app, book or song you download on one device will be immediately available on all your other devices. All you have to do is log into your Google account. Users are able to pin content for offline playing, but in general, everything on Google Play is stored and played from the cloud, so there’s no real need to actually sync anything, and the quality is consistent.

While the Google Play brand is now available worldwide, the actual content is not. Music is only available in the US, movies and books are available in the US, Canada, UK and Australia, and in Japan you can also get movies, but not books. Other than these countries, all other countries are getting only apps, so for those users this is effectively a rebranding of the Android Market. The new cloud syncing feature will still be available in these countries, of course.

To celebrate the launch, Google are offering some apps, books, albums and video rentals for special prices. If you hurry up, you might still be able to catch some!

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Source: Official Google Blog

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