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After a long wait, Google Adsense for Feeds has finally goes live. This gives Adsense customers the opportunity to earn some extra revenue by inserting Google adverts inside their blog RSS Feedburner feeds, either at the top or at the bottom of their posts. You can also choose whether the adverts appear in each post, in every 2nd post, 3rd post and so on. So the options are quite flexible.

But the one snag at the moment is that without the Google Accounts / Feedburner integration (which everyone has been waiting an eternity for), the only way to set the whole thing up is to email Google your Google and Feedburner account details and ask them to set it all up for you! But I am getting ahead of myself as usual. Let’s go back to the beginning.

If you want to put Adsense adverts inside your RSS feed(s), here’s what you need to do :

1. Log into Adsense (obviously!)

After logging into Adsense, go to the setup section and you will now see a new option entitled “Adsense for Feeds”. Click on that and you’ll be taken to the section where you’ll have to put in your choices.

2. Make your choices


In this section, choose whether you want text or image ads (or both) – I would personally just have the text ads for a RSS feed (images might be a bit too “in your face”). The ‘frequency’ refers to whether you want them in every post, every 2nd post, every 3rd post, whatever. The ‘post length’ allows you to specify whether the advert should appear only in posts of a certain length. Again, I just specified all posts.

Now, the ‘position’ is an important one to consider and it is worth taking some time to think about this. Do you want the Adsense ads at the top of the post or the bottom? The positioning of the ad will not only determine your revenue but also your RSS readership. If you put it in the wrong place, you’ll end up annoying your readers and they’ll unsubscribe! From what I’ve seen, most bloggers are putting their adverts at the bottom at the end of the post and that is what I’m going to do too. But it’s up to you.

Then you have to choose your colours. Call me a coward if you want but I’m playing safe and going with the default Google colours.

3. Contact Google with your Feedburner & Google Account details

This is where the delay starts. Since Google hasn’t integrated Feedburner and Google Accounts yet, the only way to merge your Feedburner account with your Google Adsense account is to email Google and ask them to merge it for you manually. Since they have just launched Adsense for Feeds, you can imagine the waiting time involved for this to be done.

If you go to the bottom of the Adsense page, there is a link you can click on which will then give you a help page with an email address you can contact. Just give them your details and then sit back and wait. Once they have merged your accounts, you should then, in theory, have the Adsense adverts inside your RSS feed(s). I have already seen them inside RSS feeds that I am subscribed to so it does work.

Are you already taking part in Adsense for Feeds? How well is it working for you? Are you noticing a big increase in revenue? Let us know what you think about it in the comments.

  1. ShoukaT
    March 12, 2009 at 10:47 pm

    i don't really think that this adsense for feeds is gonna make much revenue....

  2. Mars
    October 22, 2008 at 5:35 am

    Hi, the "feedburner account" is our feedburner login name, right?

    After follow your steps until step 3, the "save" button below is still unclickable, why? So how to save?

    If I don't select or set channel, it is fine, right?

    Please advice. Thanks.


  3. 7 Way To Make Money
    September 19, 2008 at 10:15 am

    Adsense for feeds doesn't show with mobile version of google reader?

  4. Saad Ibrahim Lakhany
    August 20, 2008 at 8:12 pm

    Hi! Actually I have also emailed them but havent heard from them yet, as i couldn't wait to try it out i burned a new feed from that same adsense for feed setup page and tried it out but strangely the ads didn't show up in feed demon after a lot of tries i thought of giving google reader a try and tada the ads showed up!, one more person also posted a comment on the adsense blog that the ads wont show up in reader. Now that's interesting! google adsense ads only for google reader users?

    Anyways you can see some screenshots of adsense for feeds alive and kicking here:

    by the way can someone give me the URL of that google help page?

  5. alon
    August 17, 2008 at 4:58 am

    Good move google!

  6. Greg
    August 16, 2008 at 9:14 pm

    So can somebody tell us what the email address was you used to contact google. Trying to navigate their crappy site is so frustrating. Thanks

  7. DivinoAG
    August 16, 2008 at 12:40 pm

    I'm setting up a new blog now, and thought that it would be a nice addition to allow me some revenue from my feeds.

    I'm still waiting to post some content to see how it shows up on the feeds, but I can say that even if it's still not automatic, from sending the email asking to integrate my Feedburner and Google accounts, it took less than 24 hours to get the email saying:

    "Success! As you requested, we have migrated your FeedBurner account to
    your requested Google account."

    After that, it all seemed to work flawlessly. Now I'm just wait to see how it actually displays.


    • Mark O'Neill
      August 16, 2008 at 12:49 pm

      24 hours? Wow, that IS fast. I thought it would be much longer than that. Google must have either very fast workers or a computer doing all the requests! :-)

      • Blake Elias
        August 16, 2008 at 2:14 pm

        It took a few minutes less than 16 hours for me.

        I doubt they have a computer doing all the requests because if they did, I think a computer could do it even faster. Also a computer could do everybody automatically, it wouldn't be necessary for us to email them. I think they make us email so they can limit the workload of the people who are doing the transfer manually, to only the users who want to be transferred for the new advertising system.

        As for what I think of it, I'm upset because the old Feedburner Ad Network (FAN) had mostly CPM based ads, but Google Ad Sense is mostly CPC. I previously had no ads in my feed, but a couple days ago I tried to put FAN in my feed and it wouldn't work, I think because they were in the middle of transferring it over to AdSense. I have a feeling that my revenue would be higher with the old FAN because it was CPM instead of CPC, although I was never actually signed up with FAN.

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