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After a long wait, Google Adsense for Feeds has finally goes live. This gives Adsense customers the opportunity to earn some extra revenue by inserting Google adverts inside their blog RSS Feedburner feeds, either at the top or at the bottom of their posts. You can also choose whether the adverts appear in each post, in every 2nd post, 3rd post and so on. So the options are quite flexible.

But the one snag at the moment is that without the Google Accounts / Feedburner integration (which everyone has been waiting an eternity for), the only way to set the whole thing up is to email Google your Google and Feedburner account details and ask them to set it all up for you! But I am getting ahead of myself as usual. Let’s go back to the beginning.

If you want to put Adsense adverts inside your RSS feed(s), here’s what you need to do :

1. Log into Adsense (obviously!)

After logging into Adsense, go to the setup section and you will now see a new option entitled “Adsense for Feeds”. Click on that and you’ll be taken to the section where you’ll have to put in your choices.

2. Make your choices


In this section, choose whether you want text or image ads (or both) – I would personally just have the text ads for a RSS feed (images might be a bit too “in your face”). The ‘frequency’ refers to whether you want them in every post, every 2nd post, every 3rd post, whatever. The ‘post length’ allows you to specify whether the advert should appear only in posts of a certain length. Again, I just specified all posts.

Now, the ‘position’ is an important one to consider and it is worth taking some time to think about this. Do you want the Adsense ads at the top of the post or the bottom? The positioning of the ad will not only determine your revenue but also your RSS readership. If you put it in the wrong place, you’ll end up annoying your readers and they’ll unsubscribe! From what I’ve seen, most bloggers are putting their adverts at the bottom at the end of the post and that is what I’m going to do too. But it’s up to you.

Then you have to choose your colours. Call me a coward if you want but I’m playing safe and going with the default Google colours.

3. Contact Google with your Feedburner & Google Account details

This is where the delay starts. Since Google hasn’t integrated Feedburner and Google Accounts yet, the only way to merge your Feedburner account with your Google Adsense account is to email Google and ask them to merge it for you manually. Since they have just launched Adsense for Feeds, you can imagine the waiting time involved for this to be done.

If you go to the bottom of the Adsense page, there is a link you can click on which will then give you a help page with an email address you can contact. Just give them your details and then sit back and wait. Once they have merged your accounts, you should then, in theory, have the Adsense adverts inside your RSS feed(s). I have already seen them inside RSS feeds that I am subscribed to so it does work.

Are you already taking part in Adsense for Feeds? How well is it working for you? Are you noticing a big increase in revenue? Let us know what you think about it in the comments.

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