Searching for information about a band on Google? You may soon notice new music information associated with the artist you’re searching for, including the names of albums and songs, appearing below search results.
Called Rich Snippets, this feature is meant to provide Google users with insight into the content different sites make available. Instead of having to enter site after site to find one that has the desired music, searchers will see relevant music displayed in the Google results, though users will still have to visit the site to retrieve it.
While new for music, this is part of an ongoing program that has been active since 2009. Search results can already display Rich Snippet content related to events, people and reviews.
Implementation of Rich Snippets does require action on the part of webmasters. Google can’t identify music on a site unless a specific markup is placed in a site’s code, identifying content as music that could be relevant to search results. To start the ball rolling, several large music sites including MySpace and Rhapsody have already made their sites compatible.
Don’t be surprised if music snippets don’t appear in every search. The official announcement made it clear that introducing the new markup to a website was only a pre-requisite, and didn’t guarantee that snippets would appear in all or any results for that site. As usual, the specifics as to when they will and won’t appear have not been disclosed by Google.
Source: Google Webmaster Central Blog