Gmail Labs Introduces Automated Filtering with Smart Labels [News]

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Another day, another Google announcement and whilst not as exciting as yesterday’s Chrome 10 launch the new Smart Labels feature in Gmail Labs promises to help organise incoming mail so you don’t have to.

At the moment it is an optional extra, which must be enabled in Gmail Settings under the Labs tab.


After turning it on, your inbox will be automatically labelled according to whether Gmail thinks it fits under Notifications, Bulk or Forums. What’s more the new smart labels feature operates nicely alongside your existing labels setup, so all you have to do is enable and go.

On the Gmail Blog, software engineer Stanley Chen explains:

“Bulk” mail includes any kind of mass mailing (such as newsletters and promotional email) and gets filtered out of your inbox by default (where you can easily read it later), “Notifications” are messages sent to you directly (like account statements and receipts), and email from group mailing lists gets labeled as “Forums.”

You might even want to go ahead and disable your current labels system entirely, and the filters work well in differentiating between automated email and direct messages from humans.

There’s also the ability to edit your smart filters, just like any other filter you have configured. This gives you total control over where you messages go and how you read them. We’ve got a bit of a guide about it right here, if you’re interested.

Will you use Smart Labels?  Would you trust it to filter and label your emails properly? Do you use any other Gmail Labs features? Let us know in the comments below.

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Comments (9)
  • Myspamchest

    I prefer labels and filters. a ihave more than 50 so this feature is useless for me.

    • Kevin Rodrigues

      I have my labels already set up and those seem to be performing better than the smart labels. Perhaps I need to learn more about the smart labels and how to configure them.

  • Vibin

    Thanks for notifying Tim, Its really a hectic task (atleast for me) to manually label all the incoming mails, Trying it now !

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Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.