Is this you? You made a Facebook page for your association, made it look alright, set up a few things, got a few fans and then left the page lying around dormant. Sound familiar? Probably. It’s just so easy to get distracted with the rest of life. Things like Facebook pages can easily get left forgotten to go quite dusty.
That said, it’s really easy to get your page back into action. With a few steps you can give it a complete makeover. You can get your Facebook page polished up, set up some new colourful items and start making sure things are automated as much as possible from now on. It’s easy, so let’s get started.
Make A Shiny Cover Photo & Profile Photo
There are many different ways to create amazing cover photos and matching profile photos. Most of them are also free and don’t require you to use Photoshop, so there’s no need to worry about your own technical skills. Try to choose a bright and noticeable cover photo that reflects your brand.
Use A Custom Page URL
If you haven’t already, update your personalised Page URL to get rid of the identifying letters at the end. To do so from your page, choose Edit Page > Basic Information and choose “Change Username”.
Update Your Info – The About Page
While you’re on the page to edit your basic info, take a good look and see if it needs to be updated. Does it refer to people no longer with the business? Does the description adequately describe your association today? Are all the sections filled out?
Commit To Being Social – Get Notifications!
To liven up any page, it’s a great idea to actually interact with your fans. If you haven’t been inspired to chat to your commenters, perhaps it’s because at some point you turned off notifications. To set them up again, go to Edit Page > Your Settings and check the checkboxes that suit you.
Add Some Colourful & Interesting Tabs
Colour, quite simply, makes Facebook pages less boring. As does music & video. You can quickly and easily add colour, music and video with the right tools as you’re probably already collecting great pictures in Pinterest or Instagram, videos in YouTube and music in Soundcloud. If you already do any of these, there are plenty of free tools to add fantastic tabs to your Facebook Page.
Create A Like-Gate (aka Fan-Gate)
Share More Of What Your Fans Like – Check Your Analytics
Take a look at your page’s insights, found under “Edit Page”. You’ll be able to see which posts have been doing well, and form a better picture of what your audience likes. Use that to show them even more of what they like.
Add More Photos – For Colour And EdgeRank
It’s part of many a great revamp – more colour and glitz! Seriously, add more photos. Create a new album about your band’s last tour, your recent office party or whatever. Create albums that will be slowly added to over time. Do whatever it takes to inspire you to add more photos. You know why? Because Facebook users love photos – and so does EdgeRank.
Launch A Competition Or Giveaway
If you need an excuse to start updating your page again, host a competition or giveaway. But be sure to make sure you follow Facebook’s strict rules about competitions so that you don’t have your page closed down.
Automatic Updates – Pinterest & Instagram
As mentioned earlier, if you’re already uploading or collecting great images, video and music using other social media sites, get them to automatically update your Facebook Page. Twitter updates, Pinterest, Instagram – use their settings to send updates to your Facebook page automatically (as long as it’s relevant to your page). If you want to add just a subset of information, or your favourite social network doesn’t automatically connect to Facebook, try IFTTT and search for a recipe that will do just what you want. Just set and forget.
Scheduled Updates – Try Buffer
Facebook updates can now be scheduled, so it’s easy to keep content flowing onto the page. If you like to automate things even further, use an app like Buffer to set items to publish at certain times throughout the day. Then all you need to do is add content to Buffer when you find it.