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Snapchat is turning its gaze to a social phenomenon called “ghosting.”

The app used to be solely about sending photos to friends and family 7 Reasons Snapchat is a Teenager's Favourite Social Network 7 Reasons Snapchat is a Teenager's Favourite Social Network The latest craze amongst the adults of the future is the secretive photo-sharing service Snapchat. Why do they love it? Read More — images that would only last a few seconds but which effectively got a message across. Now, however, it’s experimenting with format, and what it can achieve, given its impact on the next generation.

Snapchat is making TV shows. No, really. In fact, it aims to have three shows airing per day. Its first commission is Ghost Hunt, an unscripted comedy about the aforementioned ghosting.

But what is it? Have you fallen victim to it? And what can you do about it?

What Is Ghosting?

As Homer Simpson once noted, the problem in the world today is communication. Too much communication.

Seriously though, lack of communication can be really annoying and demoralizing, particularly in the age of online socializing. And especially when it comes to your love life Online Dating - Men Don't Get It And Women Don't Understand Online Dating - Men Don't Get It And Women Don't Understand Do online dating websites work? It's time for a frank discussion! What I learned from interviews was that online dating is equally painful for men and for women, but for very different reasons. Read More !

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It’s harsh but true: many of us will have received the cold shoulder after going on a date. But if you met someone via Tinder 11 Hilarious Tinder Pick-Up Lines You Should Definitely Try 11 Hilarious Tinder Pick-Up Lines You Should Definitely Try Distance yourself from the crowd and send a hilarious Tinder pick-up line that is sure to make your match laugh, which, in my book, is never a bad idea. Here are some great ones. Read More , no matter your expectations on the relationship developing, you at least deserve replies to your messages. You deserve closure.

Ghosting is simply when someone you’re dating suddenly goes quiet, effectively breaking your relationship without a word uttered. They go silent on you. They become ghosts. It’s very easy to identify: you’re talking to someone via messaging apps, and the other person simply doesn’t respond.

It could happen immediately or after a few messages. Most likely, ghosting happens following a one-off date, often arranged through dating sites or apps Tired of Tinder? Seven Free Alternative Dating Apps Tired of Tinder? Seven Free Alternative Dating Apps Now that Tinder is charging for its services, it might be time to turn to one of the many other dating apps available. Which will you try? Read More like Tinder or Bumble. It might be after a few meet-ups. Or, on rarer occasions, it could be after a long-term relationship — the harshest of all.

In some ways, it’s social rejection, and that hurts. No one wants to feel like there’s something wrong with them, or that they did something wrong. The worse thing about ghosting is the feeling of frustration it leaves you with. You simply don’t know why they’ve stopped responding. You might’ve offended them. They might not have liked you. They could have lost their phone. They could’ve been knocked over by a car.

Saying that, it can be a small mercy if you weren’t that interested either.

Why Would Anyone Do That?

Ghosting is one of the downsides of social networking Why Social Media and Depression Are Not Directly Linked Why Social Media and Depression Are Not Directly Linked Many people believe that social media causes depression. But does it? They're certainly linked -- but not in the way that you probably think. Here's the truth. Read More , yet it’s anything but new. It’s just a new label. This is the equivalent of someone not returning a phone call, voicemail, answering machine message, or email.

Technology, however, is an enabler, and apps have made this worse.

Why? Because we all have an online persona Deep Down We're All Monsters. That's Why Social Media Is Great Deep Down We're All Monsters. That's Why Social Media Is Great We all know that social media updates aren't always authentic, but what's actually happening to our identity as we post that update to Facebook, or send that video over Snapchat? Read More . Typically, you’re more confident online than face-to-face. It gives you some anonymity. That’s why comment sections are frequently vile places, and Twitter can be a minefield.

But everyone has their reasons.

They may simply be a coward. It’s easier to not comment at all than to admit you’re just not into someone. People have got to click. There’s got to be an attraction there. Whereas most of us would admit that, some would prefer just to keep quiet.

Alternatively, mistakes happen. They could’ve swiped right Why Swiping Right on Tinder Might Get You More Than a Date Why Swiping Right on Tinder Might Get You More Than a Date Swiping right on Tinder could lead to quite unexpected results. Don't get left in the dark: Here's everything you need to know about the pitfalls of swiping right on Tinder. Read More or up accidentally, and once you’ve attempted to start a conversation, they don’t follow-up. Would you prefer the ghoster stays silent, or say “I swiped by mistake, I’m not interested”?

Remember: photos lie. That matters when dating apps only let you publicize yourself initially through a few images and a short biography. If someone decides that profile pictures aren’t an accurate representation Get More Right Swipes on Tinder With Smart Photos Get More Right Swipes on Tinder With Smart Photos Tinder is all about first impressions. So Tinder is employing Smart Photos to help you get more right swipes. Read More of you, they might not respond to messages.

When James, a self-confessed unrepentant ghoster, was confronted about his reasons, he admitted that Tinder makes it easier to do because most users have interest from different people Why You Should Declare Tinder Zero Why You Should Declare Tinder Zero At the beginning of this year I declared Tinder Zero. It's just like Inbox Zero, except with Tinder instead of your email account. Read More , so won’t even notice if one stops responding to messages. He goes on:

“When you’re not invested in someone — you haven’t met them, you don’t know their surname, you don’t know their hopes and dreams — then it’s far easier to hit the block button than to decide to explain to them why you don’t want to talk to them, surely?”

What Should You Do?

Let’s say you’re on the receiving end — or more accurately, the not-receiving end. You’ve sent messages, and not got a response. What do you do? Here are a few options.

Send an Understanding Message

Try a last-ditch attempt. You don’t have to address your worries that you’re being ghosted; you can simply ask “Hey, is everything okay? I’ve not heard from you in a while and am starting to worry.”

i saw you on tinder
Image Credit: Denis Bocquet via Flickr

Accept that people do forget to reply to messages sometimes. They might not mean to ghost you. A conciliatory message could prompt them into finally responding. This is about checking out their intentions.

Remember: It’s Not Your Fault

It really isn’t.

This is all on the person who is ghosting you. It’s their doing, not yours. Do not blame yourself, or even get paranoid about it (although that is, admittedly, easier said than done).

As we’ve discussed, in most cases, it’s just that they feel you didn’t click. Something else might be the matter, which has taken up their time and occupying their mind.

Talk to a Friend

This is the sort of thing that weighs on your mind. As they say, a burden shared is a burden halved. Talk to a close friend, or a family member about what’s happened. Make sure it’s someone who really cares for you; that way, you don’t feel you have to hide your feelings.

abstract friend models
Image Credit: JD Hancock via Flickr

Not only will your friend be able to offer advice, but also it’ll help you accept the fact that a relationship you’d hoped for really wasn’t going to happen.

Give Up on Them

Are they really worth your time?

Seriously, they can’t be bothered to send you one single message, so why should you worry about them?

Go silent too. You’ll forget all about them very soon.

Everything Happens for a Reason

This is a good philosophy to adopt.

Their inactivity is actually a godsend. Better you find out they can be like this now than six months down the line after being in a relationship. If they’re playing their hand early on, at least you know the two of you aren’t compatible.

person in see-through white fabric
Image Credit: Jordi Carrasco via Flickr

It might sound tough, but simply move on. There are better people out there, more deserving of you.

What Should Ghosters Do?

We’ve been through how ghosters might rationalize the act, but it’s still a brutal thing to do 4 Ways to Avoid Being "That Guy" on Tinder 4 Ways to Avoid Being "That Guy" on Tinder If your Tinder experiences aren't paying off, you may need to reexamine your game, and the problem may be in the way that you're presenting yourself. Are you that guy on Tinder? Read More .

So a final note for people accustomed to ghosting others: think how it really feels if the shoe were on the other foot. Maybe it already has been. Maybe that’s how you reasoned it’s something you can do. But imagine you’re really searching Tinder for a partner, someone to love and care for you. You find them. You go on a date, and that person seems perfect for you.

You get home, and send them a message on WhatsApp 10 Hidden WhatsApp Tricks You Need To Try Right Now 10 Hidden WhatsApp Tricks You Need To Try Right Now You might think you know everything about WhatsApp. However, like anything tech-related, there are always more tricks, tips, and features to learn about and use. Read More . No reply. So you try again. Nothing. Time and time again, no reply. The person who seemed perfect for you… actually isn’t interested. In fact, worse than that: they don’t even have enough respect for you to break the news gently. Friendship, too, is out of the window.

Horrible, right? There’s always another way, even if it makes you feel awkward. In conclusion: just don’t do it.

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  1. Caz
    August 18, 2017 at 12:14 am

    I had met a guy on a dating site, been together 2 months but always at my house. But no disputes and we were getting on perfect. One night we were planning for the weekend but the next morning I discovered he had totally blocked me on everything. My phone number, WhatsApp, messenger, the dating site, Facebook etc.. Bang. Gone. No reason no excuse no goodbye. It felt like being shot in the heart. There was no way to even get a message over because I was blocked. I tried to make sense of it but couldn't. Only when I later got an 'education' on ghosters I suddenly realised that's exactly who he was. Probably just wanted 2 months of playing, away from his town, then disappear into thin air. I now know the 'red flags' to warn you're with a ghoster so now keep my eyes open to all behaviour, speech and personality traits they have.