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The mobile war is heating up, and with the recent release of iOS 6, Microsoft has also come up with something new for their fans. While not being a brand new OS, the Windows Phone Gear Store is the new go-to place for Windows Phone fans seeking their merchandise fix.

For years now, Apple and Android fans were able to express their brand loyalty by purchasing various branded items, but with WP’s small but steady rise in popularity, it might be time for Windows Phone fans to express their loyalty too with a shirt, a baby onesie, a glass or a thermos bearing the “I Heart Windows Phone” message made up of the Windows Phone logo.

The store’s offering is somewhat limited, but product selection and design are still being worked on. As of now, you can buy Windows Phone magnets and stickers in the lower price range, mugs, glasses and t-shirts for $10-$25, and if you want to go all out, the Windows Phone thermos or hoodie which sell for over $30. There’s even a Windows Phone branded Sigg water bottle!

According to Microsoft, all the products are offered at the base cost, so you can rest assured they are not in this for the money. Will you be buying Windows Phone merchandise?

Source: Windows Phone Blog

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  1. danny
    June 22, 2012 at 9:14 pm

    Wow comments here are pretty stupid...I love how people are bashing MS because they think MS is putting 99.9% of all development, research, and improvements to its little MS gear!? wow you guys are all a little premature by judging a company because its making swag? When i get my lil Windows phone logo i dont care if im the only one because thats what makes me unique.... yet with a Apple logo people are just gonna think "yep just another person who thinks there a hipster or as the kids say these"

    • Tina
      June 26, 2012 at 1:27 pm

      Hey Danny,

      Glad to hear the new Windows Phone line of accessories has at least one fan!

      • Danny
        June 26, 2012 at 3:58 pm

        haha what ever makes me different, I honestly dont care if im the only wp7 lover....why? because it makes me different/unique from the usual apple, android crowed. its really cool because people literally go up to me and ask "woah what phone is that?" and i say "its the new windows phone 7 phone the nokia lumia 900" and they always say i kid you not "wow thats a sexy looking phone"

        • Yaara Lancet
          June 27, 2012 at 7:16 am

          You're by no means the only one! I'm a fan too, and I've never even used a WP7 device. I am dreaming of owning one at some point, though. Not sure why, I've always loved it.

          And I would love that branded Sigg bottle. :)

  2. James Bruce
    June 13, 2012 at 7:42 am

    This is pretty hilarious. If I ever see one of these in the wild, I'm going to really lay into the idiot wearing it. OR I might just get one as a joke, and see if anyone has the faintest idea what the symbols are.

  3. Mayank Agarwal
    June 13, 2012 at 6:34 am

    In my Opinion, they should focus more on improving their OS and other work...
    Seriously, Microsoft is now working a bit low if I had to say....

    They go their own way and decline the ultimate users...

  4. Yang Yang Li
    June 13, 2012 at 2:41 am

    The helpful info hover over is being used as an i. This is why I love Microsoft!

  5. Truefire_
    June 13, 2012 at 2:38 am

    A little bit premature for Microsoft, because the platform isn't that popular yet. Seamless synchronization with Windows 8 may be a launching pad for it though.

    Let the competition begin!

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