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Windows 10 is a slick and smart operating system. I’ve been working with the Technical Preview (TP) since it came out in October 2014 and I’m a huge fan. I share the enthusiasm with all of you who anticipate the free Windows 10 upgrade Windows 10: The Dream Of A Cross-Device Operating System Is Becoming Reality & It's Free Windows 10: The Dream Of A Cross-Device Operating System Is Becoming Reality & It's Free Microsoft is boldly stepping into the future with innovative software and hardware. Windows as a service and mobility of experience were the major keywords from the recent Windows 10 briefing. Most importantly, Windows 10 will... Read More . And I would hate for your expectations to be disappointed.

Let’s examine Microsoft’s motivation to offer a free upgrade and what it could mean for you.

Why a Free Windows 10 Upgrade?

Hypothesis 1: To Make People Happy

If people or security were the main concern, Microsoft would also offer the free upgrade to users of Windows XP Windows XP: What's Happening To It Now? Windows XP: What's Happening To It Now? Windows XP may be dead, but it's not yet gone. Over 27% of computers connected to the Internet still run Windows XP. Here's exactly what "end of support" means for Windows XP systems. Read More , Windows Vista, or pirated versions of Windows, provided their systems could handle Windows 10.

windows-xp-update

Seriously, Microsoft isn’t some kind of do-gooder! A for-profit company will never give away something for free, unless they expect it to create some kind of revenue. If they did that, they would risk losing the confidence of their investors, their market value would drop, and they’d create a huge loss for themselves. If investors don’t trust Microsoft will produce hard cash profits, they will take their money elsewhere, like they did earlier this year.

Hypothesis 2: To Increase Microsoft’s Brand Value

Microsoft has changed since Satya Nadella took over the lead from Steve Ballmer. The Windows Insider program 3 Easy Ways To Install Windows 10 Technical Preview 3 Easy Ways To Install Windows 10 Technical Preview You can try Windows 10 Technical Preview for free and help Microsoft polish its new flagship operating system. Before you install it, make sure you choose the best method for your needs. Read More , a chance for users to test the TP and provide feedback, is a remarkable operation. What has stood out the most to me is how Microsoft is showing up as a team. People like Joe Belfiore, Terry Myerson, and Gabe Aul have become the face and voice of Microsoft, fostering communication and being very approachable.

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Microsoft Way

Microsoft is going with the times, maybe even leading the way, and they are certainly trying to become more likable as a company. There’s nothing wrong with that. Being liked alone, however, won’t keep them afloat. Then why are they doing all this? Probably because it’s a more fulfilling way of doing business and definitely because being liked and trusted today is a prerequisite for staying in business. It’s the basis on which they can sell you more upgrades and services. This brings us to the next hypothesis…

Hypothesis 3: To Increase Microsoft’s Consumer Base

This hypothesis is based on the idea that Windows 10 will indirectly create revenue for Microsoft by serving as a platform to sell advanced features and services. In this case, more users translate into more potential customers and greater potential for revenue.

Pessimists have been speculating that Windows 10 itself could be turned into a subscription mode Subscribe to Windows 10? Microsoft Evaluates Alternative Payment Models For Their Products Subscribe to Windows 10? Microsoft Evaluates Alternative Payment Models For Their Products In the summer, it was rumored that Windows 10 might be free. Recently, Microsoft's Kevin Turner made comments about monetising Windows differently and that services would be involved. Microsoft is changing its business model. Read More l. Frankly, unless they offered a free basic version, that would be suicide for Microsoft. It’s entirely possible, of course, that certain features, extensions, or software packages will only be available if you pay, such as they already do with the Office 365 subscription An Introduction to Office 365 -- Should You Buy Into the New Office Business Model? An Introduction to Office 365 -- Should You Buy Into the New Office Business Model? Office 365 is a subscription based package that offers access to the latest desktop Office suite, Office Online, cloud storage, and premium mobile apps. Does Office 365 provide enough value to be worth the money? Read More . New features like Cortana or a OneDrive backup service could also present attractive products, turning Windows 10 into a sales platform. To me this is the most likely scenario and we will explore this type of Software as a Service model in more detail in an upcoming article.

Meanwhile, let’s read the signs.

Consequences for Consumers

Windows Will Continue to Come in Different Flavors

Last week, Microsoft introduced Windows 10 editions and they sound very familiar. We will see a Home, Mobile, and Pro edition, as well as editions for Enterprise and Education. The splitting up into different editions indicates that Microsoft will continue to sell separate Windows 10 licenses, rather than internal upgrades for advanced operating system features.

Windows7Editions01

If you’re currently running Windows 7, 8.1, or Windows Phone 8.1, the upgrade to the equivalent Windows 10 edition How to Upgrade to Windows 10 via Windows Update How to Upgrade to Windows 10 via Windows Update Windows 10 is offered as a free upgrade to Windows 7 and Windows 8.1. When you're ready to upgrade, you can use Windows Update and keep all your installed programs and settings intact. Read More will be free. What you’re gaining is a state of the art operating system with exciting new features. What you’re losing, however, is freedom.

Windows Update Will Differ Between Windows 10 Editions

Windows 10 will offer three routes for receiving updates: Current Branch (CB), Current Branch for Business (CBB), and Long Term Servicing Branch (LTSB). CB automatically updates devices with zero choice on the user side. CBB will permit users to delay or even reject updates. LTSB is relevant for Enterprise users only. Windows 10 Home users will be subject to CB, while users of the Pro version will be able to choose between the CB and CBB update route.

windows-updates

Ironically, more expensive versions of Windows will allow you to disable features, rather than unlocking them. It seems like Microsoft knows its audience all too well.

Free Windows 10 Will Restrict Update Freedoms

Now here is the catch with the free upgrade. Mary Jo Foley reports that people who make use of the free upgrade option will be committed to the CB way of receiving updates and thus won’t be able to opt out of new features. If you’re a Windows 10 enthusiast, that probably won’t disturb you. You might even opt in to receive updates before anyone else, through the Windows Insider program, which Microsoft will continue.

Windows Insider Featured Image

If you’re more skeptical, however, you might come to the conclusion that by forcing free upgraders into a zero choice Windows Update Windows Update: Everything You Need to Know Windows Update: Everything You Need to Know Is Windows Update enabled on your PC? Windows Update protects you from security vulnerabilities by keeping Windows, Internet Explorer, and Microsoft Office up-to-date with the latest security patches and bug fixes. Read More model, Microsoft is increasing its tester base. While new features will still pass through internal tests and the scrutiny of Windows Insiders, you will inevitably receive them, whether you like or not, even if they cause issues.

Now imagine Microsoft decided to promote their own services through ads, implemented via Windows Update, like they have done for the Windows 10 Upgrade notification in Windows 7 and 8. Or what if they strike a deal with an app developer and pre-install software with Windows 10 You Probably Won't Read This Article In Full, Because Smartphones [Tech News Digest] You Probably Won't Read This Article In Full, Because Smartphones [Tech News Digest] Smartphones are bad OK, Candy Crush comes to Windows 10, Reddit finally tackles harassment, Rdio Select lowers prices, and the trippiest 3D music video you're ever likely to see. Read More that you have no use for, like they will be doing for the Candy Crush Saga. Wouldn’t you then like to opt out of updates?

A Brave New Windows

Ads on Windows 10 is of course a worst case scenario and if Microsoft truly values its customers, they won’t abuse them like that, not even those who received a free upgrade. They will, however, need to make money and by making Windows 10 an attractive operating system Microsoft is laying the groundwork. By pushing out new features that potentially tie into cashable services, they could turn Windows 10 into a profitable sales platform.

Meanwhile, I’m wondering whether we’re soon going to see rooted Windows 10 versions or registry hacks to remove and opt out of undesired feature updates.

Your turn! What concerns you more – the price tag or the lack of freedom?

Image Credits: Milking of a Cow Via Shutterstock

  1. Thomas
    April 3, 2016 at 1:47 am

    I upgraded to Windows 10, did not like it so I rolled back to Windows 7. Now I have a non genuine version of Windows 7 and must purchase a product key to download up grades. this is the scam. If you no longer have your product key you HAVE to buy a new one.

  2. doooodles@gmail.com
    March 5, 2016 at 5:39 pm

    Why not a free upgrade for us poor Vista users---we need it the most!

  3. michael
    February 2, 2016 at 5:48 am

    Okay. The updates are for my security. They force the updates on me because of this.

    “They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.”
    Ben Franklin

  4. Andreas
    January 27, 2016 at 6:55 pm

    Let's address the elephant in the room, that this article failed to cover.

    Logging. Everything you do on Windows 10, and with some updates for 7, 8 and 8.1, is recorded by Microsoft. Voice commands, key inputs, what apps you are running etc. Might that not prove to be of advertising value?

    Not on my watch. I prefer to pay for it, and not have to pay for it by letting Microsoft survey everything I do in the privacy of my own home.

  5. CGT Plays
    July 29, 2015 at 12:53 am

    First off, Windows Editions only gives you 2 Desktop/Tablet experiences. Windows 10 Home, for use at home, college, and small business's; and Windows 10 Pro, for use at large enterprises and other purposes. Windows 10 Mobile is for Windows Phones, all Windows Phones will get the same updates, no matter what OEM, Carrier, or Hardware. People that use Windows 10 Home will get essential updates and software patches. People that use Windows 10 Pro will get essential updates, software patches, extra security updates, and more non-essentials tools (that will inevitably be pirated and ported to Windows 10 Home).

    I agree that Required Auto-Updates is not the best feature, but it allows Microsoft to run diagnostics on different types of PC's. And allows people to not have to worry about random and unexpected updates occurring. On Xbox One everyone gets the same updates, unless you are in the Xbox Preview Program. This allows Microsoft to get feedback from millions of people.

    These features allow Microsoft to improve the overall experience on every platform they make.

  6. AwhKumonow
    May 24, 2015 at 7:47 pm

    With hardware so reasonably priced nowadays why would you not have two computers and run whatever you liked independent from the other? I procured a used computer (Lenovo Think Center, about a year old and a 25" monitor ) from a company going out of business for $80 and $30 respectively. I found a wireless keypad at a resale store for $5 and the dongle for $8 at Amazon. Oh Windows is best no no no Linux is or wait is it Mac, who cares use them all as each does offer certain advantages over the other. I would rather concentrate on more Ram, larger HD , faster graphic board and the power to run it

    Wah, Wah, Wah get the diapers and formula out.

  7. John Andrews
    May 24, 2015 at 1:35 pm

    Now if Windows 10 was open source . . . but it is not so itis NOT to be trusted!

  8. Edward
    May 23, 2015 at 6:05 pm

    The American illusion of freedom is not my concern. I want to know when will I be able to get my hands on it!

    • Tina
      May 24, 2015 at 11:56 am

      How is that an American illusion of freedom? Although I agree, most of us consumer people, including Americans, have little freedom and lots of illusions.

  9. Hames Jowde
    May 23, 2015 at 5:17 pm

    Well I've previously said I'll upgrade but the no control on updates thing makes me think again.

    I could upgrade then disable the updating service / access to MS website and allow it in bursts; but that seems a hassle so I'll probably either just stick with 8 or get a pirated version of 10.

    Note that is me, Hames, saying that - not anybody with a similar name - they'd never do anything illegal like pirate software.

  10. Cemery50
    May 23, 2015 at 4:59 pm

    M$ is thirsting for the app store version of os's....it will probably auto - break apps that don't buy in or break apart future os enhancements into separate revenue streams.

  11. Mike
    May 23, 2015 at 1:23 pm

    I've been dual booting Linux/win7 for about a year. The only problem so far is a small access database. Microsoft seems to have made that needlessly difficult. That has deepened by resolve to dump Microsoft and go complete open source.

  12. lott11
    May 23, 2015 at 7:20 am

    The only thing that I am waiting for is a stable steam OS for all my gaming.
    Ones that happens I will never use Windows again,
    My productivity is done in Linux CAD, Programing, & Development never lost anything.
    Windows has never delivered on it promises like plug and play or stability.
    I have been using since my Amtrak 386 in other words dos.
    They promised a stable NT and secured well that was a joke.
    So I will stick to Linux,
    Every time I get new top of line hardware in windows I have to wait 3 to 5 months.
    Just for it to work right maybe.
    And if the hardware come with some cool software most time it is incompatible.
    Like my sound cards the turtle beach or the sound blast windows always change my driver making the software useless.
    And never sounded right.
    Will in Linux I could place up to 3 sound cards and they would all work and they would have great sound.
    And lets not get in to basic video card performance they did not get it right till win7.
    Forget it if had to use ram drives, just try rendering in Windows it is a power hug.
    In a Unix you can always work around any problem, can't say that on windows system you are SOL.

  13. Laoch
    May 23, 2015 at 4:52 am

    GNU/Linux offers a no catch free upgrade from Windows also. It is free to download, free to install, free to use, free to modify, its just simply free.

  14. Steve
    May 23, 2015 at 4:25 am

    A penny saved is a penny earned. Having everyone on the same version of Windows should save MS money on support costs.

  15. SamD
    May 22, 2015 at 10:02 pm

    I think one point the original article missed is that by giving free updates to Win 10, Microsoft will lessen the number of versions it has to continue to support. As it is now, there are a great many people out there still using XP and Vista. By getting Win 7 and Win 8 users to upgrade, they can provide support to more users with fewer people involved. That's good for their bottom line.

    • Tina
      May 24, 2015 at 12:08 pm

      In the short term, it will have to complete all update cycles it has started in the past. Just because some Windows 7 and 8 users upgraded, doesn't mean t hey can cancel the previously laid out support timeline for the rest of them. Of course you're right, in the long term there will only be Windows 10.

  16. Bobcat
    May 20, 2015 at 4:46 pm

    Hmmm. I got a free upgrade from Windows Vista to Windows 7 without Micro$oft exacting a pound of flesh in any way, shape or form.

    Tilt at windmills much?

  17. Anonymous
    May 19, 2015 at 4:15 pm

    I do believe I will stay with operating systems I have .... One laptop is 7 and one is 8 ... Desktop is the big Mac ... I will upgrade thw windows systems when they no longer offer security patches. I have done it this way all the way back to Windows 95.

    • Tina
      May 24, 2015 at 12:06 pm

      Keep in mind that they will continue to offer security patches for Windows 7 and 8 for a few more years, but the free upgrade option to Windows 10 is said to expire a year after the official release. You might want to upgrade at least one system to Windows 10 before the free offer expires.

  18. cpemery
    May 19, 2015 at 3:00 pm

    It could be as simple as Microsoft will achieve two things with this approach. First will be the brand value bump as suggested by Tina. Second, Microsoft may experience a significant reduction in operations and support costs by streamlining their update and obsolesce strategies. With the upgrade to 10, Microsoft can draw a line in the sand for legacy support and effectively end it and focus on a single platform for management. This will reduce the number of platforms requiring support, maintenance, and development while potentially delivering a better user experience by focusing on more modern product offerings. The synergy from operations cost reductions could offset whatever the "cost" may be to give away the upgrades to Windows 10.

    • Tina
      May 24, 2015 at 12:04 pm

      Great analysis.

  19. Doc
    May 19, 2015 at 12:17 pm

    Windows 10 isn't much of an upgrade over Windows 8.1, so Microsoft isn't going to lose much by upgrading those people. The big difference between Windows 7 and 10 is...the Microsoft App Store. Giving that away will entice people to buy apps, and migrating a huge user base to Universal Apps will entice developers to make and sell those apps in the Store...which nets MS a huge cut.

    • Tina
      May 24, 2015 at 12:04 pm

      Have you tried Windows 10? The user interface is VERY different to Windows 8.1 and that's all the average user cares about. There are also many more new features than just the Store and that one has also been completely revamped.

    • Doc
      May 25, 2015 at 12:18 am

      I've been following the coverage of Windows 10 Preview, although I haven't installed it myself; I've run 8.0 on one machine, and worked with 8.1 on a couple of coworkers' machines, and I find the "Charms Bar" and "Modern/Metro/whatever" UI to be clunky, ugly, and completely useless...just another version of ".Net Runtimes" for pseudo-compiled bytecode (that *always* runs slower than "native," fully-compiled code).

      I also find the "Windows App Store" just another "me-too" moneygrab, trying to follow Google Play and iTunes by grabbing a 30% cut from of any sale that goes through it.
      App stores may be the future - easily managing updates and bug fixes - but the future isn't here yet, judging from the thousands of apps that are being pulled from iTunes and Google Play because malware and adware keeps slipping through.

  20. Moritz
    May 19, 2015 at 11:06 am

    At least they got me - if Windows 10 wasn't free, I'd certainly go with Linux, but now as I will be able to test and use it without the need of spending money for it, I'll give them a chance...

    • Tina
      May 24, 2015 at 12:02 pm

      You're the target audience and I bet you'll enjoy Windows 10. Judging by the preview, it's a great OS.

  21. goog
    May 19, 2015 at 1:17 am

    Triple boot xp win8.1 and win10 with virtual xp and virtual linux
    no big whoop
    And yes xp still rjbs stable and well without any updates at all
    cmon folks its 2015 get on the right train

    • Tina
      May 24, 2015 at 12:01 pm

      How is XP the right train?

    • Doc
      May 25, 2015 at 12:11 am

      Good luck keeping your XP installations clean. Without security updates, you're at the mercy of your antivirus/antimalware to keep out malware...and antivirus for Windows XP is likely to dry up within a few months, just like it did for Windows 98.
      Antivirus and antimalware also doesn't patch security holes like Windows Update does...so you're taking a big risk by even running a virtualized XP instance.

    • goog
      May 25, 2015 at 6:48 am

      they are all the right train Tina .......weak to allow oneself to be stuck on any one OS .....
      Doc .....horse kaka ! no risks at all and that kind of fear mongering is what keeps those fearful retail users locked in the money grid created by corporate greeds ......

  22. Richard
    May 18, 2015 at 11:06 pm

    Look at the 8.1 adoption rate. If they want people to finally move passed 7, they have to give or away.

    • Tina
      May 24, 2015 at 12:01 pm

      Yes, because people don't buy an OS, they buy a computer that comes with an OS. With less people buying computers these days because their old ones still work and they buy a phone or tablet instead, offering a free upgrade is the only way to make them move on.

    • Doc
      May 25, 2015 at 12:09 am

      *Most* people "by a computer that comes with an OS." I've been building my own computers since 1994, so I decide what OS I run on it, and my current choice is Windows 7.

  23. Matthew
    May 18, 2015 at 9:38 pm

    Cynic mode on... Windows 10 update free - sorry, your old version of Office something or other is not supported, please upgrade.

    As for Windows XP, while on the one hand it might make sense to encourage people away from the old and now insecure OS, in practice, the proportion of XP systems that would be realistically upgradable would be limited, at least those that are still "as they come".

    • Leon
      May 23, 2015 at 5:11 am

      Mathew, it is interesting here in China as you got to restaurants, offices and other business places, to take note of just how many are still using XP. I have to say from my observations that I reckon 99% at least are still using XP, an incredible amount. Also, most home users are still using XP, even if they buy a late model pre-loaded machine. The first thing they do is downgrade the OS to XP. Just how Microsoft plans to lure the Chinese away from this now old and insecure OS is anyone's guess.

    • Tina
      May 24, 2015 at 11:59 am

      Apparently, Windows XP is not their target audience, else they'd extend the free upgrade offer to those systems. And I suppose a lot of those XP installations, particularly in China, are pirated.

  24. Charles Griswold
    May 18, 2015 at 9:20 pm

    Hey, if the "freemium" model works for games and apps, why not operating systems?

    • Tina
      May 19, 2015 at 7:44 am

      I think with operating systems we're crossing a border. From a security and privacy perspective, the whole operating system going freemium isn't desirable.

      Games and apps are easy to install and remove anytime. With an operating system, you cannot change your mind so easily. By forcing optional, ad-like, and potentially revenue-generating updates on you, the operating system could be diverting your attention and stealing your time.

      Keep in mind that Windows will continue to come pre-installed with affordable hardware, unlike OS X. It's hard to get a machine that comes pre-installed with Linux. And it's even harder (for most people) to install an operating system yourself.

      I really enjoy Windows 10 and I hope I won't continuously have to remove or hide stupid apps (à la Candy Crush Saga) that I never asked to be installed.

    • Charles Griswold
      May 19, 2015 at 4:02 pm

      You're right; from our perspective, freemium is bad. From a business perspective, it seems to work very well.

      As for installing operating systems: I've been using Linux for many years, and installation is a lot easier now than it was back in the late '90s. Ubuntu walks you through the entire process, clearly explaining everything and giving you reasonable defaults for things like partitioning your hard drive.

  25. Jack Dawson
    May 18, 2015 at 8:46 pm

    Switched from Windows to Mac back in the late 90s, then to Linux as it matured 5 - 6 years ago. Boggles my mind that people will pay for an inferior operating system and then pay for software to run on it. Good luck with windows 10. As for me, Kubuntu 14.04

    • Brock
      May 19, 2015 at 2:05 am

      Amen to that. I went from Windows to Mac to 100% Linux. For me my computer life has only gotten better. Now using Xubuntu 14.04 and loving it.

    • Kekes
      May 19, 2015 at 6:06 pm

      When Linux have a nice office software maybe I will return. Till then I stay with Windows.
      After 9 years of Linux I when back to Windows. No more suffering with drivers, overheating problems, bad battery management.
      Ahh, and Canonical the worst company ever, never delivers a good product,only hypes full of nothing.

    • Jack Dawson
      May 19, 2015 at 11:30 pm

      Sorry to here about all of your problems Kekes. As for me, thru a dozen or more systems that I have installed Linux on I have not had any problems like you. As for an office suite, Libre Office meets my needs.

  26. Ed
    May 18, 2015 at 8:14 pm

    I've been enjoying free OS upgrades for years... welcome to mac.

    Microsoft couldn't pull off what Apple has done though, as Apple uses OS X to sell macs, Microsoft doesn't own the hardware... so they don't need to push sales of it...

  27. Hildy J
    May 18, 2015 at 8:01 pm

    As much as people rightly complain about security patches not being applied; as much as developers complain about old software versions not supporting current standards; as much as fragmentation has become a bad word; why are they now complaining about an OS that strives to eliminate this?

    As far as CBB, it's designed for IT shops that want to test updates before they are applied - the same reason some version of IE will still be available on Win10 for business.

    Besides, if MS wants to introduce new features, they can always bundle them. It's not like you'll see an update with the description "Add ads to your home screen."

  28. cptpicard
    May 18, 2015 at 6:34 pm

    I'm a bit confused: If I get a free update to the Pro, from Windows 7 Pro, am I then put in to the forced updates catergory? Or would I get the CBB option?

  29. Richard
    May 18, 2015 at 5:58 pm

    I'm honestly not sure if I like where this is going. I'll do the free upgrade when it's available, but may end up having only a gaming machine, and build a Linux box for everything else.

    • Charles Griswold
      May 18, 2015 at 9:21 pm

      I've done it that way for years.

  30. Rubberman
    May 18, 2015 at 4:40 pm

    I think what folks will end up with in windows 10 and all of it's mandatory features... plus a sizeable collection of third party software to control or replace those features. This will make windows 10 more unstable as more MS updates are applied.

  31. BobbyEdwards
    May 18, 2015 at 4:39 pm

    Microsoft is simply changing the source of their revenue stream, just as Apple did a few years ago when the quit being a computer company.
    Windows 10, Office 365, Azure, Office 2016 all one thing in common, they each have a store, where users can purchase add on apps. These Apps are for the most part written by people outside of Microsoft, who act strictly as a host marketing platform. There are two ways to make money from an App, you sell it, or you put Ads in and get paid for the Ads that run. Guess what folks Microsoft get a percentage, and that is the new revenue stream. Lets say you get the free upgrade to Windows 10 on your tablet for the kids. Now you go out and buy them some new Apps, like some of the great Disney games out there, and you drop $100 on those, Microsoft makes $20, TaDa money coming in. Not only money coming in, but cheap easy money, Disney wrote it, they support it, all Microsoft does for Apps is test, then post.

  32. likefunbutnot
    May 18, 2015 at 4:07 pm

    I'm looking forward to Windows 10 upgrades as a revenue generating activity for my small business customers. Some users will update their workstations. My customers will find out that the Office 2003 or Act 2007 installations they've been using for ages aren't going to fly on the new platform and I'll finally have a good reason to get them to modernize.

    I fully expect the "free" upgrade to Windows 10 to actually be fairly costly to some of my customers. They'll find out that they need a new application server, new versions of MS Office or they'll need help rolling back premature upgrades. Some of them will have to decide between losing XP Mode on Windows 7 or buying new XP licenses for virtual machines they still need to use (yes, technically you can install XP Mode on at least Windows 8, but it's a legal grey area). Between my labor time and the likelihood that this will result in both new hardware and expensive new server software, the upgrade will be far from free.

  33. Vyom
    May 18, 2015 at 4:07 pm

    Lets see it this way. People who have the money can of course afford to 'buy' Windows 10. People who don't have money and who choose to go with Linux, won't be lured into Windows 10 anyway. People who don't have money and who pirates windows, will of course want to pirate Windows 10 too.

    So that leaves little to the imagination. If this free upgrade come at the cost of 'freedom' I think I will stick to being in the last 2 category of people.

    • jimvandamme
      May 20, 2015 at 12:25 am

      It's not about the money. It's about a lot of things, but freedom first.

      Linux, mainly Mint for me. Well, Kubuntu is tempting me, and I'd like to try Elementary.

  34. charmingguy
    May 18, 2015 at 3:58 pm

    A good article Tina. Thanks.

    As I am the skeptical kind of guy. I certainly believe that somethings gotta give to offer a free Windows 10. So yes it would seem logical that MS wants all users to accept all they will offer.
    For me that certainly would be a deal breaker. I like to keep my freedom what to accept and reject.
    All is not written in stone. So we actually have to see what happens when we get 10 delivered somewhere during the summer.
    I will certainly wait at least 6 months when 10 hits the computers. So I can ascertain what freedom we have.

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