That’s right, folks. Now Foursquare is offering business hours, which means that you can enjoy viewing the local operating hours for your favorite establishment.
Wait – don’t yawn! There’s more! Just adding business hours would be kind of drab, so Foursquare has gone the extra mile and added the hours that special deals apply to a business, such as Happy Hour or a special lunch buffet. This puts Foursquare a bit ahead of other sources like Google Maps.
The addition of this feature makes a lot of sense for Foursquare. The service focuses on helping friends find places to meet up and/or helping friends brag about where they’ve been, but the lack of hours of operation and special deals means that people would inevitably have to leave Foursquare to gain the full scoop on a business they found using the service.
This could be annoying to users and, more importantly, it reduces the amount of time people spent with Foursquare open.
Accuracy of this new feature should be solid because Foursquare isof operation personally instead of using data from users.
The downside is that propagation of this feature will be slow. I only managed to find a pair of businesses that had updated in my area despite the fact I live in a metro area of about two million people. Let’s hope that Foursquare has sent out notifications to merchants so the ball starts rolling.