A new design for Facebook Pages swiftly follows the revamp of the News Feed a few days ago. In keeping with the consistency site-wide, Facebook says it is a more streamlined look. The design keeps both the reader and the Page admin in mind. Page visitors get easier access to all the content when they land on the Pages they follow. Page admins get a tool that should help them with engagement with the content they publish. As it rolls out worldwide, we look into the changes here.
The new Pages presents a three-column layout. The Page timeline on the right displays all the posts under the year heads. The left column features information about the business, including a map, hours of business, phone number and website URL, as well as photos and videos. The wide central column gets the content and is consistent with the look Facebook unveiled for the News feed.
Page admins get all the relevant information more prominently. Numbers on new likes, running ads, unread notifications and messages are placed for easy viewing. Page admins can dive into activity, insights and settings from the top navigation bar. Also, access the Ads Manager account from the menu on the top.
The Pages Insight tool gets a new metric measurement tool called Pages to Watch. Page admins can do competitor analysis by listing pages similar to their own and compare the performance of their Page with that of any other. They can keep a “watch” on the week’s most engaging posts on the other pages. The metrics should help admins tweak their pages for improved engagement.
Have you seen a Page sporting the new look? Do you find it an improvement over the previous version?
Source: Facebook News