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Screenshot1087Although Apple attracts a huge market with its computer hardware, portable devices and software, some magazine publishers and content providers are indifferent to paying the company over 30% of their revenue generated from their magazine apps sold in the iTunes Store. Instead, some publishers are pulling their apps and directing readers and subscribers to use their HTML 5 web-based apps., for example, recently disabled the link to their online Kindle Store in their e-reader Kindle app to avoid added revenue costs. And now the London-based Financial Times has also pulled its iPhone and iPad app from the store, and instead has created a web-based version of its online publication.

To get the full benefit of FT’s web app, you are directed to go to on your iPad or iPhone. From there, you should save the webpage to your home screen which will make it work pretty much like a traditional iOS app.

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The web version will provide you with previews of all of FT’s newspaper content, but if you want to view and read entire articles in the publication you will need to pay £4.95 for a standard subscription, or £6.95 for a premium.

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Pearson, the publisher of FT, claims that the web version provides faster downloads than the now defunct app version. The web app also provides offline viewing capabilities for up to 50MB of storage on your iPad or iPhone.

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In the long run, it may be subscribers who most benefit from publishers deciding to pull their apps from the iTunes Store. You be the judge.

Source: Ars Technica

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