Actions such as checking into places, clicking “Like” on a page, application interactions and posting on Facebook pages can be then used as marketing ammo, sending targeted recommendations to your friends featuring your name and profile picture. Users who are featured in the adverts won’t be paid a penny.
For those of you seething in your office chairs, there’s a simple way to disallow Facebook from using your personal data in these new ‘sponsored stories’ from your Account Settings:
Whilst logged into Facebook, click Account then Account Settings. On the far right of the row of tabs choose Facebook Adverts, which will take you to a page where you can change Allow adverts on platform pages to show my information to and Show my social actions in Facebook Adverts to No one.
What do you think about Facebook’s new adverts? Have you changed your account settings? Spread the word and have your say in the comments below.