Facebook couldn’t stay away from the Pinterest wave. With an eye on ecommerce and potential revenues, Facebook has launched ‘Collections’. The new feature allows brands and ecommerce retailers to display big and bright images of products to users who follow them. But the novelty is that if a user clicks through the photo ‘collections’, they can make decision among the choices provided. Facebook is testing out a few designs but the common choices for users comprise – Collect, Want, or Like.
The Collect button saves your choice to a Collection called Products that’s visible to your friends. The Want button adds a product to a Timeline section called Wishlist that can be seen by friends of friends also. And the Like button will also add your interest to the Products collection, but that item will be visible to friends of friends.
For now, Facebook has a small circle of brands with whom it’s trying this out in the U.S. – Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com. If the experiment takes off, expect more brands to hop on fast. Brands are already advertising through pages and e-retailing on Facebook gives them an added edge. For now, Facebook is not charging anything for the photo merchandizing nor taking a commission of the sales that might happen via Collections. But looking at Facebook’s potential as a platform, it could be a moneyspinner. It could also take away the wind from Pinterest’s sail.