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Many of us are wary of the data Facebook keeps about us How To Bulk Download Your Facebook Data & What Information The Archives Contain How To Bulk Download Your Facebook Data & What Information The Archives Contain Following a European court decision, Facebook recently upgraded the feature that allows users to download an archive of their personal data. The archive option has been available since 2010 and includes photos, videos, and messages,... Read More . We may volunteer that information, but the extent to which the social network collects Facebook Privacy: 25 Things The Social Network Knows About You Facebook Privacy: 25 Things The Social Network Knows About You Facebook knows a surprising amount about us – information we willingly volunteer. From that information you can be slotted into a demographic, your "likes" recorded and relationships monitored. Here are 25 things Facebook knows about... Read More it might surprise you – as might what further details can be gleaned or inferred from what we surrender.

Let Digital Shadow loose on your profile Digital Shadow Exposes What Facebook Really Knows About You Digital Shadow Exposes What Facebook Really Knows About You While it began as a mere marketing stunt, Ubisoft's Digital Shadow remains a very useful (and potentially scary) application that shows you how much people can find out about you from Facebook. Read More and discover that a sophisticated programme can work out a fair approximation of passwords, even!

But the war against the global giant in re-establishing privacy is slowly being won – in Europe, at least. Because Facebook has been given 48 hours to stop tracking non-users in Belgium…

Is Belgium Suing Facebook, Then?

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You read that correctly. Facebook tracks non-users.

It doesn’t matter whether you’ve been absorbed in the social phenomenon or resisted it. If you use the Internet – and because you’re reading this, you do – Facebook can track you.

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They do this by creating shadow profiles. It’s a rough estimation of you, based on the sites you visit that are either Facebook.com domains (fan collectives, pages promoting companies or political parties, and profiles with sloppy privacy settings Make Sure You're Secure With Facebook's New Privacy Settings - A Complete Guide Make Sure You're Secure With Facebook's New Privacy Settings - A Complete Guide Facebook also means two other things: frequent changes and privacy concerns. If there’s one thing we’ve learned about Facebook, is that they’re not really concerned about what we like or our privacy. Nor should they... Read More ) or have a social plug-in that allows readers to “Like” pages. The latter is used on more than 13 million websites, and reads tracking cookies and feeds that back to the company.

The Belgium Privacy Protection Commission (CPVP/CBPL) reckons Facebook “tramples” on European privacy laws; Facebook insists that because their European headquarters is in Dublin, they’re only subject to Irish law. The Commission warns:

“[Tracking people through social plug-ins] does not only impact Facebook users but also virtually every Internet user in Belgium and Europe.”

As of 10th November, a Belgium court has now given Facebook 48 hours to stop tracking non-users who nonetheless visit the site – or else potentially face a fine of up to €250,000 ($267,725) a day.

Why? The court insists Facebook needs consent of these visitors to obtain any personal data. A spokesperson for the social network said:

“We’ve used the Datr cookie for more than five years to keep Facebook secure for 1.5 billion people around the world… We will appeal this decision and are working to minimise any disruption to people’s access to Facebook in Belgium.”

The cookie, according to chief security officer Alex Stamos, is used primarily to combat the creation of fake and spam accounts, and lower the risk of fraudulent activity:

“For example, if the datr cookie demonstrates that a browser has been visiting hundreds of sites in the past five minutes, that’s a pretty good indication that we are dealing with a computer-controlled device (a bot). On the flip side, consistent use over several days usually indicates that a browser is legitimate and should be able to access Facebook normally. While we use this aggregated, statistical information about browsers for security, we thoroughly delete logs generated by the datr cookie after 10 days.”

Further Complications

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In fairness to Facebook, the CPVP/CBPL was forced to remove the accusation that data generated by the cookie then created targeted advertisements (which is one reason cookies are typically used What's A Cookie & What Does It Have To Do With My Privacy? [MakeUseOf Explains] What's A Cookie & What Does It Have To Do With My Privacy? [MakeUseOf Explains] Most people know that there are cookies scattered all over the Internet, ready and willing to be eaten up by whoever can find them first. Wait, what? That can’t be right. Yes, there are cookies... Read More for). Stamos further says:

“We do not set the datr cookie when someone simply loads a page with a like button.”

But back in 2011, that’s what the Wall Street Journal said the company’s cookies do. It remains a controversial cookie – because essentially, they’re interpreting either ignorance or inactivity as consent.

Many don’t realise that you’re tracked even if you don’t have an account It Doesn't Matter If You're Not On Facebook: They're Still Tracking You It Doesn't Matter If You're Not On Facebook: They're Still Tracking You A new report claims the Facebook is tracking people without their permission. It doesn't matter if you don't use social networking service: they're still watching you. What can you do about it? Read More . The vast majority, even if they do know, do nothing about it. Nik Cubrilovic, developer and former security consultant, says:

“Facebook can’t help but to track, since they are being sent the cookie by the browser on subsequent requests. They read the cookie, which means that they know it is the same visitor… [I]t is not a big leap to make to conclude that Facebook are tracking users and analyzing that data [for the purposes of advertising].”

Austrian activist, Max Schrems founded Europe v Facebook, an organization wrestling for your right to privacy on social media, and attempted to sue Facebook over privacy rights.

However, in July, a Vienna District Court dismissed the case, with Judge Margot Slunsky-Jost claiming Schrems was using the press generated by the class-action for a book he’s writing on data protection – and to further his profile as a privacy campaigner. Max told the Irish Times:

“I am not happy with the ruling but will go to a higher court. The court is simply passing the hot potato on.”

You can follow the Europe v Facebook movement on Twitter, and share their crusade on, uhm, Facebook.

Ahem.

How Facebook responds to the Belgian Court’s proposed fine unless they stop tracking non-users is likely to affect Schrems’ case… and that of the Article 29 Working Party, an independent regulator which also asserts that consent needs to be given for Facebook to collect cookie data.

How This Might Affect You

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This might not go through: Facebook is appealing against this decision. If it does, the fine of €250,000 per day would go to the Belgium Privacy Protection Commission.

Either way, the press generated by the case will make more people aware of potential privacy infringements. Obviously those directly affected would be anyone who lives in Belgium, but the implications could be more widespread.

Facebook would have to justify a decision to not track non-users in that country but continue to do so internationally – especially those in Europe. That sounds like a near-impossible task, but Stamos has already posted an argument for keeping the datr cookie en masse:

“In practice, that means we would have to treat any visit to our service from Belgium as an untrusted login and deploy a range of other verification methods for people to prove that they are the legitimate owners of their accounts. It would also make Belgian devices more attractive to spammers and others who traffic in compromised accounts on underground forums.”

People rightly worry about security, probably more so than their own privacy (which is why legislation like the Snooper’s Charter is being proposed How Britain's "Snoopers' Charter" Might Affect You How Britain's "Snoopers' Charter" Might Affect You British Prime Minister David Cameron intends to resurrect the "Snooper's Charter", a privacy-breaching set of new measures to enable enhanced monitoring of communications by the security services. Can it be stopped? Read More ), so it’s certainly persuasive rhetoric.

You can delete cookies How To Manually & Automatically Clear Your Browser History How To Manually & Automatically Clear Your Browser History As you browse the Internet, tracks of websites you visit are left on your computer, including cookies, cached websites, a history of visited sites and searches, site preferences, and more. These data reveal your browsing... Read More , of course, and opt-out of personalised ads How To Avoid Appearing In Social Ads In Facebook & LinkedIn How To Avoid Appearing In Social Ads In Facebook & LinkedIn A social advertisement works in a very straightforward way: if you, by a coincidence or whatever reason, have liked a Facebook page or ad, your friends will see your "like" next time they see the... Read More  which publicize your likes. Alternatively, you could turn to a non-tracking browser extension The Top 8+ Security & Privacy Extensions For The Chrome Browser The Top 8+ Security & Privacy Extensions For The Chrome Browser Google’s Chrome Web Store hosts many extensions that can protect your security and privacy while using Chrome. Whether you want to block JavaScript, plug-ins, cookies and tracking scripts or force websites to encrypt your traffic,... Read More . In fact, there’s plenty you can do in just an hour to regain your online privacy 8 Things to Do in an Hour to Wrestle Back Privacy from Facebook 8 Things to Do in an Hour to Wrestle Back Privacy from Facebook We all know that Facebook guzzles as much of your information as it can. But how can you get control of your privacy again? Quitting Facebook is an option, but other options are available. Read More .

Nonetheless, we look forward to seeing how this case plays out.

Are you concerned about Facebook’s use of cookies? Or is it for the greater good? What other tips do you have for keeping personal data private?

Image Credits: Belgium by Mike Hammerton; cookie monster by Michelle O’Connell; and facebook website screens by Spencer E Holtaway.

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