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Page managers on Facebook are welcoming a few new developments today, after Facebook Developers announced several powerful new features. Now page managers can schedule posts, create unpublished page posts and provide fine-tuned administrative control for page management apps.

The changes are aimed at Facebook marketing professionals, who have been asking for features such as these for some time. These updates will allow page managers to offer more sophisticated management of pages.

Scheduling posts ahead of time is something marketers have only previously been able to do using third-party software such as Hootsuite. Now, Facebook natively allows page managers to schedule posts up to 6 months in advance and to cancel them again if need be.

Creating unpublished page posts allows page managers to promote certain posts as “Sponsored Page Posts” just to a limited section of their audience. The post isn’t published to the timeline, yet is still connected to their page and brand. This is ideal for promotions which are only relevant to part of your audience, such as a sale for women’s shoes.

The administrative control options for applications mean that marketers can now limit the permissions given to page applications. For instance, marketers can use applications to create adverts which will not have permission to post to the timeline.

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Source: Facebook Developers

  1. Bradley Stock
    August 8, 2012 at 9:57 pm

    I've just done my first scheduled post and love it! I've tried to do a second, and the button is grey and does nothing. Any ideas?

    • Angela Alcorn
      August 11, 2012 at 7:23 am

      It's normally grey until you add a future or past date, so I'm not sure what you're seeing exactly. Did you first set a milestone for when the group/company/whatever was founded?

  2. david
    July 27, 2012 at 8:33 am

    Check out Future Scheduler app for iPhone, Android and Blackberry this will help you in scheduling status update on Facebook.

    • Angela Alcorn
      July 28, 2012 at 5:36 am

      That sounds like another good way of doing it. Thanks!

  3. Andi
    July 25, 2012 at 9:33 am

    Does the feature to rename your page exist yet?

    • Angela Alcorn
      July 27, 2012 at 5:31 pm

      I'm not sure that it ever will. Can you imagine the debacle if a popular page renamed themselves to something lewd? People would go crazy.

  4. Luke Brannon
    July 25, 2012 at 9:05 am

    I work at a marketing company and currently use hootsuite for our post scheduling, I would be intrigued to see this marketing advancement with facebook but I think due to our company and many other marketing companies, due to looking after quite a few clients, facebook, twitters etc it would be silly to have to access every single client facebook, twitter, linkedin etc. it would be good however for a business who has a dedicated person to look after their facebook page :)

    • Angela Alcorn
      July 27, 2012 at 5:31 pm

      Quite. At least it's a step in the right direction.

  5. nahid saleem
    July 25, 2012 at 5:22 am

    I like the new promote post feature on facebook. It is so simple yet powerful.

  6. Chase Vandiver
    July 25, 2012 at 4:58 am

    what a nice feature!

  7. Elaheh Sadegh
    July 25, 2012 at 4:05 am

    It was what I wanted exactly , schedule posts <3 It really helps pages' admins for keep their members up-to-date. Facebook is getting more and more unprofessional and I hope they pay attention in their security and privacy in the meantime.

  8. Elaheh Sadegh
    July 25, 2012 at 3:57 am

    it's really great.I wanted some of these feature too , like schedule posts.we really need it for having great and up-to-date pages.
    facebook is getting more and more professional social network and I hope they pay attention to security and privacy in the mean time.

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