Facebook Launches New Targeted Advertising, Will Use Data From Users’ Browsing Habits [Updates]

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Facebook users may soon see a new advertising trend arriving in their sidebars. The social networking site has introduced a new system of “partner categories” which advertisers can choose from to target more specific markets.

The categories are made up of more than 500 groups, allowing prospective advertisers to choose exactly who they want to reach out to. One example provided in a press release depicted groups as specific as “people who buy children’s cereals”.

These groups have arrived on Facebook as the result of a partnership with companies Datalogix, Epsilon, and Axciom. These companies will be providing data for Facebook to use in an effort to smarten up advertising results. Of course, this means that Facebook ads will now be based on user browsing habits on the rest of the Internet.

As you may know, Facebook’s original method of advertising was concocted from information based on usage within the site itself. This expansion into the whole of the Web is a giant leap for the networking service.

While Facebook itself will not be watching you as you traverse the Internet, its associates definitely will. Because of this, user responses are expected to be rather lukewarm. Logically, the site must utilize ads as a method of bringing in revenue, and as with any business, the system must be improved upon. However, many Facebook users tend to worry enough about their privacy, and this move is not going to make their concerns any less.

Do you believe this is a good move on Facebook’s part? Are you more likely to welcome ads that target you specifically? Or would you prefer Facebook to not use data from outside sources?

Source: Facebook via TechCrunch

Comments (10)
  • Kushan Kumara

    I see & visit more site, but your site was different. It’s good.
    I think grow my knowledge from your site. good luck..!

  • Barbara

    I understand facebook is a free service, and I have no problem with ads…except…when I open my page and have huge flashing ads blaring at me with no way to stop the animation. THAT is close to harassment. This program clearly needs some tweaking!

  • Arron Walker

    I’d rather a tick things I actually care about and want advertised to me solution. I would not mind if I had tablets and games being advertised at me

  • Manide

    And so “Social Fixer for Facebook” will get more users…

  • Andy Bristow

    I wouldn’t know about Facebook ads as I use Adblock Plus for Firefox :)

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Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.