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make your facebook group more popularSo, you made a Facebook group but there’s hardly anyone in it? Or maybe you made a group for a specific bunch of people, but can’t seem to get anyone to be active within the group? Or have you started a Facebook page and want to get some attention over there? What you need is a little marketing, a little viral magic and just enough push from you to get other people creating some of the content and keeping it alive.

Here’s a post for those of you who have, at some point or another, decided to start a group or a page to promote something you care about and get people conversing about the same topic. You obviously want to ensure your group or page gets the attention it needs and to keep it thriving once you’ve got a few people involved. So, here’s some of the best tips around.

Choose An Awesome Name For Your Group/Page

Seriously, put some thought into the name before you even begin. Make sure it’s catchy, fun and memorable – and then make sure there’s no annoying spelling mistakes or apostrophe abuse!

Make Your Group/Page Look Great

Find the best image possible to promote your group or page and make use of the layout you’ve got. A nice, clear, colourful user picture goes a long way as will regular links, photo and video updates on the wall. Colour is key.

make your facebook group more popular

Suggest/Invite/Add Your Friends To Your Facebook Group Or Page

Pages will let you suggest the page to your friends, while groups will let you add or invite people to the group. Whatever the method involved, you’re doing the same thing: letting a few selected friends know about your group or page and asking them to share it with their friends too. Make sure you send a personalised invite to the key people you think will be pivotal to your group or page’s early success. Ask them to get on board and offer them an official title within your group.

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make your facebook group go viral

This is a really important way to kick off a new group or page, as it shows newcomers that at least a few people care already. You want to start with a bang and get the party started quickly. Choose the friends well according to what you think they’ll like and don’t overdo it. No-one likes a spammer.

Promote Via Similar Groups & Pages

You’re probably already involved in a few other Facebook groups loosely related to the one you’ve created. If not, now’s the time to join a few. Occasionally post something useful to these other groups and link back to a post, photo or the main page from your group. This will let other like-minded people know about your group while also offering them useful information. It’s important not to do this too often though as you’ll be seen as a spammer.

With pages, you also have the option of adding another page as a favourite of your page. Choose a few similar pages to yours and do this every now and then. Occasionally post useful content on their page while logged in as your page. Eventually they may decide to add your page as a favourite of theirs too.

Cross-Promote Your Group/Page Brand

Ensure that you’re promoting your Facebook group/page on Twitter, on your website, on YouTube, in social bookmarking, in email signatures, in any marketing materials that get made and more. All of these forms of communication are useful to different people at different times and therefore are equally important to promote so that people can join and follow as best as possible.

Keep Your Group/Page Active

All you need is a little bit of activity each week to keep people thinking about your group. Maybe the members will even contribute something to the group themselves! Try to vary the activity each time:

  • A quick update with information
  • Upload and tag some photos or video
  • Start an event (virtual or in real life)
  • Link to deals and competitions of interest to your group
  • Tell a quick anecdote or joke
  • Use Facebook chat to chat with the whole group
  • Give something away
  • Link to something useful
  • Ask a question

Whatever you do, make it different to the last update to keep people interested in the group or page content. Ideally, you need to be encouraging other people to post content too.

make your facebook group go viral

Consider linking your Facebook page to your related Twitter account Get Awesome Twitter Features On Facebook With This Neat Trick Get Awesome Twitter Features On Facebook With This Neat Trick In the world of social networks, there are two really big players: Facebook and Twitter. These are not the only players, not by a long shot, but with almost 150 million users on Twitter, and... Read More in order to keep content flowing on both at once. However, don’t do this if you’re very active on Twitter or you may overload your Facebook fans. This can’t be done with Facebook groups, sorry.

Get creative if your members are quiet. Why not interview a member? Ask them their views in relation to your group and share the interview with the group (with permission of course). Don’t forget to tag the member so their friends see the post too. Ask for other people to give their views, decide the next big question to be asked and to nominate themselves for an interview sometime.

Whatever you do with your content, make sure that you’re creating something of value for the members/fans. Make it funny, interesting or useful – not just annoying!

Create Viral Content

Lots of groups have fun creating and uploading meme images and giving them a topical twist, then sharing the picture with their friends on Facebook. It subtly promotes the group to all the friends and friends of friends who see the image and think it’s funny.

make your facebook group more popular

Advertise Your Page Or Upcoming Promotion

Facebook have lots of options for pages to offer advertising to members and can be fine-tuned to focus on a particular area, age group, or other important demographic. Yes, this will cost you, but if you choose your market well it could be very effective. It’s also possible to promote individual posts from a Facebook page. To learn more, read Facebook’s guide to Advertising on Facebook and check out the Facebook Marketing Guide.

Image Credit: Shutterstock, Shutterstock, Shutterstock

  1. Dalour
    August 25, 2016 at 7:39 pm

    About paid ad is helpful for any campaign and Facebook offers that's and you give information about that.
    It's helpful.
    Thanks.

  2. Kieran
    August 7, 2016 at 6:29 am

    Thanks for the info I have a strong going nature group I run its called Apassionfornature we have weekly comps and weekly themed days the members are loving it and when get some cracking pics uploaded Dailey. Link is http://www.facebook.com/groups/Apassionfornature

  3. Godwill
    August 4, 2016 at 4:04 pm

    hello i have created a group in kenya for finding people living within nairobi rental houses whenever they need to move or maket houses for developers to find them tenants.. please join my group its completely genuine and i block all rogue agents..https://www.facebook.com/groups/949650691800520/

  4. Steve
    August 1, 2016 at 4:12 pm

    I have just started this group for the showing of dashcam footage from around the UK
    https://www.facebook.com/groups/271252146585515/
    For some people planning to come to the UK and hire a car they like to know in advance what its really like to drive here, these videos show you.
    There are also clips of bad driving, but they are uniquely Britsh, what is bad driving to us is probably very minor compared to other countries, no death and gore here, just the British take on what we think bad driving is.
    I have 1000's of hours of footage, its all going to be uploaded in the next few days, drop by and have a look

  5. Arya Desai
    July 12, 2016 at 4:48 am

    Hii, I have group on Technologies,Solving computer/smartphone issues/problems named Madhur Technologies Group on facebook. Many Intelligent and people have joined as it`s free support where are you? !!Join Today!!

  6. Mickie
    June 16, 2016 at 11:25 am

    This is about GROUPS, not PAGES so that last paragraph about advertising your Page is incorrect. Facebook does not have the ability to post an ad for a GROUP.

  7. Aline
    May 26, 2016 at 9:44 pm

    I have changed the name of my group for single 60s and over ,this group is for anyone single, divorced,widowed,etc to meet new friends it is a clean group ,no porn or vulgar language allowed. wanna meet others like you? https://www.facebook.com/groups/926672000721985/

  8. irene
    February 25, 2016 at 1:43 pm

    Hi I didnt know where to advertise my group its a nice clean group for anyone over 60, single,divorced or widowed, we chat and laugh and make new friends. right now its called Sincere Single Seniors might change the name.https://www.facebook.com/groups/926672000721985/

  9. Joe H
    February 5, 2016 at 4:44 pm

    Please join my new group dedicated to Poltergeist 2015 movie fanshttps://m.facebook.com/groups/1036045396489549?ref=bookmarks

  10. jj
    January 31, 2016 at 6:23 am

    Make your group look great? Really? I thought i could make it look like crap, great tip.

  11. Danielle
    December 11, 2015 at 4:14 pm

    I am a wellness advocate for doTERRA Certified Pure Therapeutic Grade Essential Oils and I want to share the incredible benefits of these oils with you! They are naturally safe and purely effective - nature's medicine! Visit my website today to see how you can start living a healthier life style today! Feel free to reach out if you have any questions or comments by clicking the "contact us" button on my website! Thank you!
    mydoterra.com/danielledavolio

  12. Matt
    December 7, 2015 at 5:32 am

    I got a crappy little page called 1990-2000 MUSIC for those interested in any & all 90s popular music. Could be cool to hang out & post 90s vids, discussions & stuff. Thanks. Matt

  13. Michael Paul Vastano
    December 1, 2015 at 7:16 pm

    I have about about 95+ members in my group it's called "The Gaming Community" and I have a few friends that do share a news story here and there I basically do most of the news for it. I just pull gaming, movie and comic news from other websites and share it in mine.

    I always make sure that the news story I'm posting about has the original poster or author and never take full credit unless I'm the one posting it officially. But I always try my best to keep people up to date on all the news that the page is all about which is mostly Gaming!

    So if you'd like to check it out head on over to "The Gaming Community" and ask to join I'll accept the request or one of my other admins will. And I hope to be giving you the latest news on gaming, movies and comics.

    https://www.facebook.com/groups/492235297507173/ or search for "The Gaming Community"

  14. John Christian
    October 29, 2015 at 5:19 am

    If you are a MetalHead, and you LOVE Metal and Old School Metal, then join my great group on FB called Forgotten Heavy Metal (The Golden Era Of metal) here is the link https://www.facebook.com/groups/ForgottenHeavyMetal/

  15. Emanuel Friedman
    July 31, 2015 at 1:58 pm

    Thank you for the tips! Our group is for a very specific audience which makes it a little difficult to get the word out! Our group is from http://mwurology.com and it is about Reversing a Vasectomy - so it is for families that are going through trying to conceive a baby. It is a closed group to protect privacy. https://www.facebook.com/groups/vasectomy.reversal/

  16. Balogun Stephen Kehinde
    July 15, 2015 at 6:21 am

    If you are a Parent or an Educator, please be part of our educative Facebook group "Concerned Parents & Educators Network".

  17. Alice Cooper
    June 29, 2015 at 4:56 pm

    Fantastic!, thanks so kindly for the advice, and whilist I'm here I'd like to also announce a gaming group, it's called

    "Monster Busters & Hexa Blast, Friends For the Love of The Games" Group,

    all are welcome, but a true warning to behold, once you start your adventure, of saving those gingerbread men in the tower, you're done, you are hooked, line and sinker, bet your bottom dollar on that, so I have a place to friend for this addicting little game it helps to get coins, extra moves, lives, to continue on playing with links to pop quizzes, and the gaming site for questions and answers, options available. This game is with a popularity of well over a million players worldwide, the more the merrier.

    ?? https://www.facebook.com/groups/AliceC/

    small but with your help, it will grow strong. Come join us please, & bless you for doing so, big hugs, from your probable admin, Alice Cooper, Cheers.

  18. Emma Baker
    June 21, 2015 at 12:14 pm

    ]https://m.facebook.com/profile.php?id=1590675307852700

  19. Kevin Castaneda
    June 1, 2015 at 12:30 am

    Hey guys just made a new group please join it if youre a gamer ''League of Legends NA'' Mine only has 2people :) please come support my group

  20. Zoe
    May 1, 2015 at 7:08 pm

    Please join my moms new group "horoscopes its all in the stars by mystical misty" on facebook if your interest in starsigns

  21. Anonymous
    April 29, 2015 at 2:56 pm

    My group is not Popular how can be my group to be anpopular please tell me please I need your help

  22. Dexter Jones
    April 27, 2015 at 3:29 am

    Are you a Christian and single but desires to be married? Do you want to be a part of a group that not just talking about people finding their soul mate but actually showing them how to do it? Then join this amazing group that is bringing about a change in the life of single Christians. Finally a group that's not just talking but taking massive action according to the word of GOD. Search for the group titled "Singles, It's Time To Get Married."

  23. Brad
    January 18, 2015 at 3:07 am

    Car Club Debate Group in Facebook

    Do you Love Cars?

    Get in on the discussions of cars and trucks. Enjoy car humor posts and unique videos and friendly debates.

    join Car Club Debate Group on Facebook

  24. Anonymous
    January 8, 2015 at 11:04 pm

    Hi guys please join our group called crafts and handmade things(Newcastle) here you can see people's ideas and what they are selling xx

  25. craig burrows
    December 20, 2014 at 4:02 pm

    please join my groups its for animas xx
    its called x

    animal/bird lovers (advice) join us in compitions and win some prizes

  26. irfan zahid
    December 10, 2014 at 2:32 pm

    nice info to make your group famous

  27. Mary Sayegh
    September 15, 2012 at 6:22 pm

    Great information here, makes me interested to start a group.

  28. Arun Kumar
    September 12, 2012 at 4:27 pm

    You can make your facebook group popular by listing it i directory like this one http://list.ly/list/1kS-popular-facebook-groups

  29. Freecycle Me
    September 12, 2012 at 10:12 am

    Makes me want to start a group now :D Thanks for a good post

  30. xbalesx
    September 12, 2012 at 8:10 am

    Good guidelines to follow, thanks for the write up!

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