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how to use facebookWhat do you use Facebook for? Or rather, how do you make use of it? Do you have a login – update status – poke friend relationship with it? I hope not, because as you also very well know Facebook has managed to build its own ecosystem around what it basically offers – connecting with friends. From business pages for branding to calling for charity, Facebook offers a lot more than spreading information virally.

So, the question remains – do you use Facebook to connect to just friends or exploit it for something more?

Keep An Eye On The Career Path Of Your Friends

how to use facebook

Career Notify keeps watch on your network and keeps you informed about changes in your Facebook friends’ career. Career Notify asks you to select your friends whose job changes you want to keep an eye on. You receive an email alert when they change jobs, get a promotion or resign.

Career Notify also has a Keyword Targeting tool that sends out alerts when an individual in your network sends out messages or status updates with certain job related words that might interest you. For instance, “Google”, “IBM” and “Looking for a new job” etc.

How Does It Help You?

Career Notify helps to mine your social connections for your own job moves. You could tap a friend for a referral when he joins a company you are interested in. With keyword targeting, you could also use it as a recruiting tool when a person starts looking for a new job. (Directory mention)


Raise Your Professional Graph

how do i use facebook

Identified is a career profiler app which connects to your Facebook information and ranks you on a scale of 0 to 100. The ranking is based on your qualifications, work experience and network.  This score is used by companies to influence your selection for specific jobs. According to the FAQ, Identified is partnering with 200 elite employers, like McKinsey, PepsiCo, Microsoft, Disney, Barclays, Condé Nast, and MTV to mention just a few.

Alternatively, you can use’s search engine to search for top companies and jobs. is similar to social career sites in the sense that lot of its power comes from your circle of contacts and the data you can provide.

How Does It Help You?

Identified ranks schools, universities, and companies, so you can use Identified as a research tool for making career choices. With 40 million profiles, 60,000 companies and 8,000 universities Identified could become a powerful job search engine as it matures. (Directory mention)

Manage Your Personal & Professional Image

how do i use facebook

Reppler is a professional and personal ‘character’ management tool for your social networks. It is a social media monitoring service that works with Facebook, Twitter, YouTube, LinkedIn…and more. It scans your profile and social network and gauges any potential risks.

The objective is to measure how the world around you looks at you through your social profile. Reppler targets any inappropriate content that can embarrass you. Reppler also highlights any privacy or security risks.

How Does It Help You?

Reppler helps you keep your Facebook profile spic n’ span. Use of Facebook as an online recruitment tool and a reputation monitoring one is common. So, it really pays to manage your online image for professional advancement. (Directory mention)

Screen Your Children From The Dangers Of Facebook

how do i use facebook

MinorMonitor is a family friendly Facebook app that scans your child’s profile and gives parents an in-depth report of potential dangerous activities such as bullying, hate crimes, drug use and sexual references. MinorMonitor allows you to monitor a maximum of four children and sends out alerts if it spots anything inappropriate. It scans everything from wall posts to photos on Facebook.

How Does It Help You?

With MinorMonitor, you can actively monitor your child’s online activity and be forewarned of potential trouble spots.

Capture The Wisdom Of Your Social Network

how to use facebook

Wisdom (beta) is a Facebook app that captures the best from the rest in your social network. Think of it as an intelligent tool for all your Facebook feeds listing analytics like likes and comments. As the app says, Wisdom is a way to filter the discussion happening on Facebook, see the most important happenings at a glance, and view summary-level statistics about your Facebook friends and activity.

Wisdom also filters Facebook feeds by category. For instance, you can get all feeds marked as ‘health’ in one tab. A tool like Chatter gives you a sneak into what your friends are talking about without you having to go to their walls.

How Does It Help You?

Wisdom removes the clutter in one shot. At a glance you can see the popular posts by sorting them with a click. You can use then use Wisdom as a jumping off point by clicking on the active hyperlinks.

You may have your pet peeves about Facebook. You may hate it or like it. The fact remains that it offers more than what it started out with. We just need to find the right Facebook app for it. Have you found any? Let us know.

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  1. Jennifer Picard
    November 17, 2011 at 10:42 pm

    Thanks for the shoutout!

    Jen Picard
    Product Marketing Director

    • Saikat Basu
      November 18, 2011 at 7:53 pm

      You are welcome :)

  2. JoAnn
    November 16, 2011 at 11:19 pm

    Thanks for this info.. I certainly never would have known all of this without someone enlightening me. Quite interesting.

  3. Ibwiser
    November 16, 2011 at 3:57 pm

    I love the MinorMonitor and Wisdom apps - or at least I think I will...Going to try them now.  Thanks!!! 

    • Saikat Basu
      November 16, 2011 at 8:17 pm

      Glad you liked it. I guess you have kids who use Facebook a lot?