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The Olympics isn’t the only big ticket ‘event’ in the U.K. anymore. In a very unusual first, Facebook has introduced a gambling app that’s presently only for users in the United Kingdom. The unusual bit about it is that users aged 18 and over can use real money to play on the app.

The Bingo & Slots Friendzy app has been developed by Gamesys, who also are one of UK’s biggest online gambling companies. They operate the popular bingo-and-slots website Jackpotjoy.com in the U.K. Gamesys also runs other non-cash casino and slot machine games on Facebook.

According to the press release from Gamesys, The Friendzy App is a series of 90 Ball Bingo and Slots games which will offer the Facebook community the opportunity to play with and win real money. There will be other payoffs as a player progresses through the game.

U.K. has been picked as a target market because of the more liberal laws, instead of the U.S. which is Facebook’s primary market but with a stricter anti-gambling stance. Julien Codorniou, Facebook’s Head of EMEA Gaming Partnerships said:

“People love playing new types of games with their friends on Facebook and real money gaming is a popular leisure activity in the UK.”

Facebook has put in place age-gating checks and geo-location technology to prevent under-age kids from accessing the app. Gamesys says it is looking to create a safe and trusted environment for the gaming experience.

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Source: PRNewswire

  1. Yorky
    March 19, 2015 at 3:07 pm

    Actually, I am glad that FB work with gambling industry, I got used to play online slots at portals like http://getfreeslots.com/ but this year I prefer FB source for slots games. It is easier to play and chat one time.

  2. Joel Lee
    August 9, 2012 at 2:46 am

    If they're aiming for an 18+ audience for real cash money, then it seems counter-intuitive to have such a cutesy-puffy-furry graphics style. Facebook would be interesting with a truly secure and classy gambling system, but this just ain't it.

    • Saikat Basu
      August 9, 2012 at 6:14 am

      Yes, precisely. Probably because it is Bingo and not something like Blackjack. Read somewhere that Zynga (Facebook's old partner) is also working on its own version of an online gambling game.

    • Jimmidy Bobski
      August 9, 2012 at 9:08 pm

      The reason for the 'cutesy' characters will be because they will be targeting a certain market I reckon. In my experience the majority of people that use game apps on Facebook are young teens and middle aged women (I always see my friends mum's and step mum's friends on these stupid 'Farmville' games etc, including my step mum). Middle aged women love bingo, so there we go. Target the naive and susceptible, make easy money :)

  3. tarzan2001
    August 8, 2012 at 7:06 pm

    Facebook just keeps getting classier and classier!

  4. Salman Abdullah
    August 8, 2012 at 2:55 pm

    Facebook encourages people to do nasty job. It is robbery. Not all gamblers had lucky to win gambling. Once they lost gambling, the easiest way to get money back by stealing people's money.

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