The button is designed to be used alongside the familiar “Like” button on existing websites, giving users the option of sharing publicly by “Liking” the item or bringing it to the attention of a few specific people (or both).
When clicked the new button opens a small window within the page with fields for body text and recipients; much like a Facebook message. Web items can be sent to individuals who are already on Facebook, Groups and non-Facebook users via an email address.
Abe Parvand announced the feature in a post on the Facebook Developers Blog, last week:
“The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.”
Webmasters and developers interested in introducing a “Send” button can either use the web form or code in the Facebook development documentation.
Will you “Like” and “Send”? Email for the lazy? A breakthrough in quick sharing? Let us know what you think!