Facebook is introducing an update which will bring related articles into your newsfeed, and resurface a few articles that you may have read before.
Between Twitter, Zite, StumbleUpon, Flipboard and more, we’re in an age of absolute information overload. You can’t blink without coming across the latest news story that might be of interest to you. But apparently that’s what we want, and Facebook is going to give us more.
According to Facebook, its referral traffic has increased by 170 percent in the past year and in an attempt to boost that number even more, it’s refining your news feed items bringing in more articles based on the links that you’re clicking on in your news feed. It says that the “goal is to show the right content to the right people at the right time.”
So what does this actually mean for the end user? It means that you should be seeing more relevant content in your newsfeed that’s tailored to your interests. They’re doing this by showing you up to three related articles directly beneath any link you click on in Facebook. The content may come from that same site or from other sites. The idea, Facebook says, is to offer up “high quality content,” and less memes.
When it comes to stories that you’ve read in the past, Facebook is going to bump these back up to your feed on occasion, if your friends add new comments to the post. What’s unclear is whether or not this is going to happen for every single post you read and then a friend later comments on – or whether Facebook will be selective about it. We certainly hope it’s the latter.
This is a pretty significant change for Facebook, as it constantly is finding new ways to make its community less walled-in. Facing competition from the likes of Twitter, which is anything but a fenced-in community, Facebook is supercharging its content discovery and referral traffic. So it seems that with this change everyone wins.
Do you go to Facebook for content discovery or just to keep up with your friends? What do you think of the latest development? Let us know in the comments.