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Does your business really make use of Facebook? Or do you merely update your page occasionally with some hope of keeping your fans updated? There’s a difference. A big difference.

When Facebook stopped being a completely free business tool, some people took offense. Now it seems some businesses are simply moving away from Facebook, focusing more on their own sites. But while this approach is sensible from an overall perspective, it completely fails to utilise what Facebook can still offer all businesses — knowledge and reach. Make sure you take full advantage of it.

Create A Compelling Giveaway

Come up with something irresistible that you can offer your fans, like a chapter from your next book, or a Webinar or something like our hardware giveaways. Get the nuts and bolts of your offer on a website landing page or on a new dedicated tab on your Facebook page Need New Tabs On Your Facebook Page? [Weekly Facebook Tips] Need New Tabs On Your Facebook Page? [Weekly Facebook Tips] If you run a Facebook Page, you probably want to make it the perfect portfolio for your business or association. Facebook presences are important these days, because if your audience is there already you’ll want... Read More . Make sure you’re collecting email addresses and getting all the analysis you can out of your landing page, so that you can contact them later and track who is signing up for your giveaway and why.

Researching Your Market

Most businesses running Facebook pages have looked into their insights and taken stock of the information they can get from it. If you haven’t, you should read up on how to fully understand your Facebook Insights How To Prove To Your Boss That Your Facebook Page Is Worth It [Weekly Facebook Tips] How To Prove To Your Boss That Your Facebook Page Is Worth It [Weekly Facebook Tips] In the business world, everything needs to be measured. Bigwigs that have no idea how a system works rely on KPIs (Key Performance Indicators) to see if the process is working and if it's worth... Read More information.

Facebook Games liked by Android

But that’s just the start. Consider the numerous interesting Facebook Graph Searches 6 Cool Things You Can Find With Facebook's New Graph Search Features [Weekly Facebook Tips] 6 Cool Things You Can Find With Facebook's New Graph Search Features [Weekly Facebook Tips] Facebook has just given its graph search another boost, and those who have been upgraded are now able to search post history as well as photo history. What is it good for? Read More you can make and you will realise that it’s possible to learn a lot about your fans using this tool, too. For instance, try a search for “Pages liked by people who like [My Page]” and you’ll get a feel for your competition, plus the other sorts of things your fans may have in common.

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Facebook Pages Liked By MakeUseOf

The more insightful searches could include:

Facebook Apps by people who like Tech

You can also do this for other pages, either by typing in the name of the page and hoping it comes up or by getting the page number. You’ll notice that the URL of each search has your Page ID in it. This means you could also find the Facebook ID of your competitors and other pages and check out what else the people who like these like. To get this Facebook ID, you could use a tool like http://findmyfacebookid.com/. Then insert the numbers into the URL in place of your own page’s ID number.

FindMyFacebookID

Why do this? Well, it could improve the interest list Facebook Launches Interests Lists To Help You Find And Follow What You Enjoy [Updates] Facebook Launches Interests Lists To Help You Find And Follow What You Enjoy [Updates] Read More you use when you get around to making your adverts later. For instance, if we were marketing a giveaway for a new Android Tablet I could check things liked by people who like the generic Android page. Then, when creating an advert, I would know to list these pages and apps as interests for my prospective audience.

Facebook TV liked by MakeUseOf

Understanding Your Current Reach & Edgerank

Currently, if you were to create a regular update to advertise a giveaway, do you know what sort of reach you’d get? If not, check out how to view and improve your page reach Your Business Can Reach Fans On Facebook: Here's How Your Business Can Reach Fans On Facebook: Here's How You can get free marketing on Facebook. It may be a challenge to effectively advertise to your customers on Facebook, but it certainly is not impossible. Read More before you start.

When promoting something big, it’s usually a good idea to use some of the best tips for increasing your Edgerank 8 Tips To Increase EdgeRank & Exposure For Your Facebook Page Updates [Weekly Facebook Tips] 8 Tips To Increase EdgeRank & Exposure For Your Facebook Page Updates [Weekly Facebook Tips] If you run a Facebook Page, you probably noticed that there was a change in your reach since September 2012. This is because Facebook revised how its EdgeRank algorithm worked for Pages, making it a... Read More . This will improve your reach naturally, and people are generally drawn to things like pictures anyway. Or, if you prefer not to upload images, you could just optimise the landing page 2 Spanking New Ways To Make Your Blog Look Great On Facebook [Weekly Facebook Tips] 2 Spanking New Ways To Make Your Blog Look Great On Facebook [Weekly Facebook Tips] There are new things you can do to make your content look good and be more shareable on Facebook. Here's what you need to know. Read More to have a 1200×630 pixel feature image, then link to this page. It’s important to do a good job of this step.

Using Facebook Adverts & Boosts

It’s one thing to place an advert on Facebook How Facebook Advertising Works & How To Place An Advert How Facebook Advertising Works & How To Place An Advert If you've ever considered advertising on Facebook, but assumed it was completely unaffordable except for the largest companies and corporations, you may want to think again. If you've ever advertised on Google, using the pay-per-click... Read More . It’s a slightly different thing to take a post that is already doing quite well virally and give it an extra boost. The difference being that if you’ve already proven that your strategy, text, image choice and Edgerank are doing well, it’s actually worth putting a few dollars on this post to get it seen by some more eyeballs. It might take off with a bit more of a viral spread. This to me is a lesser gamble than creating the advert from scratch, even though the method of paid promotion is much the same once you decide to pay for it.

Facebook Promote Your Post

Consider taking the link or image you’ve just created further with a paid boost. Hover over the bottom-right of the post and Facebook will prompt you to try it. Click on it and choose “Use Advanced Options” to get the full advertising selection. When it comes to choosing your audience, read up on how to tweak your Facebook advert audience How To Tweak Your Facebook Advert Audience Perfectly [Weekly Facebook Tips] How To Tweak Your Facebook Advert Audience Perfectly [Weekly Facebook Tips] It's now much easier to target Facebook ads to the right users. This is what you need to know. Read More perfectly before you get started. But now that you’ve researched your market a little more (using Insights and Graph Search), have a go using some of the most useful interests you just found.

The trick, of course, is to narrow down your audience until it’s just the right people. Then you can make the most of every cent you spend on advertising.

When you consider the costs of running a targeted campaign like this against something a little more hit-and-miss like printing flyers and leaving them in pizza shops, you might realise there is real power behind making use of Facebook, not just for the adverts, but for the market research capabilities.

How do you make use of Facebook to promote yourself? Did you ever consider paying to promote your posts?

  1. Antonio Tr
    June 18, 2015 at 2:24 am

    Since graph.fb.com/{Username} doesn't work, it seems only https://lookup-id.com can find your facebook ID

  2. Marwan
    April 11, 2014 at 2:07 am

    Tips for using facebooks ads: Do NOT use FB ads.
    Use adsense.

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