Amazon has announced the details of Prime Day 2017. This is the third annual Prime Day, and the previous two have seen Amazon cutting prices across the site. Prime Day is good for Amazon and good for Amazon Prime subscribers, and this year's Prime Day is set to be the biggest one yet.
For Prime Day 2017, Amazon is promising "hundreds of thousands of deals". These deals aren't just limited to Prime Day itself either, with some deals already having gone live at the time of writing. With that in mind we present everything you need to know about Amazon Prime Day 2017.
Black Friday for Amazon Prime Subscribers
What Is Prime Day?
Prime Day is essentially Black Friday for Amazon Prime subscribers. It began in 2015 in commemoration of Amazon turning 20, but proved to be so popular that Amazon decided to make it an annual event. Each Prime Day is bigger than the last, as Amazon cuts prices across the board.
When Is Prime Day 2017?
Prime Day 2017 will take place on Tuesday, July 11th. It will actually last for 30 straight hours, starting at 6pm PT/9pm ET on Monday, July 10th. There will be promotions and deals on the days leading up to Prime Day, and on the day itself new deals will go live as often as every five minutes.
Who Is Eligible to Take Part?
Anyone with an Amazon Prime subscription in the 13 countries where Amazon Prime is a thing. Which is the U.S., the UK, Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium, and Austria. Prime Day is also open to anyone with an active 30-day free trial.
What Sort of Deals Can I Expect?
There will be too many deals to track. However, many won't be worth bothering with, so you'll need to zero in on the kinds of products you're after. Unlike previous years, Amazon will be sorting deals into themes, with products aimed at pet lovers, gardeners, techies, and artists. Amazon is promising deals on TVs, and anyone with an Echo Device can make use of Alexa-exclusive deals.
Gear Up to Grab a Bargain
Prime Day 2017 is set to be huge. Last year's event was Amazon's biggest day in its history, and we fully expect this year's to surpass that. So, assuming Amazon's servers can cope with the increased demands being placed upon them, Prime subscribers should gear up to grab a bargain.
Are you an Amazon Prime subscriber? If so, have you previously bought anything on Prime Day? What did you buy? And how much money did you save? Are you likely to buy something from Amazon on Prime Day 2017? If so, what? Please let us know in the comments below!