ESPN has launched their Winter X-Games application for iOS and will be launching it soon for Android. It’s an awesome app that is chock full of extreme sports goodness. What makes it really interesting for hardcore tech junkies is that ESPN chose to integrate group SMS messaging service GroupMe into the app. This is an incredibly smart move for both parties. For ESPN, it gets people talking about the X Games through a new channel, and for GroupMe it exposes their service to an audience that fits perfectly into their target demographic.
Simply click the “Social” button from the main screen of the app and then click “Group Text” on the top right of the screen to use the GroupMe function. You will need to enter your phone number and verify with GroupMe before you can use this new feature. It’s great to see the X Games embracing such a new service and making it an integral part of their official application.
In addition to GroupMe, this app has some awesome features to help you get ready for the X Games. The complete list of new features is as follows:
- iPad version: bigger screen, harder-hitting Winter X Games action
- WatchESPN integration: watch the telecast LIVE on your device
- Personalized schedules: set reminders for your favorite events
- Live streaming X Cast with Facebook and Twitter interactivity
- GroupMe integration: easily message your friends about X
- New results scheme highlights athletes who are moving on
- Weather feature for fans and spectators in Aspen, Colo
- TV spot intro: get pumped for Winter X Games 2012
- Staff information: working or volunteering at the event? Log in
Check it out on the iTunes app store and on the Android Marketplace soon.