Rovio has announced a new feature aimed to make the Angry Birds game even easier to play against friends online. Called Share & Play, it allows anyone to embed Angry Birds levels on a Facebook Timeline, blog or a website.
It works much like the share feature found on YouTube. When you finish a round of Angry Birds you can click the share button to post it to your Timeline or click embed to obtain a piece of HTML code that links directly to the level that you completed. Placing it on a website will allow visitors to play the same level as you against your score.
Like an embedded video, the Angry Birds embed code doesn’t require that visitors download any app or visit and external web page. The game loads quickly via a Flash app (so they’ll need to have Flash installed, of course). Although the mini-game loads in a small section of a site it can be expanded to full-screen play.
However, if players want to play additional levels or save their score they will have to click through to the full game. Rovio isn’t doing this as a charity – it’s another way to spread the already massively popular franchise.