Auction-based eBay has recently revamped its site with a new page that looks an awful lot like popular social networking site Pinterest. This new feed is designed to showcase products that eBay thinks a user will be interested in purchasing. Data from previous purchases and search history is used by eBay to learn about the kinds of things a user likes, and then it crafts a page that shows off products in a way that is more stylish than we are used to.
If a user is not happy with the recommendations eBay offers, they can fine-tune the experience to better suit their needs. Users can go to ebay.com/feed and customize their own feed with five interests, and eBay will show you some key products that suit you. It looks quite stylish, and goes along nicely with eBay’s new logo that they rolled out a few weeks ago.
It seems that eBay plans to make its new feed have a social side, where users can create their own profiles and share them with the world. According to eBay CMO Richelle Parham, “We’ve evolved.” This feature demonstrates that eBay is not content to stay with its old ways. They clearly want to move forward with the changing Internet, and that is certainly a good thing for buyers and sellers alike.
Have you tried out eBay’s new feed? Let us know in the comments!