Pinterest Stumbleupon Whatsapp

Two years ago, Google release released Google Now OK, Google: 20+ Useful Things You Can Say to Your Android Phone OK, Google: 20+ Useful Things You Can Say to Your Android Phone Slowly, without us noticing, the future has arrived. Read More . In its own simple way, this was revolutionary. It allowed you to interact with your phone and tablet using your voice, querying the Internet, sending messages and making appointments, whilst being tightly integrated with the Google’s popular social media and productivity services.

easilydo

EasilyDo is a virtual personal assistant for iOS and Android that can be compared to Google Now. In fact, as we’ll discover shortly, it’s much better. It allows you to keep track of your email, social obligations and schedule with a minimum of fuss, in addition to making it easy to find out information which you routinely might look for, such as travel information and weather. Like most virtual personal assistants, EasilyDo has an ethos of making it easy to perform tasks which are regularly performed, to the point where they feel utterly instinctive and (may I say) trivial.

The way EasilyDo works is by integrating with your calendar, email and social media accounts, and picking out the bits which are likely of interest. Each trending post on Facebook. Each invitation to a night out with your work colleagues. Each important meeting with your boss. Every upcoming birthday. It then organizes them into a series of cards which you can scroll through, actioning the ones which are important to you.

easilydo

But why would you need a virtual personal assistant? Admittedly, searching Google for train times or the weather isn’t difficult. Likewise, with a bit of Evernote magic, it’s possible to keep abreast of the myriad of flight numbers and times that regular business travelers have to contend with. But why should you? Why can’t you have a central location where you can keep on top of your world?

easilydo

I was curious to see how EasilyDo’s value proposition stacked up to Google Now – a product with the might of an Internet titan and countless billions of dollars behind it. I decided to stack these two products against each other in three areas. The first is how they handle social media websites. The second area is how each of these products integrate with other applications. Since EasilyDo is undoubtedly a product aimed at the business sphere, I’m going to focus on how it copes with airline and hotel bookings, as well as package delivery services. Finally, I’m going to examine how these apps work as productivity devices, and how they integrate with CRM and cloud storage products.

Let’s begin.

easilydo

Round One: Social Media

Google Now and EasilyDo both allow you to easily post content to, and view posts on social media platforms. But how do they differ?

easilydo

You might have read Justin Pot’s tongue-in-cheek OK, Google: We Get It. Just Go Ahead And Add Google+ To Everything. [Opinion] OK, Google: We Get It. Just Go Ahead And Add Google+ To Everything. [Opinion] Don't worry Google, I think you can get everyone onto your network in just a few months if you really push. Here are my suggestions. Read More op-ed about how Google is forcing its Google Plus platform down the throats of consumers, ensuring that everyone who uses Gmail and YouTube has a Google Plus account, regardless of whether they want it or not. Unsurprisingly, Google Now only supports posting to Google Plus. But what about the young upstart, EasilyDo?

easilydo-birthday

Social media addicts will be pleased to know that EasilyDo supports Twitter, LinkedIn and Facebook, as well as sepia-toned photo sharing titan, Instagram. Support goes beyond the predictable posting and updating, and can inform you whenever your friends have a birthday, as well as scheduling messages and gifts. One particularly handy feature is how it finds the best, most-liked content of the day, and makes a note of it for later perusing.

easilydo

Result: First round goes to EasilyDo for supporting a wider range of social media platforms compared to Google Now.

Round Two: Integration

Full disclosure: Whilst I own a number of mobile devices (including a very pretty Nexus 7), I’m a pretty die-hard Blackberry 10 Reasons To Give BlackBerry 10 A Try Today 10 Reasons To Give BlackBerry 10 A Try Today BlackBerry 10 has some pretty irresistible features. Here are ten reasons why you might want to give it a go. Read More user. They’re nicknamed Crackberries for a reason: You can pry my Q10 from my cold, lifeless fingers. Perhaps one reason why I’m so devotedly attached to my Blackberry Q10 is the (rather awesome) Blackberry Travel app.

easilydo-travel

How does it work? Well, whenever I make a new booking on AirBnB A Traveler's Tales: How To Save Money On Your Next Trip With AirBnB A Traveler's Tales: How To Save Money On Your Next Trip With AirBnB We are always eager to cut costs while traveling. Hotels are expensive. Ludicrously so. But are there any alternatives? Until recently, the answer to that question was a loud ‘no' till AirBnB came along. Read More , or buy plane tickets, this app scrapes my email and finds information about my travel plans. It then organizes it in a way where I can find easily find out useful information about which airport I’m flying from, my flight number and the address of the place I’m staying at, all from one central application.

Google Now does something that is remarkably similar to Blackberry Travel. When you book a flight on a select group of airlines (including AirBerlin, AirCanada and EasyJet), it will organize information about your upcoming travel. Handy, right?

They can also aggregate information about any upcoming hotel stays, provided that you booked your stay with one of their select partners. These include Booking.com, LateRooms and LastMinute.

Much like Google Now and Blackberry Travel, EasilyDo integrates with a number of airlines to provide you up-to-date flight information. However, the breadth of airlines supported by EasilyDo is staggering. Needless to say, a significantly larger amount of airline bookings are supported with this app, than in the incumbent Google product.

easilydo

The same is true for hotels. EasilyDo can find out where you’re staying, aggregate information about it, and generally make it easy for you to get to your warm bed when in a strange, unfamiliar city. However – as before – the number of hotel companies and reservation websites are significantly more numerous than those supported by its rival.

easilydo-hotel

But let’s forget travel for a moment. What about day-to-day services, such as package delivery? We all know how frustrating it is to order something from the Internet, only for it to be delivered when you aren’t at home. Annoying.

Google Now supports tracking packages shipped via UPS and FedEx, who are two of the larger courier companies in the United States. EasilyDo supports these two giants of the package delivery world, in addition to DHL, Royal Mail, Yodel, TNT and over 40 other large shipping companies.

easilydo

Result: EasilyDo takes round two, due to the astonishing number of services which it supports.

Round Three: Productivity

Let’s be blunt. Smartphones aren’t just for taking photos of what you had for dinner and selfies in the bathroom mirror. For many, they’re a vital tool for getting things done. In this round, we’re going to look at how EasilyDo and Google Now integrate with email, calendars, contacts, CRM products, as well as a number of popular cloud storage platforms.

First, email. I’m an email addict, and anything which makes it easy for me to stay on top of the landslide of emails which find their way to my inbox is good in my book. As you might expect, Google Now supports Gmail, in addition to email hosted with Google Apps.

easilydo-email

But what if the company you work for insists on using Exchange, or hosted Outlook? What if you still use Yahoo! as your email provider? Thankfully, EasilyDo has you covered here. It even supports IMAP, meaning that if your email provider isn’t in the list of the above, there’s still a solid chance it could work with EasilyDo.

easilydo-calendar

Now, let’s talk about calendars. You probably know that Google has their own offering called Google Calendar. Unsurprisingly, this is supported fully within Google Now. However, the myriad of other calendar providers are unsupported. Once again, EasilyDo surpasses Google Now by integrating itself into any connected calendar on your device, in addition to pulling events from Facebook.

easilydo

It’s a similar story on the contacts front. Whilst Google Now supports contacts stored on Google’s own servers, EasilyDo supports those saved locally on your iOS and Android devices, as well as those stored with Google.

Business-types may often find themselves working with CRM (Customer Relationship Manager) software. Two of the largest ones presently on the market are SalesForce and Expensify Expensify's Mobile and Web Client Duo Makes It The Only Expense Tracker You'll Ever Want To Use Expensify's Mobile and Web Client Duo Makes It The Only Expense Tracker You'll Ever Want To Use A while ago, I was searching for a dependable expense tracker and budget planner. Presumably, a mobile app would be the answer, since it's more convenient to record daily spendings on the go, right after... Read More , both of which are supported by EasilyDo. Unfortunately, the millions of business users who depend on these products will be disappointed to find out that they aren’t supported by Google Now.

Staggeringly, Google Now also fails to support any form of cloud storage platform. Dropbox and Box.net are used by millions as a platform for storing vital files, as well as acting as a form of version control. Like Git What Is Git & Why You Should Use Version Control If You’re a Developer What Is Git & Why You Should Use Version Control If You’re a Developer As web developers, a lot of the time we tend to work on local development sites then just upload everything when we’re done. This is fine when it’s just you and the changes are small,... Read More , but for files. Whilst Google Now fails to deliver, EasilyDo supports Evernote, Box.net and Dropbox.

Result: EasilyDo has the upper hand for its well-rounded third-party service integration.

Conclusion

Google Now is the incumbent, and it’s still a good product. One which I enjoy using on a regular basis, and a tool which I’ve came to depend upon.

The problem is, you have to buy heavily into the Google ecosystem for the value proposition for Google Now to be there. That simply isn’t the case with EasilyDo. It’s broad, and tries to support as many products and services as possible without compromising on usability or quality. The iOS version is available in over 40 countries through the iTunes Store and the Android version was launched in May 2013. Download it for your device and get your life organised.

But what do you think? Tried EasilyDo? Do you depend upon Google Now? Drop me a comment below and tell me your thoughts. I’d love to hear them.

  1. Rob
    April 5, 2015 at 11:17 pm

    Not even close since missing the voice feature. Hands free makes a big difference especialy for Wearables, and precision of Google through voice is uncann. also I've made it so that Google can grab my facebook calendar and notify me of birthdays events etc. So there actually is a way to integrate other social networks through Google

  2. Murat
    February 21, 2015 at 12:46 pm

    Have you tried Any.do ? if so can you compare those two (any.do vs easly.do ) ?

  3. David Senior
    June 24, 2014 at 11:58 am

    Lowdown is available today, globally on iPhone.

    Android, Web, Windows to follow asap..

  4. Bob
    April 22, 2014 at 7:49 pm

    If you have your itinerary sent to your Gmail account from any airline, car rental, etc. It will show up in Google Now with reminders, weather where you are traveling, etc. So you don't have to rely on integration with only a few airlines.

    Additionally if you send your e-tickets to your Gmail account they'll pop up as cards you can scan at the gate.

    • Matthew H
      April 22, 2014 at 7:56 pm

      I mentioned that, although it's also true that Easily Do is integrated with more airlines and hotel booking companies.

  5. Nunja B
    April 18, 2014 at 12:34 pm

    Pretty sure all these are newcomers compared to the Android app I have had for about 5 years. Voice Actions by Pannous and the free version, Jeannie, it was around long before these. And it does more too. I have had it through three different phones and it still rocks.

    • Matthew H
      April 19, 2014 at 1:25 pm

      Cool. I'll have to check it out!

  6. Rajaa C
    April 15, 2014 at 1:58 am

    You should have ideally thrown in Siri and Cortana to make it a more interesting read. :)

    • Matthew H
      April 19, 2014 at 1:23 pm

      That's an idea for another article, I guess. :)

  7. master
    April 14, 2014 at 10:15 pm

    Cortana wins!

    • Matthew H
      April 19, 2014 at 1:25 pm

      Cortana might win, but until the Windows Phone platform has a sensible e-mail client and a device with a physical keyboard, I'm not interested. ;)

  8. Maarten D
    April 14, 2014 at 9:20 pm

    I thought there would be comparisons between Easily Do and Now. But there wasn't. It soon became clear why. It is a lot different. I'd like that Now can integrate those oter social services. Then Now would be yet more useful. It already is, but it can improve.

    • Matthew H
      April 19, 2014 at 1:24 pm

      Yeah, it's different. Same goal as Now, but wildly different execution.

  9. David
    April 14, 2014 at 5:46 pm

    Where's the microphone so I can ask it what I want like I can with Google Now? I can't make recurring reminders either. I thought this was supposed to be better.

    • Matthew H
      April 19, 2014 at 1:23 pm

      Yeah, it's not voice controlled. However, in terms of integration, EasilyDo blows Google Now out of the water.

    • Noreen
      April 19, 2014 at 1:59 pm

      I am looking for news groups ,I am in one silver surfers want to know how to get it in here from my computer

  10. T
    April 14, 2014 at 4:40 pm

    I wouldn't call Google Now "revolutionary" when Siri was on the iPhone a good year or so before Google Now, and had more features.

  11. MrX
    April 14, 2014 at 3:14 pm

    How come nobody tries out this type of software with an international mindset? For example, Google now and Siri are totally useless for me since I live in Sweden. What about easily do? Does it support any other language besides English?

  12. David Senior
    April 14, 2014 at 2:27 pm

    cool review - all fair points - you may wish to check out our blog post on EasilyDo http://www.lowdownapp.co Blog + you may also wish to try Lowdown as a new service with automated features.

    • Matthew H
      April 19, 2014 at 1:22 pm

      Interesting. I don't own an iDevice, so I can't try Lowdown out, unfortunately. But it seems quite London focused. Is that the case?

Leave a Reply

Your email address will not be published. Required fields are marked *