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facebook page welcome tabThis always makes me wonder: Why would a social media giant like Facebook give us an optional feature without ever caring about its usability?

It’s nice to have Facebook pages. They let you build more social media visibility for your blog or small business. It’s also nice to have the option to customize your Facebook page to maintain a brand identity.

But why is there no easy way to actually do that? The Internet has moved far beyond the old days of MySpace when the only way to customize your profile was to submit a custom HTML code in hopes it will look OK. Nowadays, one need not necessarily have HTML knowledge to build an online presence.

Anyway, enough for that rant. What Facebook is not offering as default has been implemented by the developers of Welcome Applet Facebook application (we have previously reviewed Welcome Applet for customizing your Facebook profile).

Authorize the App

The first step to using the application is authorizing it for the specific page you want to run it for: choose the page from the drop-down (you’ll need to authorize the app for each of your pages separately).

facebook page welcome tab

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3 Ways to Create a Customized Welcome Page

The welcome Applet gives you three options of creating your own customized “Welcome page” for your Facebook page:

1. Graphical

This one is the quickest method provided you have a ready-made image for your custom welcome tab – then all you need to do here is to upload your graphics and then save and preview the changes.

Note: Your image should not exceed 520 pixels in width and 800 pixels in height:

You can also link this image to your website Facebook landing page:

facebook welcome tab

2. HTML

This method is perfect for a bit more advanced users that seek more freedom and flexibility. Just submit your HTML code here (most standard Web coding HTML, CSS, JavaScript is supported) and click “Save”.

facebook welcome tab

3. Basic

If you don’t have a pretty graphic for your welcome page and don’t want to mess with any coding, try this option. It offers a visual editor for you to submit, format and style your welcome message:

facebook welcome tab

What’s more it lets you customize the background to make it more appealing:

facebook welcome page templates

Tip! You can always go back to the app to introduce any changes from “Manage Your App” link on your Facebook page (to the top-right in the screenshot above).

Here you go!

Create a Fangate Page

One more cool option inside is the ability to create a “fangate”.

A Fangate is a page for people who have not yet “Liked” your Facebook page (which means the main purpose of the fangate is to call to action, i.e. invite to “Like” the page).

Once someone “Likes” your page, the Fangate gets replaced with the Welcome page you set up.

When you turn “ON” Fangate, a new tab appears that allows you to create a Fangate page the same way you would create your Welcome page.

facebook page welcome tab

One thing to keep in mind is that your custom Facebook page Welcome tab will have “powered by GOSO” at the bottom of it (in case you have any problem with that).

I guess it’s a nice and very user-friendly app. I wonder why Facebook doesn’t still have such functionality in place. What do you think?

Don’t miss these two solid tips on customizing your Facebook Page Welcome tab:

  1. Anonymous
    September 6, 2011 at 10:05 am

    Thank you so much for this. I can't get over how un user-friendly Facebook pages are to customize. Creating a custom tab is something most people want to do. I wonder is this a deliberate policy decision by Facebook to increase sales of ads for sponsored 'Likes'? Studies suggest that custom tabs increase the rate people like pages, and maybe FB want to be in control of this.

  2. Ann Smarty
    August 13, 2011 at 7:09 pm

    You've shared an interesting app, Avi - thanks for that!

    As for your questions - why have a landing page at all - the purpose of the page can be completely different from the purpose of the website itself. A page may aim at socializing, increasing subscriptions, engaging customers, while a website can aim at *selling*.

    That being said, a welcome page is needed in many cases, not always of course.

  3. Elvin
    August 9, 2011 at 3:46 am

    Excellent app! thx for the article.

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