It seems highly likely that Twitter is about to be sold off to the highest bidder. And Disney is one of a number of high profile companies bidding to take over the social networking site.
According to Bloomberg, Disney is considering making a bid to buy Twitter. At the moment that means employing financial advisers to pore over the numbers to see whether a bid makes sense. Disney already owns ABC, ESPN, and A&E Network, and has stakes in Hulu and Vice Media, so this makes more sense than it initially seems.
Disney calls itself The Happiest Place on Earth.
Twitter is a place for those who insist there are no happy places.
— Dave Pell (@davepell) September 26, 2016
Adding fuel to the fire is the fact that Twitter CEO Jack Dorsey is on the board of Disney. Which means that Disney has an intimate working relationship with the man who would push through any sale of Twitter.
However, Disney isn’t the only company eyeing up a potential bid for Twitter. CNBC previously reported that Google and Salesforce were interested, and TechCrunch then added Microsoft and Verizon to the list of potential suitors.
Twitter Is Selling Out Regardless
Twitter has been eyeing a potential sale for some time. User numbers have stalled, advertising income continues to disappoint, and the Twitter trolls problem isn’t going away anytime soon. Then there’s the fact that people still don’t understand what Twitter is all about.
With all that in mind, Twitter is primed for a quick sale, and the vultures are now circling overhead. The only question now is which companies will actually make serious bids, and which company will Twitter then choose to work with/for.
It’s easy to think this won’t affect you as a user, but past experience tells us this isn’t the case. Companies DON’T spend money on a whim, but they DO expect a return on their investments. Whichever interested party finally acquires Twitter, the social networking site you use on a daily basis is likely to change as a direct result of this acquisition.
So, fellow Twitter user, do you have a horse in this race? Which company mentioned above would you prefer to see buy Twitter? Please let us know in the comments below.
Image Credit: Anthony Quintano via Flickr