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AMP, short for Accelerated Mobile Pages Google Is About to Make Mobile Browsing Up to 85% Faster Google Is About to Make Mobile Browsing Up to 85% Faster Google is rolling out a new standard that's going to improve mobile browsing speeds. Here's how it affects you and why you should care. Read More , is an initiative by Google that aims to speed up the loading time of websites on mobile devices. Technically, it’s an open-source HTML framework that strips out most of the JavaScript, certain CSS styles, and other elements that may slow down the loading performance of a website.

Today, we’ll examine the pros and cons of Google AMP, and how show you how to disable it. But before that, let’s see how you can distinguish AMP pages from regular ones.

To see it in action, just do a quick Google search on your Android device or iPhone. You can search for anything you like, but searching for something news-worthy might yield better results. For instance, here’s what the search results look like for “Donald Trump”:

google amp search donald trum

Now, you should see certain links labeled as “AMP” with a lightning bolt icon. You can tap on any such link, and you’ll notice that the website opens almost instantly.

The Benefits of Google AMP

One obvious advantage of Google AMP is that web pages load faster. In fact, Google claims that AMP pages can load an average of 4x faster than equivalent non-AMP pages. This can be especially useful if your Wi-Fi connection is slow or unstable How to Fix a Slow or Unstable Wi-Fi Connection How to Fix a Slow or Unstable Wi-Fi Connection One simple trick could speed up your Wi-Fi connection. We explain the issue, how to analyze Wi-Fi networks around you, and how to use the information to speed up your Wi-Fi connection. Read More .

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Also, Google claims that AMP pages use up to 10x less data than equivalent non-AMP pages. So, it can help you save data How to Use Less Data (and Save Money on Your Android Phone Bill) How to Use Less Data (and Save Money on Your Android Phone Bill) If you're using an Android phone and want to use less data to save money, these tips will help you out. Read More if you’re on a capped data connection Why Do Data Caps Exist and How Can You Bypass Them? Why Do Data Caps Exist and How Can You Bypass Them? ISP and mobile data caps are the bane of everyday Internet users. Why do these exist? Are there any ways you can get around them? Here's what we know. Read More .

Because AMP improves load times dramatically, there’s a high possibility that it could result in improved search engine ranking on Google. So, a lot of webmasters are turning towards integrating AMP into their websites.

The Problem With Google AMP

As you can see, there’s a lot to like about AMP: faster loading times, less data consumption, improved search rankings, etc. But there’s another side to this story.

AMP presents publishers with a few downsides, like limited options for advertisements and website analytics 6 Websites to Track a Website’s Traffic 6 Websites to Track a Website’s Traffic These are the tools that help you see how many visitors go to a website. Compare website traffic statistics & analytics for your own digital marketing plans. Read More . It’s up to publishers to decide whether AMP should be implemented — but if they want to take advantage of any of the good parts of AMP, they have to deal with those trade-offs.

For users, AMP can appear to be poorly implemented because it messes up the original URL. If you choose to share the web page, it shares the AMP-formatted link instead of the original one.

On iOS devices, AMP seems to break a lot of functionality. It breaks iOS’s universal scroll-to-top gesture and also messes with the Find on Page feature in Safari.

Some might argue that most of these problems are fixable, and that’s true — some of them are. But there’s a fundamental problem with the concept of AMP itself. It disassociates content from its creator. In fact, there’s an argument to be made that it could kill off the independence and credibility of content creators in the long-run.

How to Disable AMP in Google Search

Most users with spotty internet connection might appreciate AMP. But, there’s absolutely no reason why users with a high-speed internet should be forced to view the simplified version of a webpage. To make matters worse, Google provides no way to disable it. However, if you find the issues with AMP annoying, here are a few workarounds you can use to get around it.

1. Use Encrypted Google Search

encrypted google search

You can force Google to display regular versions of websites by using the encrypted Google search. To do so, instead of searching directly from your browser’s search bar, open encrypted.google.com and perform the search in Google’s search bar.

It might be inefficient to navigate to Google’s encrypted website every time, so it’s recommended that you set it as your default home page. This works on Android devices as well as iPhones and iPads.

2. Use DeAMPify for Android

android google search deampify app

DeAMPify is an Android app that lets you bypass AMP links so you can always load the original link. An important thing to note is that it works only when you perform a search using the Google search app for Android. It won’t work if you perform a search directly within Chrome. This is because it can intercept links from Google’s search app, deAMPify them, and then pass them on to Chrome.

To get started, perform a search using the Google search app and tap on any AMP-labeled link. Now, you should be prompted to choose a browser of your choice. Here, select DeAMPify and tap Always. The app works behind-the-scenes, and it should open the original link in Chrome.

The pro version of the app removes ads and unlocks features such as enabling it only on Wi-Fi and enabling it on a per-site basis. It also unlocks Tasker integration Tasker and IFTTT: The Perfect Automation Duo For Android Tasker and IFTTT: The Perfect Automation Duo For Android Tasker automates anything you can think of on your Android device and IFTTT automates Web services. Used together, there's nothing you can't do. Read More so you can enhance its functionality to your liking.

Download: DeAMPify for Android (Free with ads)

3. Use DuckDuckGo’s Bang Feature

duckduckgo bang amp

Previously, we’ve covered a lot of tricks for using DuckDuckGo 8 Search Tricks That Work on DuckDuckGo but Not on Google 8 Search Tricks That Work on DuckDuckGo but Not on Google Google Search is king. But DuckDuckGo has earned a loyal fan following. It has a few unusual features that even Google doesn't have. Read More , but for the uninitiated, DuckDuckGo is a privacy-focused search engine that, unlike Google, doesn’t track you. Using a clever workaround, you can use DuckDuckGo to search Google, and the best part is that it displays the original link for results instead of the AMP version. This method also works on Android or iOS devices.

If you’re using Chrome on your Android phone or iPhone, here’s how to set it up:

duckduckgo bang chrome mobile

  • Open DuckDuckGo.com in Chrome. Tap on Add DuckDuckGo to Chrome at the bottom.
  • Open Chrome Settings > Search engine and select DuckDuckGo.

If you’re using Safari on your iPhone, here’s how to set it up:

duckduckgo bang safari iphone

  • Open iPhone Settings > Safari > Search Engine and select DuckDuckGo.

Now that you’ve set DuckDuckGo as the default search engine, you can search from Chrome’s search bar. To use DuckDuckGo to display results from Google, just prefix “!g” (without the quotes) before your query.

For instance, typing in “!g Donald Trump” in Chrome’s search bar 11 Quick Tricks To Become A Chrome Omnibox Power User 11 Quick Tricks To Become A Chrome Omnibox Power User Do you want to become an Omnibox power user and save plenty of time and keystrokes? All you need are a few good extensions and a little knowledge of how to tweak the search settings.... Read More should automatically display results from Google’s encrypted website. The encrypted version forces Google to show regular version of websites instead of their AMP links.

Get Around Google AMP Easily

Late last year, Google said that it’s working to let users disable AMP in Google search, but there doesn’t seem to be any official kill switch yet. Meanwhile, you can use any of the above workarounds to get around Google AMP pages.

What do you think of Google AMP pages? How often does it breaks the functionality of webpages for you? Or are you content with it due to the enhanced loading speed it offers? Share your thoughts with us in the comments below.

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  1. czjacobs
    August 8, 2017 at 3:24 pm

    You left out a very important reason to dislike AMP: AMP articles may not be from the original publication or the most authoritatve source. AMP prioritizes adopters of AMP technology and popularity, downgrading primary, authoritative sources in the process.

    • Abhishek Kurve
      August 10, 2017 at 1:40 pm

      Nice point. I sincerely hope Google makes it optional for visitors instead of forcing it on them.