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googlevsbingHeadYou have heard about Bing Bing: The Next Big Thing From Microsoft Bing: The Next Big Thing From Microsoft Read More right?

I guess you would have to be under a rock not to. Bing really wants to steal the search engine market away from the big G and they realized that the only way to do this would be to build an awesome search engine. And guess what, they did!

Google is already a pretty awesome search engine and all Microsoft really did was get its results on par with Google and add some new features like making decisions for you.

Let’s use a little utility I found called Google-Bing Search. I like to call it Google Vs. Bing (as this is what the “search” button says). It was created by Blackdog SEO. What it does is compare search results from both engines side by side. Let’s take a look at how it works.

We can type in our search terms and hit the button that says Google Versus Bing. It will compare the results side by side in your browser.

Editor’s note: The screenshots below have been separated. You will have to visit the site to get the proper representation of how this app works.

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Well, while we are here, I guess we should test out some searches and see what we get. Let’s start with a simple search for + Karl Gechlik and have a look at the results.

The results returned by Google are as follows:


And here are Bing’s results:


I am pretty impressed. They both returned valid results and in this case, very different results. And this means that I have another resource for searching now. How about one more search? I decided to search for AskTheAdmin and see what I get:

From Google:


And From Bing:


I am really digging this tool and I will be doing a bunch more tests. It will definitely come in handy when comparing these two search engines to have a different set of results every time. Feel free to surf on over do your own comparisons and let us know your findings in the comments!

  1. Irene
    January 13, 2010 at 11:17 pm

    What I'm missing in this article is the pretty obvious explanation: due to layout with the left-hand navigation of Bing, the natural results are more towards the centre of the screen than on Google. So the distance between the natural results and the ads is less. So it's pretty obvious more people will notice the ads.

    Don't need eyetracking to know that, although eyetracking confirms what every usability expert would have 'guessed'

  2. Google
    January 10, 2010 at 7:19 am

    bing is also making decisions for us? really..Its not like if we can't make our own decisions and we need something else to make decisions for us. "and add some new features like making decisions for you" Google for the win ;]

  3. Vampal
    January 6, 2010 at 11:40 pm

    Bing wins cause my site is in top 10 while searching some keywords.

  4. 4insure
    September 24, 2009 at 2:15 pm

    Great post...I saw another comparison site called …. which gives results from both sources on the same page

  5. altan
    August 1, 2009 at 9:09 am

    hi guys , i search for a keyword "search" in is the firts place. :)
    congratulations googlebot

  6. chronis
    June 29, 2009 at 6:50 am

    Great tool in now a days Google and Bing bang bang.
    well i have searched my companies result and strangely i was searching for my company domain name keyword only still i get different results. But seriously it helps me in more in keyword research and my competitors on those keywords as for different search engine i would be getting few more and different competitors.
    Well but unfortunately as i am on 2nd page on my main keyword 'IT outsourcing' at Google as my website is completely optimized for Google it was no where in first 10 pages at Bing :(
    so now we are getting new search engine for optimizing :)

  7. Tana
    June 7, 2009 at 7:49 am

    This isn't the first time somebody is challenging Google's dominating position but it could be the first time the challengers succeed. We'll see if this happens or not.

  8. Rollins
    June 6, 2009 at 9:08 am

    Quite honestly, I think the whole "Bing" big launch thing is really good for Search, simply because (I strongly feel ) it will topple Google's search dominance. Let's face it, nobody likes a "Monopoly".

    Unless of course you are the company on top that is ;)

    Great post man.

  9. Helper
    June 6, 2009 at 1:21 am

    someone made a website that ACTUALLY combines the Google and Bing results page side by side, calling it Bingle.

  10. Pete
    June 5, 2009 at 10:44 am

    There's a further tool, that also includes Wolfram Alpha search results:

  11. moklet
    June 5, 2009 at 4:49 am

    Yai bing puts my site on firstplace with a certain keyword while google puts me second Bing wins this round
    BTW I love your blog!

  12. moklet
    June 5, 2009 at 12:11 am

    Yai bing puts my site on firstplace with a certain keyword while google puts me second Bing wins this round

  13. Ram N
    June 4, 2009 at 11:45 pm

    Saw another comparison site called .... which gives results from both sources on the same page

  14. Mr Nobody
    June 4, 2009 at 11:56 am

    Man google is ugly! ^nuff said.

  15. Twitter Audio
    June 4, 2009 at 12:38 pm

    Look here too: .

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