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Coca-Cola has joined the fray of other companies including Starbucks, Toys”R”Us, J.C. Penney, and Google, to start using Quick Response (QR) codes as part of their advertising campaigns. QR codes are a technique to link consumers to online content, including coupons, software, games, and additional product information.

QR codes are typically printed in magazine and newspaper adverts and products. To use the codes you need a QR Reader 7 Great Uses For QR Codes & How To Generate Your Own For Free 7 Great Uses For QR Codes & How To Generate Your Own For Free Quick response codes, or QR codes for short, have been used for a few years now to provide rapid access to URLs, messages or contact information. Marketing and advertising departments love QR codes, as with... Read More on your mobile phone. The reader scans a code and opens the linked content in your mobile device’s web browser.

Coca-Cola has launched its U.S.-based QR code program in partnership with World Wildlife Fund, to conserve the polar bear’s Arctic habitat. Coca-Cola has used polar bear images as one of their major advertising icons since 1922, and in turn has supported WWF Arctic research and conservation efforts.

Coca-Cola’s QR code will appear on soft drink cups distributed in 7-Eleven convenience chain stores. The code will link to an iTunes page for downloading the SnowBall Effect app, which is an iPad and iPhone game that “challenges your Facebook friends to a snowball fight and scoring points to grow your snowball. The more snowball fights you have, the more awareness you raise on the polar bear.

You build the game by checking in at 7-Eleven stores and entering codes on specially marked cups with Coca-Cola packaging.

Coke artic


Snowball Fight gamers can also link to donate and support the polar bear and its Arctic home. The game app also includes a promotional sweepstakes prize drawing to be held on January 7, 2012.

Source: Practical Ecommerce

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  1. sky light
    November 22, 2011 at 4:51 pm

    Qr code is cool ! TxTImpact has Mobile QR codes or 2D code are codes in the same way as ordinary barcodes are, but their matrix structure can hold more information. The codes are also mobile in the sense that you can use the camera on your mobile device to scan and decode them. You can convert a web address (URL), a phone number, an email address or plain text into a mobile code. After scanning it with your camera phone, you will have instant access to the encoded information straight on the display of your mobile device.

  2. William Smaling
    November 20, 2011 at 2:53 am

    QR codes (for the time being) are a good way to share links and other info. In the future , it maybe something different, but for right now, QR codes are great!