Coca-Cola has joined the fray of other companies including Starbucks, Toys”R”Us, J.C. Penney, and Google, to start using Quick Response (QR) codes as part of their advertising campaigns. QR codes are a technique to link consumers to online content, including coupons, software, games, and additional product information.
QR codes are typically printed in magazine and newspaper adverts and products. To use the codes you need a QR Reader on your mobile phone. The reader scans a code and opens the linked content in your mobile device’s web browser.
Coca-Cola has launched its U.S.-based QR code program in partnership with World Wildlife Fund, to conserve the polar bear’s Arctic habitat. Coca-Cola has used polar bear images as one of their major advertising icons since 1922, and in turn has supported WWF Arctic research and conservation efforts.
Coca-Cola’s QR code will appear on soft drink cups distributed in 7-Eleven convenience chain stores. The code will link to an iTunes page for downloading the SnowBall Effect app, which is an iPad and iPhone game that “challenges your Facebook friends to a snowball fight and scoring points to grow your snowball. The more snowball fights you have, the more awareness you raise on the polar bear.”
You build the game by checking in at 7-Eleven stores and entering codes on specially marked cups with Coca-Cola packaging.
Snowball Fight gamers can also link to donate and support the polar bear and its Arctic home. The game app also includes a promotional sweepstakes prize drawing to be held on January 7, 2012.
Source: Practical Ecommerce
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