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linkylove.1If you are a blogger and have been for any time, you know how it is to get spam in your comments section.  What is the point to the spam and what exactly do they get out of it?

Well, one benefit a spammer gets is “link juice.”  In other words, the more your site is linked to on other sites, the more “important” it seems in Google’s eyes.  Everyone wants to be important to one of the most popular search engines on the Internet, right?

Well, spammers know and understand this principle and will spam as many sites as possible by putting links to their sites in comment sections on blogs all over the Internet.  That was of course until Google came up with the “nofollow” attribute. Now, putting just a tiny bit of code in each link will eliminate any kind of benefit the link would have won in Google’s eyes.

Now WordPress has the “nofollow” attribute automatically inserted into every user generated link (ie. in comment sections, etc.).  Has this totally stopped comment spam? No. It has at least taken some of the appeal out of spamming though. A spammer still likes his links in comment sections in case they’ll be clicked, but the Google “juice” is out of the picture.

lucia's linky love


The issue then comes in when you have actual people commenting on your blog without gaining any authority with Google for the links back to their sites.  I already wrote about CommentLuv CommentLuv - Reward Commenters On Your Blog With Blog Links CommentLuv - Reward Commenters On Your Blog With Blog Links Read More as a way to encourage commenting on your blog.  What if you could also offer some Google “juice” to encourage commenting even more?  BUT if you get rid of the “nofollow” attribute you’re opening yourself up to all kinds of spam.  Well, this was true until Lucia’s Linky Love came along.


Lucia’s Linky Love does a service by making the first comments by a visitor “nofollow” BUT after commenting a specific number of times they become “dofollow”.  In other words, a passing spammer won’t get any love, but a repeat commenter, which is WAY more likely to be a real person and regular reader, WILL get the love.

Let’s take a look at the features according to the website:

  • “Encourages good comments” – You can set how many comments a visitor needs to post before removing the “dofollow” attribute.  This encourages repeat visits AND more comments by actual readers.
  • “Encourages links” – Trackbacks and pingbacks will also be rewarded with “dofollow” links (links with the “nofollow” attribute removed) after a certain number of links to your blog.
  • “Gives peace of mind” – If the post if older than 14 days, links will NOT be “dofollow” saving you from having to worry about “link farms” when you’re not paying attention.
  • “Thwarts overly aggressive SEO types” – Have you ever seen comments from people claiming their name is something similar to “cashmere dog sweaters”?  They are looking for keyword juice making searches for keywords in their niche to turn up with their site higher in the results, a classic SEO technique.  Well, you can have Linky Love hold back the juice from over zealous SEO types.
  • “Gives you more control over dofollow / nofollow options” – Want to allow the comment but not the “dofollow” love?  Linky Love gives more options you can implement on comments giving the control to you.

In Summary, We Have Two Opposing Options –  Nofollow & Dofollow:

lucia's linky love

1.  Nofollow – Gives comment spammers one less reason to bombard your blog with comment spam.  However, real readers don’t get the link juice they deserve.

2.  Dofollow – Your faithful and wonderfully loved regular readers not only get to share their input in your comment sections, but they also get some Google juice when their blogs are linked to from within the comments.  However, spammers ALSO like the link juice and will take full advantage.

BUT – there IS a third option!

3.  Lucia’s Linky Love WordPress plugin – Block the link juice for the one-timers (spammers, etc.) but let it flow for repeat visitors when they regularly comment.  Can you guess what my choice would be?

NOTE: The developer may not be keeping this plugin up so if issues arise you may have to deal with them yourself.


What do you think?  Does the “nofollow” attribute really still matter today?  If it does, what do you do about the issue?  Have you tried Lucia’s Linky Love yet?

  1. Tommi Heinonen
    March 19, 2010 at 10:52 am

    Since the invention of rel=dofollow I think that spam has been seen less.

  2. mainontaa
    March 19, 2010 at 10:50 am

    I have a dofollow blog but I have the moderation on and I never let something like "Great article, keep up the goog work." pass.

  3. Tech-Freak Stuff
    January 7, 2010 at 6:28 pm

    Very clear tips! I made my blog do-follow on the occasion of the Friendship day, just to gift link love to my readers. The Hobo Link love plugin also works the same as the plugin you mentioned here. WQe can select the number of comments any user has to post before his links turn Do-Follow.
    offtopic: I found a typo in this post, JUST CHECK IT- “Encourages good comments” – You can set how many comments a visitor needs to post before removing the “NO-FOLLOW” attribute. This encourages repeat visits AND more comments by actual readers.

    • Tim Lenahan
      January 7, 2010 at 8:27 pm

      Ah, thanks for the heads up on the typo AND the other plugin! I will check it out!

  4. Rick@Rickety
    January 7, 2010 at 6:03 pm

    I made my blog dofollow. I treat commenters like I'd want to be treated. Anyway the spam filter takes care of most spammers and comments are moderated until you have one comment approved.

  5. mlah
    January 7, 2010 at 12:36 pm

    I don't know that any one should get Google juice from comments. Comments aren't a place to be trying to advertise your site even if you are a real human and not a bot. There usually isn't any reason to even provide a link to your site in a comments section other than trying to bait readers. If I am reading the comments it is because I want to see what people thought of the current page not some random blogger's website. Even worse if this became popular all that would happen is people would simply teach their bots to place multiple comments, some already do that, increasing the clutter even more.

    • Tim
      January 7, 2010 at 12:53 pm

      Points taken. I think Linky Love also has options to give nofollow when a spammer comments multiple times in a specific time period.

      On the other comment, I have found many of the blogs I currently read because I liked what the authors had to say and followed their blog link. Sometimes I'm even disappointed when they DON'T leave a link! That may be just me though.

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