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A professional-looking logo is a necessity for a business website: not only does it add credibility to your web presence, but it can be a powerful branding tool that helps potential customers remember your business. So what do you do if you need a logo for your new business or a social media account 6 Tips For A Social Media Friendly Logo Design 6 Tips For A Social Media Friendly Logo Design Read More ? Here are four options.

Create One Online

There are a number of websites that let you modify pre-designed logos or piece your own together from a selection of images and customizable text. While these logos often have a pre-designed feel, some websites do offer a wide range of options that will let you create a unique logo that will serve your purpose. These sites are also often quite affordable; for example, getting a logo from LogoYes costs about $1.

Let’s take a look at designing with LogoYes. First, you need to select a type of image; there are dozens of categories to choose from, including baskets, cats, gazebos, paint brushes, torches, and wings.

logoyes-categories

Each category contains at least a few choices, giving you hundreds of possible options.

logoyes-mooses

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Once you’ve chosen an image, you can scale and rotate it, change the color, and add text.

logoyes-design

Finally, you can preview your image, add the finishing touches, and check out! Just add your credit card information, approve the $1 charge, and you have a new logo.

logoyes-preview

While this won’t get you a super customizable, standout logo, it will give you something relatively unique and you do get enough options to find something that’s fitting for your business. Other websites that let you create logos this way include LogoGarden, FlamingText, and LogoMaker. You can also get inspiration from these 10 logo design websites 10 Inspirational Websites For Creating Your Own Customized Logo Designs 10 Inspirational Websites For Creating Your Own Customized Logo Designs Designing the perfect logo requires an in-depth understanding of the company, the product, the consumers, and the culture in which all these operate. But what if you are starting out with your own small business... Read More .

Hire a Logo Design Company

This sounds like an incredibly expensive option, but you might be surprised at the number of affordable deals you can find. Let’s take a look at a company that I’ve actually used in the past, LogoNerds. Their lowest-end package is just $27, and the next step up is only $47.

logonerds-packages

And as you can see from their portfolio, they do fantastic work.

logonerds-portfolio

To get started, all you have to do is fill out a questionnaire — you’ll be asked what your brand is like, what sort of feeling you want the logo to evoke, if you have any ideas on what you might like to see, and so on. After submitting the questionnaire, you’ll receive a number of proofs in a few days. Pick the one that you like the most, ask for a few revisions, and then make a final decision.

After that, you can download your logo in a number of formats that will allow you to put your logo on your webpage, physical collateral, or anywhere else you could need it. The whole process usually takes less than a week.

If you’re looking for another option, check out LogoMojo and LogoWorks, two other custom professional logo designers. They’re significantly more expensive, but they also do extremely high-quality work.

Hire a Freelancer

A lot of designers do freelance work, and hiring one to work directly with you is a great way to have a lot of say in the design process — you’ll likely have direct access to the designer and will be able to negotiate the revisions that you want.

The trade-off is, of course, expense. Hiring an experienced, sought-after freelancer can cost upwards of $100 per hour, and that adds up fast. Even if you get a good deal, you could still be looking at several hundred dollars to get your logo. That’s a lot of money, but you’ll also be getting a professional-quality exclusive design out of the deal, so it might be worth the expense.

Using a freelance marketplace like PeoplePerHour PeoplePerHour: Online Freelance Marketplace PeoplePerHour: Online Freelance Marketplace Read More could save you some money; as you can see, there’s a wide selection of Hourlies available that range £29 to £99 (about $50 to $170) for a custom professional logo with unlimited revisions.

peopleperhour-logo-designs

You could potentially save some money by using Fiverr Fiverr - A $5 Marketplace For Anyone Looking For A Service Fiverr - A $5 Marketplace For Anyone Looking For A Service Imagine you’ve got a photo of yourself or a friend which you really like, but you know it could be made perfect with just a little Photoshop magic. What you really need is a friend... Read More , as well. There are quite a few talented individuals trying to get some experience and exposure on Fiver, so by doing a bit of digging you usually find someone who’s very talented and willing to work for less money than you’d pay on other websites. (I’d still recommend paying more, though, as you’ll likely get better results — and designers need to eat, too!)

Design It Yourself

While most people won’t feel that they have the skills to design their own logo, this option has the huge advantage of being free. And while it requires some artistic talent, there are enough free tutorials available online that you might be able to get away with minimal artistic training and a few hours spent with Illustrator or a free alternative like Inkscape.

We have great tutorials available for designing a logo with Logo Designer Studio Logo Design Studio Makes It Easy To Create Professional Branding On Your Mac Logo Design Studio Makes It Easy To Create Professional Branding On Your Mac Read More  and using custom shapes in Photoshop to design a logo How To Create A Logo Using Custom Shapes In Photoshop How To Create A Logo Using Custom Shapes In Photoshop Read More , so check those out. You can even design a logo with Microsoft Word How To Make a Logo Easily with Microsoft Word How To Make a Logo Easily with Microsoft Word Read More !

inkscape-0.47-spiro-typography

If you’re looking to design your own logo, you can check out Adobe’s How to Design a Logo with Illustrator, The Ultimate Guide to Logo Design from Web Designer’s Depot, and 10 Tips for Designing Logos That Don’t Suck at Design Shack.

How did you create your company’s logo? Did you do it yourself, or use one of the tools discussed above? Share your experiences below! And if you design a new one, post a link so we can check it out!

  1. Outdoor Creative Agency
    February 10, 2015 at 10:43 am

    One of the finest of write-ups there is on the internet today. Kudos to the author for being so well informed. I must give it to their presence of mind and the selection of words. This couldn’t have been written in a much beautiful way. Keep it up. Good on you.

    • Dann Albright
      February 10, 2015 at 2:08 pm

      Glad you liked the article, and thanks for reading!

  2. DesignsWorld
    October 3, 2014 at 2:22 pm

    Cagatay K i also agree.

  3. Cagatay K
    August 11, 2014 at 8:50 am

    Yes Dann. I used LogoYes after i saw it here and informed by my bank, i charged for 9.95$. LogoYes is a Web.com company and when you make a purchase from there apperently you are just bought 1 year of their services which is 9.95$ for 4 weeks. It's a recurring payment and you can only cancel with phone. And i like to add that i am from Turkey and i am not great at English. I called them, talked them about payment and recurring phase. After nearly 15 minutes and while they keep bouncing me around, i decided to cancel my credit card. Yes, this is pretty much what happened to me.

    • Dann A
      August 11, 2014 at 7:49 pm

      Sorry to hear that, Cagatay; sounds like a huge hassle. Between your comments and a few others that I've had on the article, I'll be watching out for Web.com in the future. Thanks for sharing your experience!

    • sachi
      December 6, 2014 at 8:59 am

      Cagatay K
      Me too?(´????)
      2013.4.14?I was paid $ 1 by using LogoYes
      2014?5?this month ?It will be debited monthly $ 9.95 credit card

  4. Susi S
    August 8, 2014 at 2:05 pm

    Thanks for the response Dann - yes, I am not only affiliated with but the owner of a web and graphic design company. I do all of the design work here. So I do speak from a professional standpoint that any designer would. I agree that startups may not have the budget required and also agree that if they don't, the inexpensive options are more in line for them. However, I would still stand by saying that your first impression may be the lasting one so choose wisely. I appreciate your comments!

  5. Susi Schuele
    August 7, 2014 at 12:14 pm

    While several of these options might fit for someone with zero budget as a very short term solution, they certainly are not long term or quality options. The best thing to do for your brand is to get it done right the first time and be consistent. The logos created with most free or inexpensive options are generally using clip art and are not scalable or vector images. A designer also has a trained eye for color, sizing and general current design practices and needed file types that will work best for your marketing needs and industry. Don't be penny wise and pound foolish when it comes to introducing your company and livelihood to the world.

    • Dann A
      August 7, 2014 at 10:56 pm

      Susi, I see that you're affiliated with a logo design company, so I can understand why you'd feel this way. And in general, I do agree with you—there's a reason that using a professional is expensive. And you definitely don't get multiple file types in different sizes or scalable images with the free and nearly free options. But LogoNerds do offer a number of these features, so that's a good option. Unfortunately, paying for a full custom job just isn't in a lot of budgets. But when it's a realistic option, it is a great idea.

      Thanks for your comment!

  6. Cagatay K
    August 6, 2014 at 6:02 pm

    LogoYes isn't charge you for 0.99$. It's gonna charge you for 9.95$ and it will be recurring payment for a year. So stay far far away from LogoYes. I learned from hard way...

    • Dann A
      August 7, 2014 at 10:53 pm

      Did you try to buy a logo from LogoYes and get charged this fee? I tried to vet each source, but it's possible that I overlooked some feedback on LogoYes. I didn't see anything that indicated a recurring payment would be charged.

  7. Joseph
    August 6, 2014 at 3:22 pm

    I personally stay far, far away from anything associated with Web.com such as LogoYes.

    • Dann A
      August 7, 2014 at 10:49 pm

      I see that you're not the only person who's said something to this effect—have you had bad experiences with them in the past?

    • Joseph
      August 8, 2014 at 4:04 pm

      Hi Dann,

      I personally have not had any experience with them. But I've read reviews from former employees as well as former (and current) customers, and at the very best, they are mixed. I've also contemplated applying for a position with them (I happen to live in the same city in which they are headquartered), but decided against it after talking to fellow designers and developers in my local area.

      I have also seen plenty of their websites, and most of them look poorly designed.

    • Dann A
      August 11, 2014 at 7:48 pm

      Well thanks for bringing that up; it's definitely worth noting, especially if former employees and other people who've had business contact with them aren't saying good things. I'll keep that in mind for the future!

    • Ken E.
      September 4, 2014 at 4:32 pm

      I always wondered where all the Web.com advertisements are these days. And Joseph, if you miss the headquarter off 95, you're not looking for them..lol!

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