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find bras that fitUntil recently, women who wanted to purchase a bra online were really gambling on how well the bra would fit. Sizing charts were laboriously pored over by women looking to buy a new bra and purchases were made with returns policies in mind just in case it turned out not to fit at all. Even when sticking to the same brand, it doesn’t necessarily mean a bra of the exact same size will fit. For many of us, the best course of action when buying online was to buy the exact same bra you have at home already.

But now a new startup called Brayola is working towards changing how women find bras that fit well. They do it by employing a social matching element like you would find in Zappos. That is, you tell them all the bras you have which already fit well and they tell you all the other bras they know about which other people your size have liked. It’s a simple premise, but the results could change the way you shop for bras for life.

Don’t Tune Out, Guys!

Just because you don’t have a need for bras yourselves, doesn’t mean you’ll never buy one. Why not ask your girlfriend/wife which bras are her favourites and use this information to find new bras for her in Brayola? It’s perfectly designed for gift-buyers.

find bras that fit

Shop For Bras Online With Confidence

By creating a pool of bras which are known to fit women of size X, all the women who are size X will be more confident that bras in that pool will work for them. When deciding to purchase this bra online without trying it on, shoppers will have more confidence that it will indeed fit well.

i can't find bras that fit

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Explore New Bras

Brayola works in much the same way as Last.fm. You enter in what you already love and they use social data to match you with more things you might like. So, when shoppers of size X see the list of bras other people in size X fitted well, they may well find new brands of bras which they previously didn’t know about.

i can't find bras that fit

Using Brayola

Brayola starts with a very simple task: “Tell Brayola about the bra you love to wear“. You enter in the brand from a large list and then narrow down the style and size according to details on the bra tag. This information is stored in your “bra drawer” along with any other bras you’ve entered in to the system, which you can then save by signing up for an account.

i can't find bras that fit

You can create multiple drawers in order to get different styles recommended, plus you can add details of bras you dislike in order to get better recommendations.

how to find bras that fit

Later, while you browse recommendations, you’re able to easily buy the bras you like the look of from either a retail store or Amazon.

find bras that fit

More Useful Online Shopping Info

If you’re looking for more great tools for online shopping, here’s a little more to read:

Have you found any great new bras with Brayola?

  1. Idiot
    March 9, 2012 at 1:05 am

    "Which" fit you well?  How about "That" fit you well?  Surprised you didn't get an "As Well" in there...

    • Joseslepian
      March 9, 2012 at 1:52 pm

       Your name says it all. As a (former) grammar Nazi and former English teacher, I am accutely aware of many errors in usage. The improper use of its/it's and your/you're drives me totally crazy. But I think there's a bit of overkill in this case. Did you not understand the message that [or is it "which?] Angela was trying to convey? Give her a break (and please feel free to correct my usage and/or grammar in this reply).

    • Idiot
      March 9, 2012 at 9:04 pm

      Glad to hear that you've reformed--obviously, I haven't!  Another one is "then" instead of "than"...  Wasn't personal, really, that's why I gave myself the fake email address of "idiot", however appropriate. :-)

    • Angela Alcorn
      March 15, 2012 at 9:00 am

      Heh, I was trying to avoid an over-use of "that". It's not a serious grammar crime. It's technically correct, even if it's not the most straight-forward sentence. :)

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