Whatever you think of Google+, it’s certainly not possible to accuse the new social network of resting on its laurels. Today, yet another new feature in a long string of updates has been added in the form of Google+ Pages.
Yes, they’re like Facebook Pages, but currently they are limited to “businesses and brands”. Google’s blog does not exactly state what criteria is used to determine a brand, but the first pages to be made available indicate the term will be flexible, as everything from TV shows to video games are included.
Like people, brands that have their own Google+ Page can be added to a person’s circles. Updates will appear in that person’s stream just like any other.
Google wants to do more than just include pages as a feature, however. It also wants them to become a useful tool for bringing in customers, giving them a reason to use Google+ in addition to Facebook. To do this, Google will be listing pages in search results and also launching a feature called Direct Connect. By entering “+” and a brand’s name in search, you will be sent directly to the page instead of search results. For example, entering “+Angry Birds” will send you directly to that page.
This feature is currently limited to just a few select brands, but will open to any organization “soon”. Any user can visit the pages that are currently available.
Source: The Official Google Blog