Writing on LinkedIn is a great way to display your professional perspective, which can help your career and grow your personal brand, even if you’re just getting started on the site. And now publishing on LinkedIn is no longer restricted to LinkedIn Influencers.
LinkedIn is an ever-evolving platform, with new features being added seemingly every month: http://t.co/tHOA7tPp4R
— Forbes (@Forbes) March 14, 2015
At one time, 500 or so hand-picked individuals selected by LinkedIn were the only ones given access to publish. Sharing professional advice to the more than 300 million registered users on the site was only granted to industry leaders such as Bill Gates, Arianna Huffington and Richard Branson, who wrote about topics such as hiring and firing techniques, leadership advice and how to be successful.
Their idea and words were shared among the business social website as a tool for others to succeed and learn. And now, you can write for LinkedIn, influence others and create content that once was only allowed for top professionals around the world.
How To Win Friends and Influence People
When Dale Carnegie wrote one of the first best-selling self-help books, he wrote it as a recipe for people to find success in their personal and professional life. The book sold millions and has become a timeless classic.
Similar to Dale Carnegie, you too have the opportunity to influence people and make new social connections. Publishing a successful long-form post can provide new opportunities and open doors, which can lead to more endorsements, connections and followers.
Having a top-viewed LinkedIn profile can benefit your career: http://t.co/rlglDnfG6p
— Forbes (@Forbes) June 3, 2015
Creating content is an easy thing. Creating interesting content that is read by millions of people is another thing. LinkedIn has a plethora of tips for writing great posts that will get people to view, like, share and comment on your articles, which, according to LinkedIn, will ensure better metrics and a wider distribution. It’s not what you know, but who you know.
While creating high-quality and timely posts are most encouraged, LinkedIn also looks for authentic voices, concrete advice, focused writing and opinionated pieces that aren’t too obscene or unprofessional. Joining and participating in groups is also encouraged.
In addition to adding certifications, test scores, honors and awards, it is now possible to create new posts from your profile page, which will initially be distributed to your connections.
Creating a new post requires a 698 x 400 pixel image to be added as a feature picture. Naturally, an appealing title is also needed. Images no larger than 10 Mb can be added, as well as embedded video links from trusted sources. Once finished, you can then add tags to better distribute your content in the hope that it is read by more people. You can also also easily edit your posts, as LinkedIn does not provide editors.
Want to Get Featured on LinkedIn Pulse?
Once you have completed your post, your article has the opportunity to go viral. Your article can then be featured on LinkedIn Pulse — a news and insight app acquired by LinkedIn in 2013 that features articles from people such as LinkedIn CEO Jeff Weiner and brands such as CNN. The app can be viewed on HTML5 browsers, and Apple and Android phones.
You can also be followed by a number of people, with a chance to be added as an Influencer if LinkedIn chooses to send an invitation your way — the only such way to be added to the prestigious group.
— LinkedIn Pulse (@LinkedInPulse) June 11, 2015
Your Articles On LinkedIn
Have you published articles on the LinkedIn platform? If so, what do you write about? Do you follow an Influencer? Tell us your experiences…