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As the Windows 10 adoption rate is slowing down, Microsoft ramps up its efforts to make users upgrade How to Upgrade to Windows 10 Now & Why You Should Wait How to Upgrade to Windows 10 Now & Why You Should Wait Have you been waiting patiently since July 29 for your Windows 10 upgrade? You should probably wait until you receive an official notification, but if you are determined, you can force the Windows 10 upgrade. Read More . Come 2016, many people will wake up to a new operating system, despite never having consciously consented to the upgrade How You Could Have Upgraded to Windows 10 by Accident & What to Do How You Could Have Upgraded to Windows 10 by Accident & What to Do Windows 10 was accidentally auto-installed on Windows 7 and 8.1 machines without user consent. Microsoft apologized for the mistake. We analyze the events and show you once more how to NOT get Windows 10. Read More . Even those of you who have previously removed updates and installed tools to block the Get Windows 10 app (GWX) could be affected.

We show you what’s going on and how to push back and hold on to Windows 7 or 8.

What’s Happening in Windows Land?

Over the Thanksgiving weekend, users of GWX Control Panel, a tool designed to remove the Get Windows 10 Get Windows 10: It's Not a Virus! Get Windows 10: It's Not a Virus! The Get Windows 10 icon in your system tray is not a virus. It's Microsoft's official upgrade note prior to the official release of Windows 10 on July 29th, 2015. Read More app, reported that the “AllowOSUpgrade” setting was being switched on automatically. “It keeps re-setting iself at least once a day if [users] switch it back off,” developer Josh Mayfield told Computerworld.

Apparently, Microsoft has been re-issuing the update that installs GWX with different binary files, which makes it look like a new update. Moreover, Microsoft has applied changes to Windows Update in Windows 7 and 8.1.

This update enables support for additional upgrade scenarios from Windows 7 to Windows 10, and provides a smoother experience when you have to retry an operating system upgrade because of certain failure conditions. This update also improves the ability of Microsoft to monitor the quality of the upgrade experience. —Microsoft Support

Mayfield suspects that Microsoft is laying the groundwork for its next move. And all the evidence suggests he’s right. Microsoft is pushing the Windows 10 upgrade through Windows Update How to Upgrade to Windows 10 via Windows Update How to Upgrade to Windows 10 via Windows Update Windows 10 is offered as a free upgrade to Windows 7 and Windows 8.1. When you're ready to upgrade, you can use Windows Update and keep all your installed programs and settings intact. Read More and it’s not being coy about it. In late October, Terry Myerson wrote:

We will soon be publishing Windows 10 as an “Optional Update” in Windows Update for all Windows 7 and Windows 8.1 customers. (…) Early next year, we expect to be re-categorizing Windows 10 as a “Recommended Update”. Depending upon your Windows Update settings, this may cause the upgrade process to automatically initiate on your device.

Such an update was erroneously published as a default update earlier this year. In September, reports surfaced that computers had been upgraded to Windows 10 over night.

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Meanwhile, the Get Windows 10 notification has lost a decline option. Instead, users can choose between “Upgrade now” or “Start download, upgrade later”. Reddit user EchoRadius reports that the “upgrade later” option caused his system to upgrade quicker than expected and automatically; other users confirm similar experiences.

The trick, of course, is to simply close the app without making a choice. It’s a clever way of fooling naive users into upgrading.

Why Is Microsoft Pushing So Hard?

The Windows 10 adoption rate is slowing down, as the latest numbers from NetMarketShare demonstrate. Windows 7 (56.11%) lost around 4% of its market share since the release of Windows 10, Windows 8.1 (11.15%) dropped by 2%. From October to November, however, both Windows versions gained back market share. Meanwhile, Windows 10 (9%) is struggling to overtake Windows XP Why Windows XP Won't Be Going Away Anytime Soon Why Windows XP Won't Be Going Away Anytime Soon People cannot let go of Windows XP. In businesses and homes the world over, it will stick around. We spoke with three Windows XP users from different generations and backgrounds to find out why. Read More (10.59%) as the third most common Windows version. This is a disaster that Christmas sales alone are unlikely to fix.

Windows 10 Adoption Rate

At the current rate, Microsoft is unlikely to make its 1 Billion Windows 10 devices goal anytime soon. But that’s not its biggest problem. Windows 10 was designed to reduce costs by streamlinging updates Windows 10 Upgrade - Free Doesn't Mean It Won't Cost Anything Windows 10 Upgrade - Free Doesn't Mean It Won't Cost Anything There's a catch to the free Windows 10 upgrade. Microsoft understands its audience all too well; they are more likely to pay for the freedom of control, rather than for extra features. Read More and bring in extra money through new services. The more existing users upgrade, the more profitable Microsoft will be This Is How Microsoft Can Monetize Windows 10 This Is How Microsoft Can Monetize Windows 10 Nothing in life is free, not even Windows 10. Many millions of users will indeed have a free Windows 10 upgrade. But how are we going to pay for Windows 10 in the long run? Read More ; it’s all about business.

5 Ways to Block the Windows 10 Upgrade

We have previously shown you how to get rid of the Windows 10 upgrade notification How to Get Rid of Windows 10 Upgrade Notification in Windows 7 & 8 How to Get Rid of Windows 10 Upgrade Notification in Windows 7 & 8 Windows 10 is coming and Microsoft wants everyone to upgrade. The Windows 7 & 8 popup reminder ensures that even the last person will be aware of this option. Here's how you can remove it. Read More and how to stop the automatic Windows 10 download and installation Stop the Windows 10 Download & Installation on Your Windows 7 or 8 Device Stop the Windows 10 Download & Installation on Your Windows 7 or 8 Device If your Internet has been slower than usual or if you noticed less disk space, you can probably blame Microsoft. Windows Update may have downloaded the Windows 10 installation files behind your back. Stop it! Read More . In the meantime, additional strategies have emerged. Here we’ll briefly summarize all of them.

1. Install Third Party Software

The previously mentioned GWX Control Panel (fka GWX Stopper) can permanently remove the Get Windows 10 icon and disable the respective app. Frequent updates and a newly added “Monitor Mode” ensure that the tool will quickly catch any changes made to Windows upgrade settings and alert users. You can download GWX Control Panel here (direct download).

GWX Control Panel

Likewise, I Don’t Want Windows 10 blocks GWX, however, this tool hasn’t been updated in a while.

2. Take Control Over GWX Folder in System 32

This sounds more intimidating than it is. You could rename the GWX folder to remove the irritating system tray icon. At least this would prevent anyone from accidentally upgrading now or later — until an update restores the folder. Instead, change write permissions.

Briefly, open File Explorer, head to C:\Windows\System32, find the GWX folder, take ownership, delete everything in it, and Deny any users all of the security settings. Restart your computer Why Does Rebooting Your Computer Fix So Many Issues? Why Does Rebooting Your Computer Fix So Many Issues? "Have you tried rebooting?" It's technical advice that gets thrown around a lot, but there's a reason: it works. Not just for PCs, but a wide range of devices. We explain why. Read More and be done.

3. Set a Registry Key to Disable GWX

Open the registry and head to the following string:

HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows

Right-click Windows to create a new Key and call it GWX. Now right-click GWX and create a new DWORD Value called DisableGWX. Set its value to 1, close the registry editor, and reboot to activate the changes.

4. Disable Recommended Updates

Microsoft announced that Windows 10 will become a recommended update in 2016. Time to disable these updates, they are not essential anyway. Briefly, head to Windows Update Windows Update: Everything You Need to Know Windows Update: Everything You Need to Know Is Windows Update enabled on your PC? Windows Update protects you from security vulnerabilities by keeping Windows, Internet Explorer, and Microsoft Office up-to-date with the latest security patches and bug fixes. Read More , select Change Settings from the menu on the left, under Important updates, select Install updates automatically, and then remove the check mark under Recommended updates.

Windows Update Settings

If you’re on a metered connection, you might want to disable automatic updates altogether. Note that this could make your system vulnerable to malware and malicious attacks.

5. Give Up and Install Linux

We don’t know how far Microsoft will go to make Windows 7 and 8.1 users adopt Windows 10 before the free upgrade offer expires. And while Windows 10 has many benefits and this writer enjoys working with it very much, the aggressiveness with which Microsoft is pushing the upgrade is disconcerting. If you can’t see yourself using Windows 10, maybe it’s time to move on.

Linux is a great alternative to Windows Should I Use Linux Or Windows? 3 Deal-Breaker Questions You MUST Answer Should I Use Linux Or Windows? 3 Deal-Breaker Questions You MUST Answer Linux. Windows. We aren't here to tell you which one is better; rather, we're here to help you decide which one is better for you. Read More not only because it’s free. It also comes in many different flavors, some of which are very similar to Windows. Last but not least, it’s less of a target for hackers and malware. First time users upgrading from Windows might want to try Ubuntu Linux 4 Ways to Install Ubuntu Linux on a Windows Computer 4 Ways to Install Ubuntu Linux on a Windows Computer You want to install Ubuntu on your Windows computer, don't you? The thing is, you're not 100% certain, yet. Fortunately, there are many ways in which you can try Ubuntu before committing. Read More .

win8_ubuntu_design

When Will You Give Into Windows 10?

Maybe, if Microsoft nags users long enough, they will eventually give in. The numbers indicate that this hasn’t worked so well, yet. What if Microsoft focused on making Windows 10 really great and let it speak for itself. A free upgrade alone isn’t enough.

What is making you stick with Windows 7 or 8? And which feature would make you upgrade to Windows 10?

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