Fans will now have the opportunity to work with artists such as Neil Gaiman and Alicia Keys in collaborative projects. The series of projects was announced on Monday as part of the ‘Keep Moving’ campaign, a promotion for the Blackberry Z10 mobile device (formerly RIM).
Gaiman was reportedly challenged by BlackBerry to develop a creative project in which his followers and fans could collaborate on. His chosen project – “A Calendar of Tales” – will consist of twelve short stories written over a period of a few weeks.
Followers of the project can submit ideas to Gaiman through the BlackBerry Keep Moving Hub, his Twitter account, or various other areas online. Gaiman will then use these ideas as inspiration for his writing while updating followers with progress reports and story drafts posted on the Hub.
“I’ve always been fascinated by the relationship between fans and artists, and between art and technology,” Gaiman said. “This project is a terrific way to explore all of those relationships, using the BlackBerry Z10 and the BlackBerry Keep Moving Hub to find out how technology and community interaction can inspire the artistic process, and elevate the work itself to another level.”
A documentary crew will follow Gaiman throughout the entire writing process. The resulting content will be released to the public along the way.
Other participants in the BlackBerry Keep Moving Projects include Alicia Keys and Robert Rodriguez. Gaiman’s final project will be compiled and sold for charity as well as presented in an online interactive format.
What do you think of the BlackBerry Keep Moving Projects? Will you contribute to Gaiman’s work? Do you believe that the collaborative project will succeed or fail?