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Fans will now have the opportunity to work with artists such as Neil Gaiman and Alicia Keys in collaborative projects. The series of projects was announced on Monday as part of the ‘Keep Moving’ campaign, a promotion for the Blackberry Z10 mobile device Where Do Smartphones Go From Here? [You Told Us] Where Do Smartphones Go From Here? [You Told Us] The smartphone revolution is in full swing, with these small (unless you're a Galaxy Note owner) handheld devices replacing the need for various other single-use products. While a swathe of the population still owns feature... Read More (formerly RIM).

Gaiman was reportedly challenged by BlackBerry to develop a creative project in which his followers and fans could collaborate on. His chosen project – “A Calendar of Tales” – will consist of twelve short stories written over a period of a few weeks.

Followers of the project can submit ideas to Gaiman through the BlackBerry Keep Moving Hub, his Twitter account, or various other areas online. Gaiman will then use these ideas as inspiration for his writing while updating followers with progress reports and story drafts posted on the Hub.

“I’ve always been fascinated by the relationship between fans and artists, and between art and technology,” Gaiman said. “This project is a terrific way to explore all of those relationships, using the BlackBerry Z10 and the BlackBerry Keep Moving Hub to find out how technology and community interaction can inspire the artistic process, and elevate the work itself to another level.”

A documentary crew will follow Gaiman throughout the entire writing process. The resulting content will be released to the public along the way.


Other participants in the BlackBerry Keep Moving Projects include Alicia Keys and Robert Rodriguez. Gaiman’s final project will be compiled and sold for charity 6 Tech-Savvy Charities To Give Back This Holiday Season 6 Tech-Savvy Charities To Give Back This Holiday Season Regardless of religion or belief, the one common theme that runs throughout all of the end-of-the-year celebrations throughout the world is the idea of slowing down a little bit and showing the fellow humans who... Read More  as well as presented in an online interactive format.

What do you think of the BlackBerry Keep Moving Projects? Will you contribute to Gaiman’s work? Do you believe that the collaborative project will succeed or fail?

Source: BlackBerry Keep Moving Projects via Brodeur Parters

  1. Rhett
    February 7, 2013 at 4:12 pm

    "Gaiman was reportedly challenged paid by BlackBerry to develop a creative project in which his followers and fans could collaborate on."

    There I fixed it for you. Did RIM write this press release for you?

    • Aaron Clifford
      February 7, 2013 at 4:16 pm

      Believe it or not, sometimes work can be a challenge. Even if Neil Gaimen is being paid for it, it's still a challenge - especially when BlackBerry is contending with a lot of hate and mistrust in the marketplace.

      • Rhett
        February 7, 2013 at 4:37 pm

        Whether it's work or not is a moot point.

        This whole article is marketing, pure and simple. This article stinks of a press release and has dubious value to the majority of readers - it's merely a link to a marketing effort featuring a prominent and well-liked author and Internet celebrity. There is no attempt to relate the story back to the goals of this site or to how *we* might benefit from the Z10's features.

        I wish the newly dubbed Blackberry all the best. I'd certainly like the smart phone market to be more than a two-horse race. But paying for blog posts is probably going to undermine that effort among the very people they are seeking to grab with this stunt (see "forced meme").

        • Aaron Clifford
          February 7, 2013 at 4:42 pm

          I see your point there. I'm not opposed to being marketed to, but they didn't really show us how we could MakeUseOf this, other than the tenuous promise of collaborating with Neil Gaiman.

        • Joshua Lockhart
          February 7, 2013 at 5:18 pm

          Hey Aaron. Like I said to Rhett, this was not a marketing piece.

          In the end, you can make use of this promotion to create something pretty awesome. It's a very unique campaign device, and I say it's newsworthy.

        • Joshua Lockhart
          February 7, 2013 at 5:17 pm

          Hey Rhett,

          Rest assured this piece was not commissioned by BlackBerry, written by BlackBerry, or even requested to be written by BlackBerry.

          Yes, this article is about a marketing campaign developed to promote a certain product, and the article was intentionally focused on the uniqueness of the campaign itself. Bear in mind that I wasn't writing about the phone. That said, when you think about it, this is pretty cool.

          On another note, this is news. It's about what is happening in the world – not what is happening on MakeUseOf. It's not a product review either. Besides, you can definitely make use of this promotion.

          In regard to your other comment, of course he is likely being paid. (I only say "likely" because I know that well-known figures occasionally will do some form of "free" work for their own purposes – with this, I'm not sure.) But when your employer asks you to do work, is it not challenging?

          Please know that we strive to be a transparent and trustworthy publication.

        • Alberto Lerma
          February 7, 2013 at 7:18 pm

          Even if this was a paid article.. SO WHAT!!?? MUO has many other articles to make-use-of it's only natural that a page like this have that kind of articles.

          Yeah some people will curse you for trying to make some bucks (as if this wasn't work) but you know what?? fuck'em. Why aren't they at LH then?? oh yeah right cause LH doesn't have one article written on command, all of their articles are written on command.

          Keep the good work MUO!! You have a fanboy to please.

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