Bing – the Microsoft search engine alternative – has attempted to appeal to Internet users once again with a logo redesign and an updated user interface. Launched on Monday, the new logo and interface is part of Microsoft’s plan to provide a “simple, real, and direct” experience.
The logo redesign uses a sleek vectorized “b” as well as Segoe, Microsoft’s corporate font. The entire logo is also a monochrome orange, using the same hue as the lower-right portion of the main Windows logo.
Besides aesthetics, the user interface has also been altered. The search engine now offers a more dynamic design for both desktop and mobile that incorporates images and textual information in a cleaner, more presentable format. Furthermore, Microsoft has hinted at the possibility of this interface evolving into an even more responsive format (akin to Facebook’s timeline and Pinterest’s masonry layout).
As depicted in the image above, users will find more information when searching. For instance, in a search for Katy Perry, results for songs, social media accounts, and media appearances are provided.
Other features have been incorporated like Pole Position, which answers questions about local weather, and Snapshot, which summarizes results into a a more consolidated form with relevant links.
Bing has obviously upgraded the search experience quite a bit compared to its past incarnation, but only time will tell how it works out. Do you like the new Bing? Will you use it more often now that it has been upgraded?