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Bing – the Microsoft search engine alternative – has attempted to appeal to Internet users once again with a logo redesign and an updated user interface. Launched on Monday, the new logo and interface is part of Microsoft’s plan to provide a “simple, real, and direct” experience.

The logo redesign uses a sleek vectorized “b” as well as Segoe, Microsoft’s corporate font. The entire logo is also a monochrome orange, using the same hue as the lower-right portion of the main Windows logo.

Besides aesthetics, the user interface has also been altered. The search engine now offers a more dynamic design for both desktop and mobile that incorporates images and textual information in a cleaner, more presentable format. Furthermore, Microsoft has hinted at the possibility of this interface evolving into an even more responsive format (akin to Facebook’s timeline and Pinterest’s masonry layout).


As depicted in the image above, users will find more information when searching. For instance, in a search for Katy Perry, results for songs, social media accounts, and media appearances are provided.

Other features have been incorporated like Pole Position, which answers questions about local weather, and Snapshot, which summarizes results into a a more consolidated form with relevant links.


Bing has obviously upgraded the search experience quite a bit compared to its past incarnation, but only time will tell how it works out. Do you like the new Bing? Will you use it more often now that it has been upgraded?

Source: Bing via TechCrunch

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  1. Xoandre
    September 20, 2013 at 1:46 pm

    I work in a restaurant catering business. Recently, we switched from Google Maps to Bing Maps and from Google address search to Bing Business Finder.

    Bing Maps seems to be using the Mapquest engine, and maps from 3-5 years ago. Bing maps also has trouble finding business side-streets and sometimes sends you in a completely different direction than you should be going. Our employees have ended up 5 mi north of the destination, when relying solely on Bing Maps, which defines that wrong location as the target destination.

    Bing Maps also takes forever to load, and has so many ads loading and other items loading that it waits up to 5 minutes to display the map on-screen, and refuses to allow the map to be printed. Only the directions, which - of course - are usually inaccurate.

    Bing business search is slow and tedious. If you want the phone number for a business, you have to search for that business, browse through completely unrelated "sponsored" links, and click the name of the business you were seeking, and then wait 2-3 minutes for the ads on the page to load before it displays the actual content of the page.

    I don't just hate Bing, I despise Bing. It has nothing to do with Microsoft, or the people who keep trying to force Bing down our throats, but with how sluggish, how unresponsive, and inaccessible its content results are.

  2. J Coleman
    September 19, 2013 at 5:26 am

    I'm a bit surprised at the chosen font after the flack that Marissa Mayer got with the font chosen for the new Yahoo! logo launch. On one hand, Segoe makes sense as that's what they've been running with since Office 2013. On the other hand, however, it looks TOO simplistic; probably due to the letters being lower case and perhaps the combination of those particular letters. It just looks like they didn't even try. I do like that shape, though.

  3. Christian W
    September 19, 2013 at 1:02 am

    I wonder if it's being launched on different dates around the world. Still seeing the old Bing interface here.

  4. TechnoAngina
    September 18, 2013 at 8:01 pm

    Not a fan. Looks like someone broke a window and that's what fell to the ground. Then again, someone did break Windows....

    • Dom
      September 18, 2013 at 11:41 pm

      Trying out the Bing preview now and it looks great. Not sure how Window is broken. By that, I guess you mean Windows 8. It's faster and more streamlined than Windows 7. There are just a few changes that you need to get used to. If you get past whining about metro screen and start button, you will see how much better it is. You can change all your file association to desktop programs only and ignore the metro screen. Pin your apps to the task bar like a dock. Windows 8.1 brings desktop boot, disabling of hot corners, program sorting, right click start button with common shortcuts, etc... People act like they can't install programs or change the way Windows is from the same options available since Windows Vista. It’s not Apple where everything is locked down. All these supposedly power users act like whiny noobs!

    • TechnoAngina
      September 19, 2013 at 4:22 pm

      The logo itself has jagged edges, which is what I was really meaning, the log looks like broken glass, and yes, I took a little jab at Windows 8. Not a fan of the tiled interface as it doesn't jive well with my workflow. It's definitely not faster for me, especially when trying to find less frequently used programs. Yes there were some amazingly good background changes made, but the interface was a poor design decision and the sales numbers have shown that. Windows Phone and tablets it's great on, but as a desktop interface it fails usability. The fact remains 8.1 shouldn't have had to make so many changes to the interface just to make it usable for the end user. I'm a big fan of Windows 7 and my Linux box, so I'm not anti-Microsoft. Some people love the metro/modern interface and for them, I'm glad it works. For me, they keep making things too simple and making it more difficult to get the functionality that I had before. It's not just a simple case of relearning, as that has to happen inevitably, and I switch DEs in Linux to suit my needs all the time. It's a case of simply being poor design for many users. Saying that is a bit hard to do in a joke and still make it a joke. As far as whiny noobs go, paying customers always have a right to complain, especially if they feel that they are not getting what they paid for, denigrating people for doing exactly what they are supposed to do comes off as elitist or tone deaf. You are correct that Windows is not a locked down as the iEnvironment, though.