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bing-logo After months of beta testing, Microsoft has finally launched their latest search engine, in replacement of the existing Live search – Many have said that this latest search engine is a great step forward (with respect to its previous Live search) and could possibly grab some of the market share back from Google. Let us walk you through the features of Bing and you may decide if it can bite against Google.

Different versions of Bing

Depending on your location, you will be served different versions of the Bing homepage. The one that provides the most interactive features is the USA English site. This is an interesting, yet confusing at the same time; but when you realize that this is just another Microsoft product, it is not surprising. I am not sure if Microsoft will implement the same interactivity in all the different versions in the future, but for now, we will be dealing mainly with the USA English site.

To access the US English site, you just have to change your country to USA in the top right hand corner.

Interactive Homepage


Unlike Google, you will find a nice interactive image (that changes everyday) to greet you. The image contains several regions which when you hover your mouse above it, it will popup a small window showing some historical fact about the image. It is not too much use if your main purpose is to execute a search, but it is fun to learn a new random fact every now and then.

Web search


Bing comes with plenty of user interactivity. When you perform a search, you can hover your mouse over the orange orb at the right side of the search results to see a quick preview. On the left, there is a related-search column that shows a list of the popular searches similar to your search terms. This is a good way to expand your search without having to enter another search term.


Images search


When it comes to images search, Bing does a great job in displaying the images and minimize the effort required to view all the images. Instead of arranging the images in pages, Bing now loads the images on the fly. As you scroll down the page, Bing will fetch the images from its database and display on the screen. There are also plenty of options to customize the search results, such as size, layout, color, style and people.

As you hover your mouse above the image, a larger preview thumbnail of the images will pop up, and with some of its details.

Video search


For people outside of USA and are not able to watch Hulu TV How To Watch Movies and Shows on Hulu & Sling from Abroad How To Watch Movies and Shows on Hulu & Sling from Abroad Read More , Bing video search allows you to watch a short preview of the video. Simply hover your mouse over the video and it will start to play a short clip of the video.

When you click on the video link, instead of bringing you to the video site, Bing will load the video as a frame within the search result page. Once you are done watching the video, simply close it and continue your search from there.

Shopping and Travel


Microsoft seems to have put in great effort to integrate the shopping and travel components into Bing. When you perform a search in the Shopping section, it will return results showing the product image, user ratings, price and Bing cashback percentages. Bing cashback is the new feature introduced in Bing that allows you to redeem a percentage of the product’s cost back as a discount (aka cashback). This is a new feature not found in any other search engines.

Bing also allows you to search for cheap flights and hotel stay.

Web slices


If you are using IE 8, Bing can automatically create web slices from news page or stocks chart so that you can refer to them quickly and easily.


Will Bing be the next Google killer? In my opinion, probably not, at least for the time being. Nevertheless, I have no doubt that Microsoft has come up with plenty of new and useful features in Bing that could ruffle some of Google’s feathers. As more and more companies introduce innovative and interactive features, the mass public (people like you and me) are definitely the ones who are going to benefit. What do you think? Let’s hear it in the comments.

Similarly, you can also check out Wolfram Alpha Wolfram Alpha - A Step Closer to Star Trek's Computer Wolfram Alpha - A Step Closer to Star Trek's Computer Read More for a brand new kind of search experience.

  1. Gaurav Parashar
    June 19, 2009 at 2:08 am

    Nice article. Bing has come along pretty well in its initial phase. I wrote an article on MS Bing which has been followed with a good discussion, please find it here

  2. Shree Mulay
    June 5, 2009 at 11:32 pm

    I am impressed.

  3. Shakti
    June 5, 2009 at 9:07 am

    This seems very interactive and user friendly with new features.

  4. Abhijeet Pathak
    June 4, 2009 at 7:09 am

    No doubt that the quality of search results of Bing is very good, but it still misses some must required features as explained in

  5. smokey
    June 3, 2009 at 10:57 pm

    it seems like Microsoft is having a search engine identity crisis

  6. jeandseen than
    June 3, 2009 at 8:39 pm

    what a great share . thanks for this share my friend

  7. fullFx
    June 4, 2009 at 12:59 am

    bing is not bad. i found out like this :

  8. WRider
    June 3, 2009 at 6:00 pm

    I am using Bing for all the searches, so far it is doing fine. Did a few compares with google and feel it did a little better job at putting what I wanted at the top or closer then google did.

    Will continue to try Bing to see if completely replaces google or not. Right now is my number 1 search and google number 2, we will see if Bing keeps the number one spot.

  9. Rhett Too
    June 3, 2009 at 4:39 pm

    I spend a ton of time using my computer, I do the layout for my school computer, make snip-its and such on Garage Band for my mates band, homework, doing touch ups to my photography, etc. and I really like Bing. I'll admit that I will probably use Google more, just because there is a Google search bar in Safari, if Apple makes Bing one of the sites that can use that search feature in the future then I will most certainly change it to Bing. Bing isn't perfect, but it is nice. I like it.

    • Damien Oh
      June 3, 2009 at 8:45 pm

      You can use to add additional search engines to your Safari.

  10. Guillermo
    June 3, 2009 at 2:55 pm

    It's just OK for the moment... We all know how MS works, right? They ship the product and then they fix it based on user feedback (or complaints) So may be the same thing happens to bing.

    Now... I wonder when is Google going to promote bing to the search engine category in Google Analytics! It still shows like any other web site under my referrals! Can it be a sign of those "Google feathers being ruffled"?

    Have a nice rest of the day...

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