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President Obama’s State of the Union address is only hours away, and Bing has readied itself with a special interactive website to not only showcase the event but also gather public reaction in real time. President’s Obama’s address to the nation will be the first of his new term. Bing Pulse is a partnership between the search engine and FOX News Channel and Foxnews.com.

It seeks to capture the vastly divergent and opinionated public opinion. Bing Pulse is already live but it will become fully interactive a few hours before the address. Viewers can join the conversation by “voting” every five seconds on their reactions to the President’s speech. Real time results of the Bing Pulse will be shown at Bing.com/Politics and on FOX News Channel.

The interactive site will be driven by Bing’s data technology and social search experience; the real-time nature and the impact on viewership could make it a trendsetter. But more than that, the live data could help to distil the important from the unimportant. Accompanying this launch will be the social sentiment tracker, the Bing Beat, which will analyze social sentiment on Twitter associated with the State of the Union, such as immigration, gun control, and the fiscal cliff.

As Mark Penn, Corporate Vice President, Microsoft says,

By bringing together Bing’s capabilities to bring high-quality search results, news, images, social commentary and more to the State of the Union address, we hope to enable a deeper level of participation in the national dialog at this important moment our national political life.

The announcement also stresses that Bing Pulse is a non-partisan effort with the goal of empowering the American public with real feedback as it happens, when it happens.

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Source: Bing Search Blog

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