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The face-off between Google and Bing may remind you of the clash of the other two titans – Coca-Cola and Pepsi. But it’s still not so much in our faces as yet. But with the Bing It On Challenge, Microsoft and Bing seem to have thrown the gauntlet at Google. The Bing It On Challenge is an online search test that anyone can do, and which supposedly shows that Bing gives better search results over Google.

The challenge is a blind comparison test where you do five searches and compare the search results from Bing and Google side by side without knowing which is which. You just get to mark out the search which you think is better than the other. After five rounds, the winning search engine is declared. You can also share it with others via Facebook, Twitter and Google+.

The test follows an independent market research finding that shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests. The Bing It On Challenge is Microsoft’s attempt to show that the results of the research are easily verifiable by anyone. Mike Nichols, corporate vice president and chief marketing officer of Bing says,

“Relevancy of search results is the No. 1 driver of search engine preference, and independent research shows that people chose Bing’s Web search results over Google’s nearly 2-to-1. It’s time to break the Google habit and learn why you deserve more from your search engine.”

Come back with comments and your own interpretation on the Google and Bing face-off.

Source: Microsoft News Center


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