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You might be familiar with the profile thumbnails which appear alongside articles on Google Search results. In a similar nod to authorship, Bing will also feature the writer, author, or journalist behind a story on its social sidebar. The feature will be seen only for searches in the U.S. locale presently.

The author thumbs will appear in the “People Who Know” section in the Bing sidebar, depending on the search result of your query. Readers can browse to this section and hover over their names to learn more about them, see their top articles related to your query, or link to their Twitter page.

The sidebar shows a one-line bio which should read as – writes for. Clicking on the ‘See all articles’ link will showcase their work. Unlike Google, the authors are carefully selected by Bing.

The move to feature authors along with other related people on the Social Sidebar is most definitely an attempt to deepen the search experience. Bing says –

Much of the information we consume and search for relates to current events, and the most recent and accurate information often comes from news articles.  Behind every article is a journalist, writer or author who has worked hard to research and report on a story. These professionals are experts in their fields, sharing the latest news, developing events and information out with the greater world.

The above statement on their blog and a related news report mentions that Bing has carefully selected the authors and is presently maintaining an ever growing index of 45,000 authors.


Source: Bing Blog

  1. Mac Witty
    October 8, 2012 at 9:50 pm

    The problem for Bing may well be that they give legitimacy to these authors and can they really? 45.000 writers one can wonder how carefully they examined them

    • Saikat Basu
      October 9, 2012 at 5:17 am

      Well, they are a tech company and it's quite possible they have an algorithm in place. I can't imagine human curation with an ever-growing index.

      • Harish Jonnalagadda
        October 9, 2012 at 11:52 am

        Knowing how outsourcing is done these days, human curation is not as outlandish as it seems.

  2. GrrGrrr
    October 8, 2012 at 5:18 pm

    another attempt from MS to lure people...

    • Saikat Basu
      October 9, 2012 at 5:18 am

      But why not, when it gives the writer a bit of mileage and a reader some more background on the author.

      • Harish Jonnalagadda
        October 9, 2012 at 11:51 am


  3. kendall sencherey
    October 8, 2012 at 5:13 pm

    this will be really good for writers and there work. good work from bing.

    • Harish Jonnalagadda
      October 9, 2012 at 11:50 am

      Yeah Bing has some really cool services on offer.

  4. Alex Perkins
    October 8, 2012 at 5:11 pm

    It's good that bing selects their authors carefully. I still prefer google though, old habits.

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