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The Bing vs. Google race has just become tighter with the launch of Bing’s new Pinterest integration. The new feature adds a handy “Pin it” button to every image result on Bing, making it possible to pin it to your Pinterest boards without needing to go to the actual website, or even open the full-size version of the image.

With this new feature, Microsoft aims to make Pinterest pinning as effortless as possible: not bookmarklets, no extra clicks. Simply find the image you want, pin it directly from the search results, and Bing will automatically include the right links and attributions to the original, high-resolution source, without you needing to look for it yourself.

Last fall, we hosted a group of lifestyle and design bloggers at the Bing headquarters to better understand their search and social media habits“, says Microsoft about the birth of Pinterest integration, “What we discovered is a community that does more than its fair share of image searches, with much of it tied to Pinterest.”

To take advantage of the new Pinterest integration, Bing search has to be set to United States. This is easy to do through the cog icon on the top right corner. After clicking the cog, scroll down to “Location”, and click on “change your country/region”. Choose “United States” from the list, and you’re all set. Next time you search for images on Bing, you’ll find the “Pin it” button below the image for quick pinning.

Bing’s Image search has been playing catch-up to Google for quite a while, and now offers a slick interface that’s rather similar to Google’s new Image Search Google Redesigns Images Again, Adds Keyboard Browsing & More Accessible Metadata [Updates] Google Redesigns Images Again, Adds Keyboard Browsing & More Accessible Metadata [Updates] Google has announced yet another change to Google Images, this one aimed at making images easier to browse, and making important image information more accessible. The redesign will include an inline panel where you’ll be... Read More interface. You can filter your image search by color, type of image, layout, and people (how people appear in the images), but not by size or even time – a feature which was only recently added to Bing search Bing's New Time Filter Lets You Narrow Your Searches By Time [Updates] Bing's New Time Filter Lets You Narrow Your Searches By Time [Updates] Bing has finally introduced a time filter that enables search results by time period. This has been a regular Google search feature for quite some time, but late or not, you can finally get down... Read More and is only available in regular search at this time.

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Is this a useful integration? Will it be enough to make you switch to Bing?

Source: Bing Blog

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