Here Are the Best Times to Make Social Media Posts

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If you’re running a small business or website, knowing when to post to your social media networks is key. Breaking down information from several studies , we looked for patterns and put together a guide on when to post to the six major social media networks.

If you already have an established audience, there are tools you can use to analyze your followers and figure out the best time to post on Twitter, Facebook, and Google+.

These are basic rules that you can follow for each social media network if you’re just getting started, or to keep in mind alongside the data based on your audience, but bear in mind that while these are the best times to post to your social media accounts, they aren’t necessarily the only times you should be posting as well.

Facebook

facebook

  • What is the best day to share content? Wednesday to Sunday.
  • What are the best times to share content? From 1 pm to 4 pm, with a spike at 3 pm. You are likely to get the most shares around 1 pm and the most clicks at 3 pttm.
  • What are the worst times to share content? Weekends before 8 am and after 8 pm.
  • When will you get the highest rate of engagement? Weekends during the day.
  • How often should you post? Share a minimum of one posts per day, and a maximum of two per day. Post from five to ten posts per week.

If you want to analyze your current followers to make sure you’re posting at times they are most engaged, use Fanpage Karma.

Twitter

Twitter

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  • What is the best day to share content? The consensus appears to be that the best time to post on Twitter is from Monday to Friday.
  • What are the best times to share content? Noon to 6 pm.
  • What are the worst times to share content? Every day after 8 pm, Fridays after 3 pm.
  • When will you get the highest rate of engagement? Wednesday at noon and at 5 pm to 6 pm.
  • How often should you post? Share a minimum of five posts per day, and an average of 14 per day. According to Buffer, you can even post up to 30 times a day on Twitter, if you want to get the most out of your Twitter presence.

To analyze your own followers on Twitter, check out FollowerWonk.

Instagram

Instagram

  • What is the best day to share content? You can share images on Instagram throughout the day, with a slight peak on Monday.
  • What are the best times to share content? There doesn’t appear to be a consistent pattern for the best times with the suggestions spread throughout the day: 7 am to 9 am, 11 am to 3 pm, and 4 pm to 6 pm.
  • What are the worst times to share content? Sunday engagement is a little lower than the rest of the week. Some suggest avoiding posting from 3 pm to 4 pm.
  • When will you get the highest rate of engagement? Wednesday at 5 pm.

Pinterest

Pinterest

  • What is the best day to share content? Across the board, all studies show Saturday as the best day to post to Pinterest.
  • What are the best times to share content? Post from 2 pm to 4 pm and from 5 pm to 11p m, with a peak at 9 pm. If you’re sharing fashion or retail content, post it on Friday at 3 pm.
  • What are the worst times to share content? Avoid posting on Pinterest during normal working hours.
  • How often should you post? Share at least 10 posts a day on Pinterest.

LinkedIn

LinkedIn

  • What is the best day to share content? This with another consistent suggestion from most sources saying it’s best to post from Tuesday to Thursday.
  • What are the best times to share content? Before work from 7 am to 9 am and after work from 5 pm to 6 pm.
  • What are the worst times to share content? Avoid posting from 10 pm to 6 am on weekdays, and avoid Mondays in general.
  • When will you get the highest rate of engagement? Engagement peaks on Tuesday from 10 am to 11 am.
  • How often should you post? Share at least 1 post per day during the week, or 20 posts per month.

Google+

Google

  • What is the best day to share content? You’re best off sharing content on Google+ from Monday to Friday.
  • What are the best times to share content? Post to Google+ from 9 am to 11 am.
  • What are the worst times to share content? Avoid posting in the early morning or early evening.
  • When will you get the highest rate of engagement? Engagement peaks on Wednesday at 9 am.
  • How often should you post? Post a maximum of 2 times per day or 5 to 10 per week.

Timing+ will give you insight into when the best time to post based on your Google+ followers.

Sources: QuickSprout, FStoppers, SEOPressor, Elle & Company, Payroll Blog, Huffington Post, Buffer Facebook, Buffer Twitter, Buffer Frequency

What tips and tricks do you use for figuring out your social media schedule? Let us know in the comments.

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