Battles Could Be Fought Over Maps As Nokia Announces Its Own Map Technology Called HERE [Updates]

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It’s called ‘HERE’, and it could be the next big thing in the mapping firmament. Just to prove that you can still count on Nokia as a big game player, the Finish mobile giant has launched Nokia HERE, a mapping technology for multiple platforms. Nokia HERE will be made available as a free service.

Apple devices should soon get to see it as a free HTML5-based app. Android developers will get an API so that they can develop their applications. Nokia is also working with Mozilla to introduce HERE maps on the Firefox OS. Here is a video to showcase a reference app developed by Nokia which features a demonstration of HERE.

In the latest blog post, Nokia emphasized that it is not a newcomer to location based services. Nokia Drive, Nokia Transport, Nokia Maps, Nokia Pulse and Nokia City Lens are all mature services, but the best is yet to come as the company has got aggressive with acquisition of other mapping industry players. Nokia wants to take maps to the next generation with 3D augmented reality experiences and 3D street level imagery.

Nokia also does not want to limit HERE to Nokia Lumia devices. Its popularity will need users, and so the technology will be opened up to all players. This openness could be a competitive differentiator. As Thilo Koslowski, VP and Lead Automotive Analyst, Gartner puts it,

Location based experiences need to evolve from an app-centric approach towards a holistic customer experience; consumers want services that are optimized for multi-mobile device use and available on demand, everywhere.

Nokia tells us to stay tuned and follow the developments on @heremaps.

Source: Conversations by Nokia

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