Battles Could Be Fought Over Maps As Nokia Announces Its Own Map Technology Called HERE [Updates]

Here intro   Battles Could Be Fought Over Maps As Nokia Announces Its Own Map Technology Called HERE [Updates]It’s called ‘HERE’, and it could be the next big thing in the mapping firmament. Just to prove that you can still count on Nokia as a big game player, the Finish mobile giant has launched Nokia HERE, a mapping technology for multiple platforms. Nokia HERE will be made available as a free service.

Apple devices should soon get to see it as a free HTML5-based app. Android developers will get an API so that they can develop their applications. Nokia is also working with Mozilla to introduce HERE maps on the Firefox OS. Here is a video to showcase a reference app developed by Nokia which features a demonstration of HERE.

In the latest blog post, Nokia emphasized that it is not a newcomer to location based services. Nokia Drive, Nokia Transport, Nokia Maps, Nokia Pulse and Nokia City Lens are all mature services, but the best is yet to come as the company has got aggressive with acquisition of other mapping industry players. Nokia wants to take maps to the next generation with 3D augmented reality experiences and 3D street level imagery.

Nokia also does not want to limit HERE to Nokia Lumia devices. Its popularity will need users, and so the technology will be opened up to all players. This openness could be a competitive differentiator. As Thilo Koslowski, VP and Lead Automotive Analyst, Gartner puts it,

Location based experiences need to evolve from an app-centric approach towards a holistic customer experience; consumers want services that are optimized for multi-mobile device use and available on demand, everywhere.

Nokia tells us to stay tuned and follow the developments on @heremaps.

Source: Conversations by Nokia

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23 Comments -

Tom Sobieski

Where did they get the pictures for ther street views? Steal them from Google?

Saikat Basu

No. Google isn’t the only name in town. Nokia is also heavily invested in mapping and has been for some time. For instance, Navteq is a known name in GIS. It is a subsidiary company of Nokia.

Yang Yang Li

I did not know that Navteq, the map system used in Garmin GPSs was produced by a subsidiary of Nokia. Garmin GPSs have great maps that are a pleasure to use. I would give Nokia a chance.

Lisa Santika Onggrid

They’re trying really hard. I remember the days when mobile phones weren’t cool if they weren’t from Nokia, but their popularity dipped so much these last few years. I wanna see how this map turns them.

Saikat Basu

Nokia still dominates the basic phone market. But climb upwards and that’s where they have taken a massive beating.

Christian Cawley

I’m using Nokia Maps on my latest WP – fast, responsive, at least as good as Google for the actual maps and driving. Very encouraging!

Saikat Basu

You are the best guy for a feedback Christian.

susendeep dutta

Nokia is good to do charity type of work even if its company is facing loss in billions in few months timeframe.Very brave act.

Saikat Basu

Nokia Lumia might help them to turn things around. The best thing they did was to stick with Microsoft instead of being another Android player. Either way, they have to compete with iPhone. I feel the Windows phone gives them a better chance.

Yang Yang Li

And the worst thing they did was change their flagship phone that had an edge to edge screen to a Windows Phone with those navigation buttons.

Rio

I dont care how awesome the maps are, I will not use something in a browser.

Rehman Abdur

+1 Rio

Félix S. De Jesús

Good competition, Both Google and Nokia are very good, but i don’t have Nokia to try HERE later on :(

Harry Barnes

looks like another attempt to enter the maps game that will fail miserably lol!

Yang Yang Li

Are you referencing the failure of Apple Maps? Aside from that one, all the other map releases by major companies have succeeded. Bing Maps for example is great. It has 3D rendering and more up to date images than Google Maps. I use it for all my needs except navigation. For navigation I use my Garmin GPS.

Harry Barnes

Yes, I’m afraid my confidence in most other map apps has been very affected by the terrible app that was the apple maps. It goes to show that it’s too late to enter the maps game with a product to rival google’s own maps, which are progressing in leaps and bounds, with intergration on tablets, phones, and pc’s. I disagree about Bing maps. I have only heard about it since it came as the default mapping application in Windows 8, but I’m not impressed. Firstly, it keeps saying that my current location is in Maidstone, despite me refreshing it several times and restarting to try to fix it. Google never gets my location wrong. Secondly, Google Maps is getting an update soon with 3d rendering (see http://www.bbc.co.uk/news/technology-18348674), so Bing won’t have an advantage there. Thirdly, Google Maps is the only mapping app that I can access offline on my phone, which is an incredibly useful feature. Fourthly, the stitching on the images in Bing maps is so terrible in some places that the buildings appear tilted off to the left or right, and don’t look at all realistic. Just take a look at the densely packed central London area on Bing maps and you’ll see what i mean.

Gustav

Bing maps are from Nokias Navteq these days. Maybe that´s why they please you. :-)

Yang Yang Li

I have investigated truth of your statement and you are correct. This comes as a big shock to me. Perhaps I should pay closer attention to the copyright notices at the left bottom-hand corner of maps I use. There is a “@ Nokia” in that corner of Bing Maps.

Saikat Basu

Doesn’t matter. Bing Maps/Navteq are pretty good. It’s functionality that’s important for the end user.

Aditya Roy

first look is great. loads quickly, directions works perfectly.
why is confusing to you guys?? #fbpost

Saikat Basu

Everyone is too used to Google Maps perhaps? if it works perfectly, it will catch on. Nokia HERE will also be a cross-platform application…so the chances are good.

Yang Yang Li

Sounds like a great idea for Nokia to get into the game again. I remember the time when Nokia was big.

Alex Perkins

They will most likely be better then Apple maps