Battles Could Be Fought Over Maps As Nokia Announces Its Own Map Technology Called HERE [Updates]

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It’s called ‘HERE’, and it could be the next big thing in the mapping firmament. Just to prove that you can still count on Nokia as a big game player, the Finish mobile giant has launched Nokia HERE, a mapping technology for multiple platforms. Nokia HERE will be made available as a free service.

Apple devices should soon get to see it as a free HTML5-based app. Android developers will get an API so that they can develop their applications. Nokia is also working with Mozilla to introduce HERE maps on the Firefox OS. Here is a video to showcase a reference app developed by Nokia which features a demonstration of HERE.

In the latest blog post, Nokia emphasized that it is not a newcomer to location based services. Nokia Drive, Nokia Transport, Nokia Maps, Nokia Pulse and Nokia City Lens are all mature services, but the best is yet to come as the company has got aggressive with acquisition of other mapping industry players. Nokia wants to take maps to the next generation with 3D augmented reality experiences and 3D street level imagery.

Nokia also does not want to limit HERE to Nokia Lumia devices. Its popularity will need users, and so the technology will be opened up to all players. This openness could be a competitive differentiator. As Thilo Koslowski, VP and Lead Automotive Analyst, Gartner puts it,

Location based experiences need to evolve from an app-centric approach towards a holistic customer experience; consumers want services that are optimized for multi-mobile device use and available on demand, everywhere.

Nokia tells us to stay tuned and follow the developments on @heremaps.

Source: Conversations by Nokia

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Comments (23)
  • Alex Perkins

    They will most likely be better then Apple maps

  • Yang Yang Li

    Sounds like a great idea for Nokia to get into the game again. I remember the time when Nokia was big.

  • Aditya Roy

    first look is great. loads quickly, directions works perfectly.
    why is confusing to you guys?? #fbpost

    • Saikat Basu

      Everyone is too used to Google Maps perhaps? if it works perfectly, it will catch on. Nokia HERE will also be a cross-platform application…so the chances are good.

  • Harry Barnes

    looks like another attempt to enter the maps game that will fail miserably lol!

    • Yang Yang Li

      Are you referencing the failure of Apple Maps? Aside from that one, all the other map releases by major companies have succeeded. Bing Maps for example is great. It has 3D rendering and more up to date images than Google Maps. I use it for all my needs except navigation. For navigation I use my Garmin GPS.

    • Harry Barnes

      Yes, I’m afraid my confidence in most other map apps has been very affected by the terrible app that was the apple maps. It goes to show that it’s too late to enter the maps game with a product to rival google’s own maps, which are progressing in leaps and bounds, with intergration on tablets, phones, and pc’s. I disagree about Bing maps. I have only heard about it since it came as the default mapping application in Windows 8, but I’m not impressed. Firstly, it keeps saying that my current location is in Maidstone, despite me refreshing it several times and restarting to try to fix it. Google never gets my location wrong. Secondly, Google Maps is getting an update soon with 3d rendering (see http://www.bbc.co.uk/news/technology-18348674), so Bing won’t have an advantage there. Thirdly, Google Maps is the only mapping app that I can access offline on my phone, which is an incredibly useful feature. Fourthly, the stitching on the images in Bing maps is so terrible in some places that the buildings appear tilted off to the left or right, and don’t look at all realistic. Just take a look at the densely packed central London area on Bing maps and you’ll see what i mean.

    • Gustav

      Bing maps are from Nokias Navteq these days. Maybe that´s why they please you. :-)

    • Yang Yang Li

      I have investigated truth of your statement and you are correct. This comes as a big shock to me. Perhaps I should pay closer attention to the copyright notices at the left bottom-hand corner of maps I use. There is a “@ Nokia” in that corner of Bing Maps.

    • Saikat Basu

      Doesn’t matter. Bing Maps/Navteq are pretty good. It’s functionality that’s important for the end user.

  • Félix S. De Jesús

    Good competition, Both Google and Nokia are very good, but i don’t have Nokia to try HERE later on :(

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Affiliate Disclamer

This review may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation. Our judgement is in no way biased, and our recommendations are always based on the merits of the items.

For more details, please read our disclosure.